MARKETECH APAC’s Post

PHD China has been the media AOR of SAIC VOLKSWAGEN since 2020, with the agency continuing to provide media consultancy and planning services, covering media strategy, market insights, data analysis, and media buying for the brand. Joey Zhao, CEO at PHD China, said, “The decision affirms the successful partnership that PHD and SAIC Volkswagen have built over the past three years, as we have worked together to drive brand growth in an increasingly complex media landscape and consumer marketplace.” Meanwhile, Claudine Kwek, CEO at Omnicom Media Group China, commented, “We are honoured by SAIC Volkswagen’s continued trust in us, and PHD’s challenger mindset and focus on innovation, creativity, and collaboration lends itself to our client’s business ambitions in a dynamic market like China.” #media #china #agencymandate ------ -[Conferences] MARKETECH APAC's "What's NEXT" conference makes its Singaporean debut this March 7! Hear from our stellar lineup of speakers from brands such as Citi Singapore, DirectAsia, Grab, Johnson & Johnson, SingPost, StarHub, and Unilever on what's in various marketing facets, from AI, digital advertising, CX, and customer engagement. Register HERE: https://bit.ly/481d9Pc -[Conferences] Our "What's NEXT" conference returns to the Philippines, this time for a two-day event from March 19-20! Learn more about the future of marketing; from CX, digital advertising, e-commerce, influencer marketing; from our diverse speaker lineup representing brands like DITO, foodpanda PH, FWD Insurance, GoTyme Bank, Home Credit PH, Primer Group, Rebisco, and UnionBank Digital. Register HERE: https://bit.ly/47Xwd0W -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

With a brand strength index (BSI) score of 94.3/100, China's Weixin/WeChat is not only the strongest #media #brand, but the strongest brand globally, according to Brand Finance's Global 500 2024 ranking. WeChat's exceptional brand strength is underpinned by its essential, familiar, and trusted status in China, with the application becoming an integral part of daily life for millions of users.   Despite leading the brand value ranking, Google and Instagram are both down for brand strength, while Facebook enters the top 10 strongest media brands list.    Media 50 2024: https://lnkd.in/daZNDs3

In his new role, Anwesh Bose will spearhead growth initiatives and foster collaboration across units to identify market opportunities that will propel dentsu Indonesia and its clients to achieve the next phase of growth.           Talking about his own appointment, Bose said, “It is an honor for me to return to dentsu, where we are committed to driving growth and innovation for marketers in Indonesia. I’m in awe of the talents and capabilities across Creative, Media, CXM that dentsu has, as well as the impressive achievements that the dentsu team have brought. I eagerly anticipate unlocking new possibilities with our expertise in data, commerce, content, and influencer marketing.” Meanwhile, Elvira Jakub, CEO of dentsu Indonesia, commented, “By strategically appointing a senior leader with extensive experience like Anwesh, we are charting our path forward to continue helping marketers unlock new opportunities and navigate the evolving marketing landscape. Anwesh will also be instrumental in leading dentsu Indonesia’s growth through transformation and integration of our emerging service lines. I’m brimming with excitement and optimism for the incredible phase that lies ahead.” #marketing #appointment #indonesia  ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

In this extended partnership, Publicis Groupe’s Starcom teams will take the lead on strategic planning, media buying, and business transformation for all of BMW Group’s brands in their respective markets in Indonesia, China, and Singapore. Commenting on the business wins, Jane Lin-Baden, CEO of Publicis Groupe APAC, said, “We have partnered with BMW Group in the region for eight amazing years. We are honoured to be given their vote of confidence in China, Singapore, and now Indonesia. We believe that sharing a mutual goal of delivering impactful business results and delighting their customers is key to the partnership's success." A senior representative from BMW Group Asia also shared, “Broadening this partnership to include Starcom Indonesia is a strategic step and a testament to our confidence in their expertise. We anticipate their unique insights and comprehensive understanding of the Indonesian market will bring new dimensions to how we reach out to our customers and fans. Together with Starcom, we are committed to delivering exceptional customer experiences for BMW customers and are excited about achieving even greater successes across the region.” #marketing #agencymandate #luxurybrand ------ -[Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG

