Cost-conscious Chinese consumers are increasingly picking cheaper tourist destinations at home instead of going overseas.
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Why are Chinese tourists still choosing local? 🇨🇳✈️ Indeed Chinese travellers are still opting for cheaper domestic destinations over foreign tourist spots. A recent survey by Oliver Wyman found that only 14% of high-income households plan to travel abroad in 2024. Let’s take a look at some of the reasons why. ✈️ Abundant domestic options. The primary reason for this shift is the plethora of travel options within China. ✈️ More cost efficient. Travelling within mainland China costs less than 1,000 yuan per person, significantly cheaper than trips to places like Hong Kong or Japan. ✈️ Safety concerns. There's been an increase in sentiment that international destinations are unsafe, further driving domestic travel preferences So, where are Chinese tourists going? 👇 ✔️ Smaller cities like Yangzhou, Luoyang, Qinhuangdao, Guilin, and Zibo saw the fastest growth in tourism bookings during the May holiday. ✔️ In the first quarter, Guangxi’s tourism revenue rose by nearly 24% YoY to over 258 billion yuan. ✔️ Viral videos and TV shows have significantly boosted tourism in places like Zibo and Altay, demonstrating the power of digital media. “In the longer-term, I expect international tourist destinations will need to upgrade their experience to match the rise of stylish, modern hotels and other travel services in China.” https://lnkd.in/gHSB2PUw What’s your take on the above? 🤓👇 —- #china #tourism #economy Insights via CNBC
Chinese travelers are opting for lower-cost domestic destinations over foreign tourist spots
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China's flagging economy gets a temporary boost as holiday travel returns to pre-pandemic levels - CT Insider: * China's flagging economy gets a temporary boost as holiday travel returns to pre-pandemic levels CT Insider * China Markets Face Choppy Return From Holidays as Risks Abound Bloomberg * China's cross-border trips during Golden Week holiday recover to 85% of pre-pandemic level Reuters * China’s travellers yet to regain pre-pandemic appetite for overseas trips South China Morning Post * Macau Casinos Boom as Chinese Tourists Flood in for Golden Week Bloomberg * View Full Coverage on Google News
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China's flagging economy gets a temporary boost as holiday travel returns to pre-pandemic levels - CT Insider: * China's flagging economy gets a temporary boost as holiday travel returns to pre-pandemic levels CT Insider * China Markets Face Choppy Return From Holidays as Risks Abound Bloomberg * China's cross-border trips during Golden Week holiday recover to 85% of pre-pandemic level Reuters * China’s travellers yet to regain pre-pandemic appetite for overseas trips South China Morning Post * Macau Casinos Boom as Chinese Tourists Flood in for Golden Week Bloomberg * View Full Coverage on Google News
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Stat of the week: A 13 million drop. Thailand's tourist arrivals tell a different story than bustling airports might suggest. From a pre-pandemic peak of 40 million in 2019, arrivals declined to 27 million in 2023. While anecdotal evidence points to a travel resurgence, this trend highlights the uneven nature of the tourism recovery. Notably, the significant drop in Chinese tourists – from 11 million in 2019 to just 3.3 million in 2023 – underscores the impact of external factors like China's economic slowdown and consumer confidence. For many tourist destinations, a full rebound may hinge on China's economic trajectory. (Source in comments section).
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🔴🇨🇳 On top of the varied landscape of Xinjiang 新疆, meet the friendly people, savour Muslim and other ethnic food, dance with them - Uyghurs, Tajiks, Huis, Kazakhs, Kyrgyz, Mongols and others. Match the over a dozen geograhies with the over a dozen ethnic communities. 💖Take a break from the snatch-and-run petty thieves of other better known travel destinations. Xinjiang is divided into 🔸the Dzungarian Basin (Dzungaria) in the north 🔸and the Tarim Basin in the south by a mountain range 🔸and only about 9.7 percent of Xinjiang's land area is fit for human habitation. 🔶It is home to a number of ethnic groups, including the Chinese Tajiks (Pamiris), Han Chinese, Hui, Kazakhs, Kyrgyz, Mongols, Russians, Sibe, Tibetans, and Uyghurs. 🔶There are more than a dozen autonomous prefectures and counties for minorities in Xinjiang. ❇️ APPENDICES 🔶Visit before the ban takes effect❗️ Before the CCP wipes out the Uyghurs‼️ 🔴🇺🇸🇨🇳 The U.S. wants to ban travel to Xinjiang to stop you seeing the truth 14 Mar 2024 Andy Boreham in Shanghai Reports on China 🌐 https://lnkd.in/g5ffpVSP .
