CommonShare’s Post

In a recent analysis of sustainable fashion brands, Allégorie Inc. stood out for its innovative approach to eco-friendly accessories. Their unique selling proposition? Transforming food waste into high-quality products. Key Findings: 1. Material Innovation: •Vegan leather derived from discarded fruits and plants •Sources include cacti, pineapples, apples, and mangoes 2. Sustainability Credentials: •GOTS and OEKO-TEX certified •PETA-Approved vegan products 3. Ethical Production: •Local manufacturing in New York City, USA •Compliance with labor laws and fair wage practices 4. Environmental Impact: •Minimized waste through upcycling •Biodegradable products •Carbon offset program for shipping emissions •Partnerships with nonprofits for food waste redirection Allégorie Inc.'s model demonstrates the potential for circular economy principles in high-end fashion. By repurposing waste materials, they're addressing multiple sustainability challenges simultaneously. This case raises intriguing questions for the industry: 1. How can other brands adopt similar waste-to-value models? 2. What are the scalability challenges for such innovative materials? 3. How might consumer perceptions of luxury evolve with these new materials? I invite you to share your thoughts on these questions. Have you encountered similar innovations in your field? #SustainableBusiness #CircularEconomy #EthicalFashion #InnovationInPractice #Allégorie #EthicalProduction #Sustainability #PETA #EnvironmentalImpact #Ecowiser

I recently received a Distinction for my latest research submission, where I had to reimagine a local fashion industry based in 2040. The platform I decided to present my scenario for the 2040 sustainable fashion industry, was a reimagined digital Vogue magazine. What I imagine Vogue to look like in 2040 is an online magazine where the viewer can read about sustainable regenerative farming, the people who are behind the label are being accoladed for sustainable and ethical practices, that have the worldview in mind before profit, rather than just promoting the end product. Imagine if we were to purchase a hard copy of Vogue Magazine, it could be planted into your garden to grow a Vogue Garden. All these things are speculative ideas to my future scenario. To view my research that has been written into a reimagined Vogue article, it is best to view landscape on the iPhone, or alternatively on a laptop. Enjoy! I would love to hear your comments on what you think of my reimagined fashion system. All words, ideas in this article are reserved copyright ©️ Erin Donohoe 2024 Click on link below to read my research. https://lnkd.in/epQgmcxR #sustainability #fashionfutures #sustainablefashion #2040 #SDGS #SDGGoals #fashion #theresnoplanetb #falmouthsustainablefashion #academic #student #foreverlearning #research #zerocarbon #speculativedesign #anthropocene

We all know Sustainability is bandied around left, right & centre in fashion, but there’s no clear definition about what this actually means. Instead, I’ve decided that I’m going to try my best to make kolo a responsible brand. Ana Kristiansson recently posted about this and it's helped me think about where I want kolo to fit in this space. I see it as my responsibility as a brand owner to make sure I am doing my utmost to make these trousers a responsible choice. So here’s a little of what I’m doing to make kolo a responsible brand. The fabric I’m using is 96% made from organic or plant based materials. I really wanted it to be 100%, so that the trousers could be easily recycled or biodegraded at the end of their (hopefully long) life. However, it turns out that sourcing an alternative to elastane that ticks those boxes is very tricky, although I do have a lead on this for the future. For organic cotton, this means the production of the cotton uses less energy, uses natural fertilisers to help soil health and is biodegradable. For tencel, this isn’t made from virgin materials, and is also biodegradable. The other 4% is elastane, which means that the trousers are not biodegradable, however the elastane is needed to add stretch to the trousers. I’m making the trousers in the UK, this will reduce air miles of sending fabric, trousers, trims etc.. via planes. It also means I’m helping to support a local economy in the UK, specifically Newcastle, where my manufacturer is based. There’s still so much I can improve, and as kolo evolves and grows, I hope I can expand on the brand’s responsible ethos more and more, this is just the start.

Biodegradable Vegan Leather? Yes, It Exists! • Want to know a secret? Here it is: the leather industry is terrified. As plant-based alternatives are gaining ground with designers and consumers, traditional leather is scared of being phased out, which is why it is so quick to attempt to discredit vegan fashion by spreading claims that it's all just “plastic” and bad for the planet. One of its most frequent claims is that vegan leather isn't biodegradable. But now, that simply isn't true. Find out more about MIRUM®, the new biodegradable leather that's storming the ethical fashion world, at https://lnkd.in/gUQxA7-u One of our brands who've used MIRUM® for their new collection is SENTIENT – aren't their new pieces just stunning? SENTIENT told us "MIRUM® truly represents ethical and sustainable innovation for us, perfectly aligning to our core values and mission statement. It is a material that shows beyond doubt that science can effectively bring solutions to replace animals in the value chain for fashion brands, and that natural materials can perform ideally, without exploiting and slaughtering sentient non-human animals for their skin. This state of the art material proves that humans have the capacity to build compassionate systems and industries."

