Helping retailers capitalise on their store experience via digital signage/sensor tech/content strategy @ SCALA a Stratacache Company | 20+ years Digital Signage knowledge | Lawn Bowls Novice
#nrf2024 has come and gone and what a show it was! But it was the day before the show that truly left a lasting impression. Scala's sister company STRATACACHE, in partnership with National Retail Federation, presented "What's in Store for Retail Media Networks." The room was buzzing at 8:30am on a Saturday morning, with standing room only for most of the day. This event showed us that we are entering a new phase of brick and mortar retail, one with data insights and personalisation. It's clear that in-store retail media networks are a big part of the future of retail. What are your thoughts on this exciting new development? #NRF2024 #RetailMedia #Personalization #DataInsights https://lnkd.in/e7B9Mg9n