🤯Xinjiang = Switzerland, Russia, + MORE? “Travel the whole world” through China 🌏 Forget “two birds, one stone” or “一石二鸟”... As you can see here, China’s domestic tourism is more like 10 birds, 1 stone! That’s why travelling within China has turned into a massive hype. 🔥Just how popular is it? --> In the last quarter of 2023 - 1.22+ billion domestic tourist trips were made. --> Chinese New Year holiday 2024 alone - marked a wild 34.4% increase compared to last year. This thriving domestic travel economy emerged during the post-pandemic period... As travel restrictions/uncertainty inspired Chinese people to explore provinces within the country (rather than travelling abroad). 🙌 But it wasn't JUST that, the central + local governments also *took action* to further boost this industry. Foreign countries take notes! 😉 【Better Transportation】 Transportation in China’s lower-tier cities has improved significantly over the past year. From railways, civil aircraft, to waterways – ALL making travel easier + more enjoyable. On top of that, better quality AND cheaper made-in-China EVs have helped young travellers embark on much-needed independent road trips, for escapes into nature! 【Culture Tourism Boom】 Nearly ALL local governments in China are now advocating for their own *cultural tourism*. 💡It’s called 文旅 (Wén lǚ) = promoting the unique culture & lifestyle of the regions. We’ve witnessed many successful cases already, just to name a few... Harbin: icy winter wonderland Hainan: duty-free shopping paradise Zibo: mouthwatering BBQ city Xi’an: ancient Han costume cosplay --> All using engaging short videos, influencer partnerships, & content marketing to win over tourists. This Xinjiang video is another great example! Brands can also effectively tap into these exciting markets through a strong city marketing strategy. (DM me if you’d like to know more!) Have you been to China? P.S. Is it possible to “travel the world” anywhere ELSE? 🤔 Arnold Ma #china #travel #culture #tourism
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🤯Xinjiang = Switzerland, Russia, + MORE? “Travel the whole world” through China 🌏 Forget “two birds, one stone” or “一石二鸟”... As you can see here, China’s domestic tourism is more like 10 birds, 1 stone! That’s why travelling within China has turned into a massive hype. 🔥Just how popular is it? --> In the last quarter of 2023 - 1.22+ billion domestic tourist trips were made. --> Chinese New Year holiday 2024 alone - marked a wild 34.4% increase compared to last year. This thriving domestic travel economy emerged during the post-pandemic period... As travel restrictions/uncertainty inspired Chinese people to explore provinces within the country (rather than travelling abroad). 🙌 But it wasn't JUST that, the central + local governments also *took action* to further boost this industry. Foreign countries take notes! 😉 【Better Transportation】 Transportation in China’s lower-tier cities has improved significantly over the past year. From railways, civil aircraft, to waterways – ALL making travel easier + more enjoyable. On top of that, better quality AND cheaper made-in-China EVs have helped young travellers embark on much-needed independent road trips, for escapes into nature! 【Culture Tourism Boom】 Nearly ALL local governments in China are now advocating for their own *cultural tourism*. 💡It’s called 文旅 (Wén lǚ) = promoting the unique culture & lifestyle of the regions. We’ve witnessed many successful cases already, just to name a few... Harbin: icy winter wonderland Hainan: duty-free shopping paradise Zibo: mouthwatering BBQ city Xi’an: ancient Han costume cosplay --> All using engaging short videos, influencer partnerships, & content marketing to win over tourists. This Xinjiang video is another great example! Brands can also effectively tap into these exciting markets through a strong city marketing strategy. (DM me if you’d like to know more!) Have you been to China? P.S. Is it possible to “travel the world” anywhere ELSE? 🤔 Arnold Ma #china #travel #culture #tourism
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Asia Travel & Consumer Trends Analyst | Keynote Speaker & Media Commentator | Tourism Strategy Advisor | China Author | Asia Travel Re:Set | The South East Asia Travel Show | Director at Check-in Asia
"This year will bring more flights and more Chinese tourists into South-east Asia, and new patterns of travel and new expectations from tourists, but there needs to be a degree of organic regrowth." Expectations are super high in Thailand and across ASEAN that the upcoming Lunar New Year holiday will hyper-charge the recovery of Chinese outbound tourism in 2024. So, what happens next...? Many thanks to Ruoxue Goh for including some of my comments in this thoughtful piece for The Business Times https://lnkd.in/gmbwfXvN
After losing favour with China travellers, Thailand pulls out all the stops to woo them back
businesstimes.com.sg
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How is Southeast Asia adapting to Chinese tourism in this post-pandemic era? With China's status as the largest outbound tourism market, the region was expecting a robust return. However, challenges with flight capacity and China's own domestic tourism industry have impacted projections. Are expectations too high? 🌏🧳 #ChineseTourism #TourismRecovery #SoutheastAsia https://lnkd.in/gHBFtKza
Why do Chinese tourists matter so much in South East Asia?
asiamediacentre.org.nz
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Measures to be taken to attract foreign tourists: Faruk
Measures to be taken to attract foreign tourists: Faruk
https://traveltrade.today
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