Cosmoprof North America’s Post

Like countless other industries, the beauty and cosmetics space has been transformed by AI. From product ideation to personalized recommendations, new AI technology has revolutionized the customer experience. As a consumer, it’s been a gamechanger to try on that new lipstick shade I’ve been thinking about with the ease of a few clicks rather than traveling to an in-person retailer. Interesting read from Ad Age today on how beauty and cosmetics companies are and aren’t using AI in their work. One specific brand that stands out is L’Oreal, which imposes strategic limitations to support idea generation without promoting product benefit. Even though the brand has leaned into this new technology, even developing a virtual try-on tool called Modiface, they draw the line at using AI to depict human-like figures. It's another powerful reminder that while AI can be a great tool to streamline processes, it’s not a replacement for the nuanced expertise of the humans leveraging it.

Don't miss out on the opportunity to learn about the future of AI! Join us on April 18th for the Think&Link event featuring Dan Mallin and Paul Allen. Check out the details here: https://lnkd.in/gDJvMqSy #AI #Think&Link #FutureTechnology

Time to think #NeuroAIforgood? The evolution of technology is a dynamic force that continuously shapes our world. It offers immense potential for positive impact when used in ethical and beneficial ways. But we all need to approach its use with caution and address ethical and privacy concerns alongside adoption. Building safeguards against these elements is crucial for the sustainable progress of digital adoptions. #unconsiousbias #manipulativemarketing #privacyconcerns #regulations #technology #artificialintelligence #Ai #brandbuilding Brand Horizon: Brand-Comm | GTM Strategy | Transformational Leadership

This is so interesting to me. More & more marketers are using AI to boost productivity and help craft their marketing materials. Yet too much use of AI can put the brand's authenticity at risk ( things start to seem fake). The brands in this article have drawn a line in the sand. They've decided on what AI can be used for, and what it can't. I can see more brands following suit. https://lnkd.in/gtP___Eu

"Elevate Your Jewelry Shop with AI Technology": #AIforJewelry #DigitalTransformation #BoostEngagement Explore the power of AI in jewelry retail. Transform your social media presence with cutting-edge technology. Learn more about boosting engagement and personalization. Visit the blog for expert insights. Info by RIGHT WIN MEDIAS - YOUR DIGITAL SUCCESS PARTNER. rightwinmedias.com

"Elevate Your Jewelry Shop with AI Technology": #AIforJewelry #DigitalTransformation #BoostEngagement Explore the power of AI in jewelry retail. Transform your social media presence with cutting-edge technology. Learn more about boosting engagement and personalization. Visit the blog for expert insights. Info by RIGHT WIN MEDIAS - YOUR DIGITAL SUCCESS PARTNER. rightwinmedias.com

“The adoption of #GenAI to know more, do more, learn more, and achieve more also has the #potential to transform #marketers, starting with the #CMO,” said Steven Gerber, President and COO of Zeta Global MONDAY MARKETING AI MASTERCLASS FROM THE CMO COUNCIL & ZETA: The CMO Council and Zeta Global, a leading AI-powered marketing cloud, will SOON announce the findings of the #CMO #Intentions #2024 study. This study, conducted in the first quarter of the year, surveyed over 150 CMO Council members from North America and Europe, revealing a significant shift toward marketing technology. Steven Gerber #President and #COO of Zeta Global, highlighted that CMOs are now clear and confident about where generative AI can deliver the best results for improving marketing processes and execution in 2024. He emphasized that companies like Zeta Global focus on three key generative AI drivers to boost marketing productivity, effectiveness, and innovation. The study also revealed that #60% of #marketers view marketing as providing the most value and return on investment in 2024. By teaming up with Zeta Global, the CMO Council gained insights and predictions from a sample of its 16,000 members, who collectively manage nearly $1 trillion in annual marketing spend worldwide. The #Chief #Marketing #Officer (CMO) Council and its strategic interest communities include more than 65,000 global #executives in more than 110 countries covering multiple industries, segments, and markets. #CMOCouncil research findings are based on a survey of nearly 200 chief marketing executives throughout #NorthAmerica and #Europe. #Zeta Global is a data-driven, cloud-based marketing technology company; it recently achieved an #alltime #high #stock closing price of $17.42, representing a year-to-date increase of #97% - WIN YOUR WEEK AND GET AN EXCLUSIVE PREVIEW ONLY IN Forbes TODAY!

AI design is mind-blowing. Just one of the reasons I'm so excited to join the advisory team at Trace Brand Building & ramp up my knowledge on all things AI. Here's what the team mocked up for a skincare client 💥 #ai #aidesign #marketing #future #innovation #socialmedia #digitalmarketing #creativity #technology Tracey

Dove’s new campaign “Keep Beauty Real,” confronts the bias in AI concerning beauty and diversity. This initiative is part of Dove’s ongoing effort to promote genuine and diverse beauty standards. I doubt AI could craft a caption that captures the brilliance of this ad. Share your thoughts below. Learn more: Dove.com/KeepBeautyReal #Dove #KeepBeautyReal #ai #marketing #advertising

"Elevate Your Jewelry Shop with AI Technology": #AIforJewelry #DigitalTransformation #BoostEngagement Explore the power of AI in jewelry retail. Transform your social media presence with cutting-edge technology. Learn more about boosting engagement and personalization. Visit the blog for expert insights. Info by RIGHT WIN MEDIAS - YOUR DIGITAL SUCCESS PARTNER. rightwinmedias.com