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👥 𝐇𝐨𝐰 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐀𝐧𝐚𝐥𝐲𝐭𝐢𝐜𝐬 𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐬 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬 𝐀𝐜𝐫𝐨𝐬𝐬 𝐀𝐬𝐢𝐚 🌍 Established in 2002, Audience Analytics emerged as a pivotal force in business enablement across Asia. ✨ Audience Analytics stands at the forefront of live events as they rebounded globally. The company's involvement in the exhibition organising industry bodes well with market growth projections of a 15.1% CAGR by 2030. Singapore's support for the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry further solidifies the company's position. 🚀 Fuelling its growth engine are three strategic pillars: expansion into new markets, cross-selling opportunities across industries, and deeper penetration into existing Asian markets. 📈 🔗 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗢𝘂𝗿 𝗩𝗶𝘀𝗶𝗼𝗻 𝗳𝗼𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝗚𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗖𝗹𝗶𝗲𝗻𝘁 𝗘𝗺𝗽𝗼𝘄𝗲𝗿𝗺𝗲𝗻𝘁: https://lnkd.in/grbn9Tmr #EmpoweringBusinesses #PivotalForce #MICE #AcrossAsia

M1 Limited (M1), a leading telecommunications provider in Singapore, has launched its new sonic branding, which encapsulates the brand’s values of warmth, authenticity, and personalised experiences. The core elements of the acoustic ukulele and guitars create a soothing ambiance, reflecting M1’s commitment to fostering meaningful relationships with its customers. The addition of elegant vocals and light percussion provides an uplifting and reassuring auditory experience. To represent Singapore’s rich cultural diversity, M1 has integrated Chinese, Malay, and Indian ethnic instruments into a special version of the arrangement. This musical arrangement is a testament to M1’s commitment to creating a “Made-to-Measure” brand experience. It reflects not only the brand’s values of authenticity, collaboration, and positivity but also its respect for the diverse cultural tapestry that makes Singapore unique. Through this sonic identity, M1 aims to connect with its audience on a personal level, celebrating individuality and unity alike. Mustafa Kapasi, Chief Operating Officer for M1, shared, “Our new sonic identity is more than just a sound - it’s a reflection of our brand’s values and our deep connection to the people of Singapore. By celebrating diversity and authenticity through music, we aim to forge stronger emotional bonds with M1 customers and provide them a truly ‘Made-to-Measure’ brand experience.” M1’s new sonic identity will be integrated across various touchpoints, including advertising campaigns, customer service interactions, and digital platforms, offering consumers a consistent and memorable brand experience. Listen to the sonic identity here: https://lnkd.in/gHFJtVVD #cxpose.tech #B2C #B2B #marketing #brand #values

Brand Brief, a well-known Korean marketing magazine, had a chat with Bill Yom and Hyitai (희태) Kim, Managing Directors of JUNG VON MATT HANGANG in South Korea, after the Adfest - Asia's Biggest Award Show. Bill was selected as the jury president for Brand Activation, Commerce, and Direct categories at the recent Adfest. Their discussion delved into the significance and hurdles of clinching international advertising awards. Winning isn't just about recognition;  it's a catalyst for pushing boundaries and raising the bar higher! 🚀 From dissecting the nuances of global competition to celebrating the artistry of detail and craftsmanship, they navigated through the intricate landscape of advertising. 💡 Highlighted was the pivotal role of cultural disparities in shaping campaign evaluations, especially in the dynamic Asia-Pacific region. 🌏 Amidst the dominance of corporate giants, JvM emerges as a beacon of innovation and global prowess. 🌟 Click here for the Korean article: https://lnkd.in/eDs-2XMM

Effective April 1, PHD’s appointment covers OPPO’s online and offline media planning, as well as its strategy and thought leadership processes. Talking about the appointment, David Soo, managing director, PHD Malaysia, said, “We are proud to have won the OPPO business and this marks a great opportunity for us to work on a leading global technology brand that mirrors PHD’s pursuit of innovation, excellence, and creating work that delights consumers.” Meanwhile, Elly Huang, head of media at OPPO, commented, “We commend PHD Malaysia for their exceptional track record, expertise, and passion for innovation. We are excited to embark on this journey together and push the boundaries of what is possible in this dynamic industry.” #marketing #agencymandate #southeastasia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

There’s a new campaign we’ve been working on called #MakeItMemorable. It’s targeted at our customers to help them focus on all the ways 5G can drive fan engagement over this summer’s major sporting and music events. It’s pioneering for us because of our use of AI to generate the imagery. We would never have had the resources to produce this level of imagery first-hand so it’s about being creative not only with artwork but also with budget. And what’s more it’s really distinctive messaging and creative, we wanted to stand out from ‘the sea of sameness’ that you might associate with B2B. So it’s a real first for us and a good example of what I'm calling ‘executing with excellence.’ The focus of the campaign is to really zoom in on why 5G connectivity is so important to keeping consumers happy and make sure they don't churn elsewhere: how it can provide so many innovative and interactive, game-changing user-experiences for fans, whether they’re at the stadium or following along at home. We wanted to inspire mobile operators and the end consumer and get them excited about 5G across this summer’s live events. I’m excited for you all to see this campaign come to life, as it launches today across a whopping 71 countries across Europe and Latin America, from France and Sweden to Mexico and Brazil . I am proud of this endeavour not just because of the creative idea and delivery, but also because it shines a light on the importance of teamwork. It's the diverse ideas and hands from all corners of our organization that have brought #MakeItMemorable to life, and watching it all click into place has been nothing short of inspiring. It just goes to show that, when we join forces, what we create isn’t just impactful – it’s downright memorable! https://lnkd.in/eYfRkXaK   #FanExperience #5G #5GValue   Alexis Cook | Annie Chitty | Antoine Catolino | Beth Nicol | Hina Garg | Iva Dobreva | Jack G. | Jasmeet Sethi | Maria Rudell Wiking | Marko Jovanovic | Martin Fitzpatrick (CIIC) | Mats Arvedson | Maya M. | Mike Cozens | Mohid Bin Amir | Molly Baxi Thakkar | Mordecai Holtz | Niclas Medman | Neha Verma | Paola Vetrugno | Patrik Cerwall | Reena Sharma | Rolando Ramirez | Simon McPhillips | Steve Hollidge | Sofia Leonsson | David Thomas | Jen Barratt | Rachel Haynes