According to research, it has been found that organic cotton uses 91% less water than its conventional counterpart. This reduction in water consumption is not only impressive but also plays a crucial role in conserving our precious water resources and minimizing the strain on local ecosystems. Considering these significant environmental benefits, we all must show our support for fashion businesses that prioritize the use of organic cotton. By doing so, we can contribute towards a sustainable and responsible fashion industry. Let's make a positive impact by choosing products that are made with organic cotton! 💚 #bigmoves #clothes #fashionista #sustainablebusiness #recycling #reducewaste #sustainableproducts #savetheplanet #entrepreneurmindset #smallbusiness #styleinspo #sustainableliving #trendsetter #recycle #fashiontrends #sustainabilitymatters #ecofriendly #hustle #businessowner #sustainablechoices

7 years ago, on May 24th 2017, 36 major textile and apparel brands and retailers signed a pledge, agreeing that 100% of the cotton they use would come from sustainable sources by 2025 (defined below). The 36 companies who signed this pledge, called the sustainable cotton communiqué, were the following: ASOS, EILEEN FISHER, Greenfibres, H&M, IKEA, Kering, Levi's, Lindex, M&S, Nike, Sainsbury's, F&F at Tesco, Woolworths, Adidas, A-Z, BikBOk, Burberry, Burton Snowboards, Carlings, Coyuchi, Cubus, Days like This, Dressmann, Hanky Panky, House of Fraser, Indigenous Designs, KappAhl, Kathmandu, Mantis World, MetaWear, Otto Group, prAna, SkunkFunk, Timberland, Urban, Volt and Wow As we approach these commitment deadlines, its exciting to hindsight the progress made, and the hurdles still to overcome. Any other deadlines and commitments anyone is tracking? *The communiqué defines sustainable sources as Organic, Fairtrade, Better Cotton Initiative (BCI), Cotton Made in Africa and recycled cotton certified to an independently verifiable standard such as the Global Recycled Standard (GRS) or the Recycled Claim Standard (RCS).* #futureprooffashion #sustainablecotton Future-Proof Fashion https://lnkd.in/eREKuN77

🌿 Excited to share insights on sustainable practices and consumer awareness in the fashion industry! 🌍In today's world, distinguishing between genuine environmental efforts and greenwashing is crucial for conscious consumers. Understanding how brands communicate their sustainability initiatives and building trust around environmental claims is key to making informed choices.Let's explore: 1️⃣ Differentiating authentic eco-friendly practices from greenwashing. 2️⃣ Factors influencing consumer trust in environmental claims. 3️⃣ Strategies to raise awareness about reducing, reusing, and recycling in fashion.Join the conversation and learn from successful brand campaigns like Patagonia's commitment to sustainability and H&M's "Conscious Collection." Together, we can drive positive change towards a greener future! 🌿💼 #Sustainability #FashionIndustry #ConsumerAwareness #GreenFuture Read more here: https://lnkd.in/gdAurMfQ Looking forward to your thoughts and insights! 🌟 Devkant Kala UPES School of Business

The Power of Organic Cotton In a world increasingly aware of environmental and social issues, the fashion industry has come under investigation for its unsustainable practices. Among the many concerns, the production of clothing stands out as a major contributor to pollution, exploitation of labor, and consumption of natural resources. However, in the middle of this landscape, a new wave of change is emerging, commonly used by sustainable clothing manufacturers and brands that are committed to ethical production and sourcing, particularly through the use of organic cotton. #newblogpost #sustainability #ethicalclothing #organiccotton #sustainableclothingmanufacturer #apparel #sustainablefashion #ecofriendlyapparel #greendesign #sustainablematerials #wastereduction #futureoffashion https://wix.to/PcJcM93

Vegan Leather: Sustainable Savior or Secret Polluter? New research throws a curveball at the sustainable fashion movement! A study comparing genuine leather with plant-based alternatives found: 👉 Genuine Leather: Decomposed completely within 1 month! 👉 Vegan Leathers (X Brand & Y Brand): Showed NO signs of decomposition. Why the shocker? 😮 These "vegan" options contain PU and PVC, plastics notorious for sticking around for centuries in landfills. The fashion industry's shift towards vegan leather was driven by environmental concerns, but this study highlights the importance of considering a material's entire life cycle – from production to disposal. What does this mean? Brands and retailers need to prioritize truly biodegradable vegan alternatives. Consumers deserve transparency about a material's environmental impact. Is genuine leather the answer? Not necessarily. Sustainable leather tanning practices exist! The takeaway? Let's keep pushing for innovation in sustainable materials, but do it with a critical eye! #sustainablefashion #veganleather #circulareconomy Let's discuss! What are your thoughts on this research? How can we ensure the fashion industry embraces true sustainability?