CTV media budget share will rise in 2024, experts say. Connected TV will get 17% of brands' media budgets this year, up from 14% in 2022, reports Comscore. Performance remains a concern, especially when dealing with programmatic systems for purchasing ads. MediaPost Communications (free registration) (1/15) http://ow.ly/YnrS10596J0
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Empowering clients with actionable outcomes to help them better engage with their clients. Providing insights on consumption habits across multiplatform landscape.
Is CTV part of your media strategy? Want to learn about the untapped potential with CTV? Nielsen will help you discover the secrets for a successful Upfronts/NewFronts season with crucial CTV insights! Let us help you capitalize on the converging media landscape. Watch now on demand! https://bit.ly/43prNiA
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See you tomorrow to talk about CTV and the opportunities It gives to brands and advertisers 😉 #SamsungAds
What opportunities does the growing Connected TV landscape bring to advertisers in Italy and beyond? Join us at the Programmatic Day tomorrow, where Ferran Martí Voltas, EMEA Programmatic Sales Manager, will be joined by Paolo Artioli, Denstu, Matteo Pomi, Next14 and Denise Ronconi, to discuss how advertisers can start making the most of CTV today. Don't miss our session 'Behind The Screens: sfide e opportunità del CTV Advertising'. View agenda & register here: https://lnkd.in/edN_bRMN #programmaticadvertising #CTV #SamsungAds
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from our own Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
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⬇️ This is the distribution of #TV 🔴 and #Digital 🔵 in the #reach of the largest advertising video campaigns in Spain. Accessing #data like this is essential to understand what's the contribution of each medium and, even more interestingly, what happens with all that purple 🟣 area where both meet: - Does it serve to reinforce the overall #frequency of the campaign? - Perhaps it responds to the need of different messages in TV and Digital? - Or is this overlap leading to #adwaste in your campaigns? All cross-media campaigns have a margin of #optimization. To access it, you need a unified view and a #singlesource methodology. Learn more ⏩ https://shorturl.at/bePQ9
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
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Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising
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A quick guide as to why Supply Chain Optimization via Programmatic Direct Deal is "fake direct" and the real SPO solution is cutting out the SSP tech stack and creating a direct connection between the buyer and the publisher.
Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising
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Based on my personal experience, which I know is not projectable, excessive frequency with CTV ads being served up to me is an issue. Excessive Frequency impedes reach as we all know. Great topic from Media Dynamics, Inc. that needs to be addressed
Does CTV Have A Reach Problem? Recurring datasets suggest that ad-supported CTV services suffer from a reach ceiling that limits their advertisers' reach attainment. It remains to be seen whether this is caused by bad buying practices, the limited amount of time that an average adult devotes to such content, or something else entirely. However, this problem may throw a monkey wrench into efforts to sell CTV as a major reach builder on top of linear TV buys. This MDI Alert explores this issue and sets the stage for what we hope Nielsen will explore in detail, once its new “big data” TV rating service becomes fully operational. Interested? We are offering this Alert to non-subscribers for a very modest price; you can purchase access to it via the link below, and while you are on our website, please check out all of the weekly Alerts and in-depth annual reports we send to our very savvy subscribers. https://lnkd.in/eV6izYjC
