Cory Howell ✅’s Post

The future of news for brands is simple: Don’t fear advertising on news. Relish it. Stagwell's 50,000-respondent News Advertising Study reveals that it is safe to advertise adjacent to quality news content, because Americans don’t judge brands based on what news stories their ads appear next to. Learn more about the study, the value of news audiences and how brands can start feeding a virtuous cycle of investing in news on our landing page: https://bit.ly/4bH5uI3 I look forward to catching up with our partners at Stagwell's Future of News Summit this afternoon to discuss the results further. Axel Springer, Axios, Business Insider, The New York Times, POLITICO, The Wall Street Journal, The Washington Post, The Trade Desk, Ad Fontes Media #NewsIsTheFuture #TransformingMarketing

Ads placed next to news stories about politics, crime and inflation work just as effectively as those placed next to more positive stories, sports or entertainment stories, according to new research released today by Stagwell. The results of the groundbreaking, 50,000-respondent survey debunk common myths and misconceptions about brand safety in news contexts. Recognizing that news is the foundation of a thriving democracy, Dow Jones and The Wall Street Journal are proud to be part of Stagwell’s new council of U.S. publishers, media buying platforms and social platforms reframing the conversation around brand safety and underscoring the importance of advertising with trusted news publishers. Go to the comments section to learn more about the latest research and Stagwell’s ‘Future of News’ studies and events.  

For one night only I’ll be in London speaking at the Future of News event. I feel incredibly passionate about this topic given Code and Theory's long history pushing news forward with over 200+ publishers throughout our 23 year history. If you are a publisher and believe in all of the opportunity the industry holds, you should attend. If you are a brand and think about brand safety a lot, you should also attend. The findings of the study we are sharing will surprise you and get you rethinking your prioritized media spending on news. Read more below and RSVP. Stagwell's Future of News initiative started because we believe that the need for quality journalism has never been more important - and the opportunity to invest in the news to drive business results and bolster reputation is now.   Check out our open letter to the industry, running in print and online – which states “Business leaders need to work together to create a new virtuous cycle, one in which advertisers and consumers support news. When news organizations thrive, brands drive business results from reaching valuable audiences, and quality journalism prevails.”   Learn more: https://lnkd.in/etBz5mQR #newsisthefuture

We're delighted to be partnering with Stagwell for the Future of News London summit later this month, along with many of our WMG member publishers. Following the release of US research earlier this year that showed advertising in quality news environments is in no way detrimental to your brand, Stagwell will release UK-specific research on the subject at the summit. You can find more information and how to register below. #trustedmedia #brandsafety #futureofnews #newsisthefuture #research #mediaresearch

A thriving 4th estate is paramount for a healthy democracy.

With the onset of social media and technological advancements, it is a challenging time for the news publishing industry What's behind the crisis, and can advertisers halt the publishing industry's decline? Here's what you need to know: https://bit.ly/3wFvB3D #Media #Insights

Continuing our predictions content take over is Business Director Bethan Gibson, with her top five media trends you need to watch out for this year. Read more here: https://lnkd.in/ea5ySTHV #2024predictions #2024trends #mediatrends #mediapredictions #digitalmarketingpredictions #digitalmarketingagency 

🌐 Wondering if you should have a presence on the latest platform? Our media experts have the answers! 💡 Check out the conversation in this month's blog for insights that will reshape your approach to media strategies: https://bit.ly/42tMVDY #InsightCreative #NewMediaExploration

In today's rapidly evolving digital landscape, the distribution of press releases has shifted predominantly to online or digital media platforms. As per the fact, we have witnessed a 14% increase in sending news to digital media channels than the last year alone. What’s your take on this? #onlinenews #digitalmedia

Don’t settle for has-been ad campaigns. Business Insider Advertising is on a mission to help brands cut through the clutter and create authentic connections with our audience of 100 million. Keep an eye out in Grand Central and World Trade Center stations to see our bold tagline in action: Business journalism doesn't have to be boring. Neither do your ads. See what Business Insider Advertising can do for you. https://bit.ly/3Xn8ZxY #NYC #BusinessInsider