🌟 Back from China! I am back from ChinaJoy and OMG, it was a great trip and very insightful! 🎮✨ I will try my best to share some pictures and videos in the next posts, but for now, a quick summary of this huge event: 🌍 International Reach: According to the Shanghai government, this year had a staggering 367,000 fans over four action-packed days, welcoming 8,200 overseas visitors from 31 countries and regions – making ChinaJoy the biggest in the world (Gamescom last year had 320k). 🏢 Massive Scale: The event hosted 743 exhibitors, with big brands and sponsors, taking up all 17 exhibition halls of the Shanghai New International Expo Center (SNIEC) – a capacity of 200,000 square meters indoor and 100,000 square meters outdoor exhibition area. 🔄 Comprehensive Segments: It had B2C (fans and players) and B2B sections, alongside CDEC (China Digital Entertainment Congress) and CGDC (China Game Developers Conference) in the adjacent Shanghai Kerry Hotel complex. 📊 Well Organized: Exhibitors were grouped into categories, showcasing mobile hardware, mobile OS, community-related apps, peripherals, payment solutions, and of course, many developers, publishers, media channels, etc. All are part of this huge gaming ecosystem. In short, it was a great experience, and I hope to go back more often. We even have plans to expand and take more people next time. (Please let us know if you are interested in this.) This time, besides Fernando Fauzi Hamuche, we had the pleasure of taking Bruno A. with us to try and close some deals on-site (and we are on the way!) Please let me know if you have any questions, and I will try my best to answer them! GGWP!🕹️ #ChinaJoy2024 #DigitalEntertainment #GamingIndustry #BrazilChinaBusiness #LatamMarket #BusinessOpportunities (video credits to @ChinaJoy on wechat channels)

Four ways to get over your EX And make yourself more desirable for the nEXt. Was that title click-batey enough? What we’re talking about here is how we’re shedding the skin we outgrew last year, and what our focus is this year. To start, our team grew by 260% in the last quarter of 2023. Why so fast? After 18 months of trial and error, we’ve found our perfect market fit and honed in on our USP. Basically… It works. With the core in place, we’re scaling up through four different avenues. 🎯 Strong collaboration We’re a part of XXII Ventures - the holding company for Tigers, Automation House and Experiment5m. This gives us a massive market advantage because we’ve got access to in top-tier solutions within arm’s reach.  🎯 Events - every month, all around the world Events are one of the most important ways to connect with developers and gamers. This year we’ll participate in expos all around the world. San Francisco, Bangkok, Tokyo, Shanghai, Taipei, Busan - name it, and we’ll be there. 🎯 Data-centricity We’re tracking everything, literally 12k+ data points, and making decisions on what steps work best for who and when. Every month the picture becomes clearer and we blend those lessons into the work we do (both internally and for our clients). Last but definitely not least… 🎯 Opening a company in China Connecting Chinese companies to the West when it comes to gaming is still an uncharted territory - and we’re thrilled to map this out. Until now, we’ve been bringing games into China. Opening in China will allow us to become a part of the local ecosystem and bring Chinese studios to the West. Through these four avenues; we’ll be able to scale faster, build stronger relationships, have complete clarity, strengthen the bridge between China and the West and most importantly - achieving better results for our clients. And that’s what it’s all about. 新年快乐 - Happy New Year from the Huqiao team! #gamedev #gamemarketing #chinamarketing #strategyfor2024

Congratulations! Tencent #TencentMarketingSolutions won 2 Gold Effie, 2 Silver Effie, and 2 Bronze Effie in 2023 Effie Greater China #PerformanceMarketingAwards! Effie Greater China and Tencent #TencentMarketingSolutions have collaborated for the fourth year to create Effie Greater China #PerformanceMarketingAwards. In the future, we will continue to explore growth-oriented digital ecological innovations and recognize the breakthroughs and commercial achievements in the digital economy, creating a diversified platform for sustainable brand growth. #Effieawards Effie Worldwide Jae Goodman Traci Alford

In today's hyper-connected digital era, customer service has evolved into a social-first phenomenon. With over 5 billion global social media users, APAC stands at the forefront of this transformative wave, presenting both challenges and unprecedented opportunities for brands. Check out our new guide on modern strategies for social media customer service, with examples from Singapore Airlines, CIMB, and more, you'll learn actionable strategies to elevate your social media engagement and keep your customers happy. #sproutsocial