Running Forward: Navigating the Shift from Virtual to In-Person Experiences
In the dynamic landscape of the running community, a recent Running USA survey struck a chord — 75% of over 5,000 surveyed runners believe virtual races miss the mark on delivering the real-life experience. As the lead coordinator for two major running events production companies, I facilitated the successful participation of over 33,000 virtual runs globally from 2019 to 2020. This experience speaks volumes about our team's adaptability and innovative approach to running industry trends, all while accurately forecasting the ones that unfolded.
The running community, once immersed in virtual races, is now finding harmony with both in-person and virtual options in the post-COVID era. On a positive note, the outdoor recreation industry in the United States is thriving, contributing significantly to the economy and reflecting an even greater appreciation for outdoor activities. According to the Bureau of Economic Analysis, the industry reported an impressive $563.7 billion in 2023, constituting 2.2% of the nation's GDP and employing 5 million workers. This upward trend echoes the positive impact of the recreation industry on our economy.
Image Credit: UltraSignup
(Dirt Circus - Bentonville 11/17/2023)
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