Helping Brands Thrive on Xiaohongshu — Now Reaching Beyond Borders! At Brightwave Marketing, we recently helped a client take their brand to new heights on Xiaohongshu (Little Red Book), a platform primarily known for its influence in the Chinese-speaking market. But did you know Xiaohongshu is quickly gaining popularity overseas too? In 2022, Singapore alone saw 550,000 active Xiaohongshu users, while Malaysia had around 1.5 million users. Even in Thailand and Indonesia, the platform is growing fast, with over 100,000 users combined! 💡 Our Solution? We developed a content strategy and helped the client secure a Xiaohongshu enterprise account, unlocking key benefits: 1. No Limits on Ads: Enterprise accounts ensure your ads are not restricted in visibility. 2. Increased Reach: Your posts reach more people, and Xiaohongshu drives traffic directly to your brand, making it easier for customers to contact you. Without an enterprise account, your reach is limited, and your account could even be penalized for violating rules. With our help, our client is already seeing amazing results. Want to connect with this growing audience? We can help you get set up with your own Xiaohongshu enterprise account today. #BrightwaveMarketing #Marketing #Xiaohongshu #Branding

With multiple market expansions and appointments in APAC, Integral Ad Science aims to accelerate AI-driven measurement and optimisation solutions for both local and global advertisers and publishers.  The appointments include Sowarose (Goy) Charuwatpaiboon as the country head of Thailand, Thanh N. as the country head of Vietnam, Melvin Wong as the region head of Hong Kong & Taiwan, and arfitrianto zulnaini, sales director of Indonesia, who will be stepping up as the country head of Indonesia and Malaysia. Speaking on the APAC expansion and the appointments, Yannis Dosios, chief commercial officer of IAS, remarked, “APAC presents a prime opportunity for IAS to expand its global footprint and connect with a dynamic customer base for long-term growth and market leadership. We’re doubling down on agility and local relevance by building strong, regional teams that understand the nuances of each market, which is key to tailoring our solutions and creating lasting relationships with international and local brands in the region.” #marketexpansion #appointments #asiapacific [Conferences] MARKETECH APAC's "What' NEXT" conferences will finally make its way next year to Singapore for the first time, and return to the Philippines for a two-day event full of industry discussions on the future of various marketing facets. Learn more how you can be part of it by checking the details here: https://bit.ly/47Yec3z -[Report] Learn how brands can strategically implement conversational commerce and leverage these platforms to craft exceptional and personalized customer experiences in this in-depth report: https://bit.ly/3SSKVCG -[Webinar] Learn the diverse methods of boosting customer engagement and unveil the impactful role of cutting-edge technology in reshaping strategies for engaging customers alongside insights from industry leaders from BeLive, Braze, Clozette, foodpanda, and Home Credit. Register HERE now: https://bit.ly/47uXd7K

Innovative Hub is Now an Official Xiaohongshu 小红书 Overseas Advertising Partner! We are thrilled to announce the expansion of our collaboration with Xiaohongshu (小红书), also known as RED or the Little Red Book, to the overseas market. As a leading Chinese lifestyle-sharing and decision-making platform, Xiaohongshu allows users to share videos and photos about fashion, beauty, food, travel, and more. This significant partnership, with Innovative Hub as the Official Overseas Advertising Partner, will revolutionize brand engagement in global markets. At Innovative Hub, we understand the tremendous value Xiaohongshu offers to international brands looking to enter the Chinese reading market in both oversea and China. With our comprehensive solutions, including account setup, management, content strategies, advertising, and KOL marketing, brands can effectively generate word-of-mouth, enhance brand awareness, increase user engagement, and drive revenue. Moreover, we are proud to be the exclusive partner for Xiaohongshu overseas shops in Singapore, further solidifying our role in this groundbreaking collaboration. Stay tuned for more exciting updates on this transformative partnership! Contact our sales representatives for more details: [Innovative Hub Contact]( https://lnkd.in/g9bagYec ) #Xiaohongshu #XiaohongshuMarketing #LittleRedBook #InnovativeHub #DigitalMarketing #InfluencerMarketing #ContentStrategies #BrandAwareness #GlobalExpansion #ChineseMarket

