It's been a real joy putting together our Ticketing State of Play report alongside Bolster Group over the last few years.
Witnessing its influence on the industry, especially as event organisers revamp their strategies based on our insights, has been very rewarding. A big shoutout to RISING Melbourne (who were key contributors to our AU report this year) for launching an exceptional 2024 program this week, enhancing fan experiences with flexible options that encourage early sales.
Off the back of this success in Australia, we've now launched our Ticketing State of Play: UK & IRE edition!
There's heaps in this, and I'd encourage my connections in aus/nz to take a look. We can learn a lot from how our friends on the other side of the world do things.
Among the wealth of expertise featured, these quotes from Phil Hayes & John Rostron particularly resonated with what we're seeing in the market here in Australia:
'People ask for refunds in a way they never used to before. It almost felt like the social contract between customers and event organisers had broken down a little bit. Every day there's someone who's just changed their mind and who wants a refund, which is something they've learned from the pandemic.' Phil Hayes
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'One in six festivals never came back from COVID, so the impact is still felt. In 2023, there were steps forward but also steps back. There was economic pressure and consolidation, but there is also cautious optimism. The sector is resilient and shows signs of growth.' John Rostron
I'm excited to see this edition making waves, with fantastic feedback already flowing in from UK organisers - if you take a look, feel free to hit my DMs to share what you thought!
This is great news for live event ticketholders in the UK and Ireland, It's reassuring to know that Cover Genius and Future Ticketing are working together to offer refund protection solutions directly on their websites.