Daniela Lungu’s Post

A very powerful piece of advice in this article: international brands aiming to enter the Chinese market need to “respect and understand Chinese culture” BEFORE finding points of convergence with their own values. #brandsuccess #china #consumer #culture #luxury https://lnkd.in/gnPCCAaT

🌟 Check out the latest article on The Drum about Seizing China's Luxury Market 👇 China's luxury market, fueled by domestic spending, a surge in younger consumers, and sustainability, offers European brands immense growth potential. With China accounting for a significant portion of global luxury consumption, brands must tailor strategies and embrace digital engagement to succeed. Petal Ads, Huawei's mobile advertising platform, provides personalized campaigns tailored to Chinese consumers' preferences. Agility and creativity are crucial; brands must adapt to this evolving market and leverage digital innovation to thrive. By understanding the unique dynamics of China's luxury market, brands can position themselves for success and capitalize on the opportunities it offers. #PetalAds #HuaweiMobileServices #Huawei #TheDrum #AdvertisinginChina #ChinaLuxuryMarket

Luxury brands are facing a new landscape: the rise of dupes and the changing purchasing behaviours of Chinese consumers. As the Chinese economy transforms, consumer behaviour is also undergoing a significant shift. Read more here https://lnkd.in/eJsqTjEk

With the rise of imitation brands, luxury brands must evolve to differentiate themselves and be irreplaceable. Here are some strategies: 1. Elevate Brand Value: Focus on craftsmanship, quality, and authenticity that can’t be replicated. 2. Create Emotional Connections: Use storytelling to build an emotional bond with consumers, making them loyal to the brand. 3. Leverage Local Culture: Integrate local influences and resonate with cultural sentiments for a more personal appeal. 4. Invest in Experience: Move beyond products and focus on creating unique, memorable experiences for customers. 5. Be Transparent: Show a commitment to ethical practices and sustainability to build trust in today’s conscious consumer market.

2024 has seen a notable shift in consumer behaviors driven by economic uncertainty and consumption downgrade trends, especially in the China market. 💵 As consumers become more RATIONAL and VALUE-CENTRIC in spending, they are increasingly drawn to cost-effective alternatives, ranging from mid- and lower-end brands to white-label products without brand logos and “imitation brands”. 🧩 So, what does this mean for luxury brands navigating the Chinese market? Brands need to PROACTIVELY maintain their edge - bring luxury back to its true essence by elevating quality, creativity, storytelling, and services/experiences - in an authentic, relevant, and seamless way, ensuring they stay iconic, irreplaceable, and deeply resonant with the evolving demands of smart consumers. What do you think of the rise of imitation brands? Share your take below.

🐾 Imitation brands are THRIVING in China – how can luxury remain iconic? 2024 has seen a notable shift in consumer behaviors driven by economic uncertainty and consumption downgrade trends, especially in the China market. 💵 As consumers become more RATIONAL and VALUE-CENTRIC in spending, they are increasingly drawn to cost-effective alternatives, ranging from mid- and lower-end brands to white-label products without brand logos and “imitation brands”. While white-label brands offer budget-friendly products by skipping traditional branding and using channels like live streaming and e-commerce to sell directly to consumers, their appeal tends to be short-lived, as flashy promotions and market positioning fail to sustain consumer interest over time. 💥 Meanwhile, "IMITATION brands" are quietly gaining ground as a standout phenomenon. Unlike traditional counterfeit products, these brands emulate the aesthetics and product offerings of luxury names while operating as LEGITIMATE businesses. With branding, visual systems, and even offline presence, they offer style and quality at a fraction of the price to pragmatic, middle-class consumers. 🛍️ Interestingly, this trend is also closely linked to growing consumer CONFIDENCE in DOMESTIC products. The recent Kearney’s China Consumer Research reveals that 52% of consumers intend to increase spending on domestic brands going forward, compared to just 27% for global brands. Amid economic uncertainty, “LUXURY SHAME” has emerged, where consumers shy away from high-end purchases to avoid appearing insensitive to broader socioeconomic conditions. The result? A growing acceptance of “imitation brands” as savvy choices rather than compromises, signaling a major cultural shift.  🧩 So, what does this mean for luxury brands navigating the Chinese market? As I mentioned in my recent posts: Brands need to PROACTIVELY maintain their edge - bring luxury back to its true essence by elevating quality, creativity, storytelling, and services/experiences - in an authentic, relevant, and seamless way, ensuring they stay iconic, irreplaceable, and deeply resonant with the evolving demands of smart consumers. Luxury brands must be agile, carefully assessing their own trade-offs and refining their value positioning in this competitive market. What do you think of the rise of imitation brands? Share your take below. Thanks to Eva Liang at Vogue Business, as well as Kearney for the interesting insights. #Copycat #Authenticity #Luxury #ConsumerBehavior #China

Decoding China's Luxury Consumer: How Brands are Adapting to New Demands. Jing Daily #ChinaLuxury #ConsumerTrends #LuxuryBrands #MarketStrategy #DigitalInnovation #ChineseMillennials #LuxuryMarketing #BrandAdaptation #EvolvingConsumer #LuxuryInsights.

"🌟 As we approach 2025, the luxury goods market in China is poised for transformation! 🚀 Discover the challenges and opportunities ahead as brands adapt to shifting consumer behaviors. Are you ready to navigate this evolving landscape and capitalize on emerging trends? Dive into our insights and stay ahead of the game! #LuxuryMarket #ConsumerTrends #InvestSmart #FinancialInsights #ChinaLuxury #InnovationInMarketing #MarketStability #2025Forecast" #LuxuryMarket #ConsumerTrends #ChinaLuxury #MarketTrends #2025Forecast #EmergingOpportunities

Trust isn't just important, it's everything. Luxury consumers aren't just looking for exceptional quality; they're demanding authenticity in every stitch and story. They want to know that what they buy comes from brands that not only talk the talk but walk the walk with integrity and transparency. Imagine a luxury brand that opens up about where they source their materials and how they make their products, not shying away from the details but embracing them. They use social media not just as a marketing tool, but as a window into their world, inviting consumers to engage, ask questions, and really be part of the brand's community. This isn't just good business, it's a strategic move that taps into basic human psychology: the need for connection and the reassurance that comes from knowing a brand's values align with their own. By sticking to high ethical standards and aligning themselves with their consumers' values, luxury brands aren't just selling products, they're building lasting relationships. This approach doesn't just win customers, it wins advocates and loyalists, because when consumers see the real value behind their purchases, not just in terms of price but in terms of the brand's global impact and its ethical stance, it deepens their trust and loyalty. This, in luxury, is the real currency. Learn the psychology behind selling to luxury consumers at https://lnkd.in/gVnzg6pU. #BrandAuthenticity #ConsumerTrust #LuxuryBranding #CustomerLoyalty #EthicalLuxury

The Global Luxury Market Faces Challenges as Chinese Consumers Cut Back The luxury goods market, traditionally viewed as a safe haven for investors, is experiencing a significant downturn, primarily due to shifting consumer behavior in China. This shift is particularly impactful… #Chinese #GlobalLuxuryMarket >>> Read more