⬇️ This is the distribution of #TV 🔴 and #Digital 🔵 in the #reach of the largest advertising video campaigns in Spain. Accessing #data like this is essential to understand what's the contribution of each medium and, even more interestingly, what happens with all that purple 🟣 area where both meet: - Does it serve to reinforce the overall #frequency of the campaign? - Perhaps it responds to the need of different messages in TV and Digital? - Or is this overlap leading to #adwaste in your campaigns? All cross-media campaigns have a margin of #optimization. To access it, you need a unified view and a #singlesource methodology. Learn more ⏩ https://shorturl.at/bePQ9
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See you tomorrow to talk about CTV and the opportunities It gives to brands and advertisers 😉 #SamsungAds
What opportunities does the growing Connected TV landscape bring to advertisers in Italy and beyond? Join us at the Programmatic Day tomorrow, where Ferran Martí Voltas, EMEA Programmatic Sales Manager, will be joined by Paolo Artioli, Denstu, Matteo Pomi, Next14 and Denise Ronconi, to discuss how advertisers can start making the most of CTV today. Don't miss our session 'Behind The Screens: sfide e opportunità del CTV Advertising'. View agenda & register here: https://lnkd.in/edN_bRMN #programmaticadvertising #CTV #SamsungAds
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CTV media budget share will rise in 2024, experts say. Connected TV will get 17% of brands' media budgets this year, up from 14% in 2022, reports Comscore. Performance remains a concern, especially when dealing with programmatic systems for purchasing ads. MediaPost Communications (free registration) (1/15) http://ow.ly/YnrS10596J0
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Your go-to platform for empowering local businesses with enhanced visibility and optimized online presence | Discover. Connect. Succeed.
You’re not overwhelmed, you just need to harness the power of broadcast advertising. 📻📺 Leveraging television and radio ads can significantly boost your brand's visibility and awareness on a larger scale. Our community-driven platform ensures your business listings are accurate and up-to-date, helping you connect with more consumers. Experience the impact of effective advertising with us and watch your business grow! 🌟 Check out more details at: https://lnkd.in/eskfDmmv Share your thoughts or reach out to us at +18502967597 or info@findme.directory. #BroadcastAdvertising #BrandAwareness #SmallBusinessGrowth #FindMeDirectory
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
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A quick guide as to why Supply Chain Optimization via Programmatic Direct Deal is "fake direct" and the real SPO solution is cutting out the SSP tech stack and creating a direct connection between the buyer and the publisher.
Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising
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Discover why open programmatic and CTV may not mix. Philip Inghelbrecht's insights on Association of National Advertisers highlight the challenges and benefits of programmatic advertising in the connected TV space. Read how true direct technology relationships can solve inefficiencies, brand safety, and cost issues better than traditional programmatic methods. Dive deeper into the future of CTV advertising on ANA. https://lnkd.in/g8EpA9x2 #AdTech #CTV #ConnectedTV #ConvergentTV #ProgrammaticAdvertising #DigitalAdvertising
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This is a great Q&A with Alice Beecroft from Yahoo recorded live at the recent VideoWeek 'TV Rise' event. In this interview, Alice discusses Yahoo Backstage (that is also now connected directly to Publica By IAS), the company’s MFA-free marketplace and how Yahoo is helping programmatic ad buyers navigate the growing CTV ecosystem. 🎬 #DigitalAdvertising #CTV #Programmatic #Yahoo
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from our own Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
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Connected TV ad spending is the fastest-growing medium in the US this year, growing 21.2% to reach $25.09 billion (Source: eMarketer) Read our latest blog post to get caught up on the top #PoliticalCTV stats & facts: https://bit.ly/48CZQGl #connectedtv #ctvadvertising #tvadvertising #connectedtvadvertising #digitaladvertising #streamingtv
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Programmatic advertising allows for decisioned media, which can take the most premium canvas for advertising - a TV ad slot - and enhance the viewer's experience using data. Learn more about programmatic connected TV (CTV) from The Trade Desk's Verna De Jesus: https://bit.ly/48iOTJx #TheTradeDeskEdge