What's the number 1 mistake you made when building your online presence years ago? That was one of the questions that was asked by the moderator Carliff Rizal Dato' Carleel during the "Jelajah My Digital Event" that was held in Kompleks Bukit Jambul, Penang last week. Reflecting on my journey a pivotal mistake stands out - attempting to be in too many social media platform at one time! Years ago, prior to my active engagement on LinkedIn in 2019, I fell into the common belief that success requires a presence on every conceivable social media platform – YouTube, Instagram, Facebook, Twitter, and more. While there is some merit to diversification, my approach lacked strategic foresight. Rather than making informed decisions, I succumbed to the allure of emulating influencers, basing choices on observations and emotions. This amateur mistake proved detrimental, as it led to a lack of focus and coherence in my online strategy. As entrepreneurs, two critical resources often overlooked Time & Energy. Neglecting these can result in a social media burnout, a scenario I personally experienced. Attempting to be everywhere simultaneously, akin to an entrepreneur opening ten shops with limited resources, yielded neither the desired results nor satisfaction. The lesson learned was clear – managing time and energy efficiently is paramount. Instead of spreading oneself thin, the key is to channel efforts strategically. Identifying the platform that yields quick and impactful results is crucial. Ask yourself: Who do I aim to impact the most – professionals, business owners, or fellow entrepreneurs? If the answer encompasses all three, #linkedin emerges as the ideal platform.  If different, direct your energy toward the platform aligned with your target audience. The game changer lies in effective time and energy management. Rather than pursuing ubiquity, concentrate on platforms fostering meaningful connections with your audience. Consistency becomes the cornerstone of impactful engagement. Once you have build the desired results in one platform, then slowly build on other medium. A sincere thank you to Malaysia Digital Economy Corporation (MDEC) and Niney Chong for the invite, And a quick shout out to Vivmmie Lau （刘美惠）Bharati Suresh Chand, it was an honour to share the stage with both of you! And to all who attended the insightful "Jelajah My Digital Event" at Kompleks Bukit Jambul, Penang last week, I hope to see all of you again soon… Cheers ❤️

IAB SEA+India's 2024 AGM Insights Revealed! We are on a mission to unite the industry for collective progress and responsible growth! At our recent AGM, kindly hosted by TikTok, our Regional CEO Miranda Dimopoulos and esteemed board members from Unilever, Meta, The Trade Desk, The Coca-Cola Company, GroupM Nexus and Grab shared their invaluable insights on our 2023 achievements and discussed what’s in store for 2024. Key highlights include: • Brands Leading the Charge: Marketers are our fastest-growing member profile (+367%) as they recognise us as a preferred partner for their business objectives • Broadening Influence: Our content's reach soared to 3.2M views in 2023, with 25% of traffic from outside of APAC marking our global impact. • Enhanced Advisory Role: Our government advisory role is expanding, reinforcing our trusted industry leadership. • Exclusive Launch: The announcement of the WARC x IAB SEA+India co-branded content series, a groundbreaking initiative to showcase the diverse expertise and experience of our members. • 2024 Objectives: Emphasis on AI, retail media, privacy, technology & platform innovation, and cultivating a future-ready workforce. • Leadership Evolution: Find out more about our 2024 regional board and councils • Empowering Membership: Discover our flexible and inclusive membership model, designed to enhance your visibility and opportunities to contribute at all levels. Available in two formats, click below and read - or watch - to find out more! #IABSEAIndiaAGM #DigitalMarketing #IndustryLeaders #2024Vision

Discover the key insights from our weekly summary of significant industry developments and standout campaigns in Asia-Pacific marketing and advertising. 1. In its new campaign, 7UP (PepsiCo) aims to cement itself as the go-to drink for crafting refreshing mixes to round out any gathering – becoming the perfect partner for the next wave of social enjoyment. 🍋🥤 https://lnkd.in/gcrd6a8x 2. According to The Ministry of Digital Development and Information, the Elections (Integrity of Online Advertising) (Amendment) Bill seeks to protect Singaporeans from digitally manipulated content during elections. 🗳️🛡️ https://lnkd.in/gGgVF74p 3. In her new role, Eileen, Ooi Wei Ling will lead PHD business operations across APAC and work with clients from many of the world’s most well-known and successful brands. 🤝🌟 https://lnkd.in/ghAn4uSp 4. TBWA\Group Singapore and Samaritans of Singapore Limited (SOS)’s campaign aims to raise awareness about the importance of reducing stigma and encouraging open conversations to prevent suicides. 🌈 💬 https://lnkd.in/gZ-Uf4Y5 5. Social media platform X, formerly Twitter, has appointed Angela Zepeda as its new global head of marketing, aiming for innovation and brand growth. 🚀👩💼 https://lnkd.in/gVEte-yM #marketing #advertising #asiapacific ------ -[Conferences] Our "What's NEXT" series is in full swing for 2024 and 2025, and will be held in Indonesia, Malaysia, Philippines, and Singapore to lead the discussion on the future of the marketing industry in the region. Check out our events lineup HERE: https://bit.ly/3AOYWKA -[Webinar] Join us for an insightful event where industry experts delve into the transformative power of conversational marketing to  forge deeper, more personalised relationships. Register your interest for this webinar happening on October 3 HERE: https://bit.ly/4dI06WE