DDB’s Post

When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.

Ian Mackenzie moves on from McCann Worldgroup. For about 9 years, he worked across 3 IPG agencies, FCB/SIX, Performance Art and McCann Worldgroup. Read the full story :-  https://lnkd.in/gdkkKZRb #e4m #IanMacKenzie #McCannWorldgroup #PeopleMovement #LeadershipChange #MarketingIndustry #Advertising #CareerMove #ExecutiveChange #AdIndustry #BusinessNews #AgencyNews

What's next? Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index. What does this mean for the industry? What are its implications for the UAE? and what are the top lessons learnt that can contribute to a better showing for the UAE at the Cannes Lions International Festival of Creativity in 2025? Hear from IMPACT BBDO's Dani Richa and Ali Rez, FP7 McCann's Federico Fanti, Leo Burnett MEA (Middle East & Africa)'s Kalpesh Patankar, and Saatchi & Saatchi ME's Sebastien Boutebel in the link below. #Marketing #Brand #CreativeEffectiveness #CreativeImpact #UAE

Oh wise mirror, tell me true, who’s the most creative of all the agency crew? The new Omnicom has spewed a lot of takes, and one of them is about who is now the most creative in ad land India. Many, knowingly or unknowingly, may think of WPP's JWT and its work on Lux, Pepsi, Sony Max IPL, and Ogilvy’s work on brands like Asian Paints, Cadbury, Vodafone Fevicol—campaigns that went viral before social media even existed. However, this does not mean that agencies like McCann, Leo Burnett, DDB Mudra, BBDO, or FCB are any less creative. Omnicom now has a bolstered arsenal of creative agencies, and it will spark a creative leadership race just like rankings and revenue. After all, creativity is that abstract talent on which the advertising industry is built. Thank you so much Rohit Ohri, Virat Tandon, and Saurabh Varma for speaking to me on this thought. #advertising #Omnicom #creativity #ads

Congratulations to Chris Will & Ben Neilson, a young creative team working at Havas Lynx in Manchester, are today announced as Winners of this year's Young Shark Award. The 2024 brief created by The Sharks, was for CLONE-A-PET service (an invented fictitious new product) that gives your wonderful pet back to you when it passes on to the next world. Judge was Robin Laurens, ECD at BBDO in Chicago. Robin: "This is a dream brief for any creative. It’s a real opportunity to push boundaries and come up with something truly unique and breakthrough. I am excited to see what kind of mad ideas this brief produces!" Chris & Ben's entry entitled 'CLONE-A-PET with CLONE-A-PET - the power of repetition'. Robin: "Overall, this idea was the most on brief and breakthrough of the entries. It’s a simple idea that feels ownable and distinctive. It’s a clever device that feels like it could grow into a more robust campaign over time. I loved the overall approach to the campaign. It was a nice balance of tone and messaging and didn’t take itself too seriously. I especially liked the OOH and digital executions. Smart, simple and well crafted." Clearly a couple of names to watch out for in the future. An iconic Black Shark Trophy awaits collection! BRANDS, AGENCIES, LABELS, PRODUCTION COMPANIES & REPS are now using our Sharks Search Tool to seek out award-winning talent for their next projects. Awards lead to rewards! ENTER. GET RECOGNISED, GET LISTED, GET REWARDED. #advertisingawards #sharkawards#brandedcontentawards #musicsoundawards#socialawards #filmcraftawards#shortfilmawards #designawards#musicvideoawards

Publicis Groupe has announced that it will be combining two networks, Publicis Worldwide & Leo Burnett, to create one "constellation" Leo. Read the full story :- https://lnkd.in/gAUKvymD Marco Venturelli | Agathe Bousquet | Andrew Bruce | Gareth Goodall #CarlaSerrano | #ArthurSadoun #e4m #PublicisGroupe #PublicisWorldwide #LeoBurnett #Marketing #Advertising #Branding #AgencyMerger

I’ve been reading a lot of comments and posts about the recently announced news of the coming together of TBWA, BBDO and DDB. Many of the comments are either focused on the history of those agencies (many fond memories) and/or how terrible it is (bad holding companies, great independents). Here’s a few of my thoughts, -         Yes, all three agencies are great agencies with an extensive legacy of great work, BUT, great work is not bound by the acronyms of any agency (network or independent). Great work comes from great people/teams and great people/teams exist within our community at many agencies (network or independent). -         All three agencies, in their current state, were created through mergers, acquisitions etc., and each time those changes happened, people bemoaned the change but every time the new agencies went on to thrive. Why? (hint: people). There’s no reason to think this change will be any different. -         There’s lots of misleading chatter about the ‘profit motive’. The truth is that every agency (network or independent) is driven by the desire to make profits. ‘Profit’ is not a dirty word (just ask our clients). It’s a business, folks. The key for all agencies (network or independent) is to recognize that profits (at least long term, sustainable) are the result of great work. And great work (sorry repeating myself) is not dependent on your corporate structure …. It’s dependent on the people. TBWA, BBDO and DDB has had many great people over the years, has many great people today and whatever you want to call the new agency, will continue to have great people moving forward.

Publicis Groupe is merging Leo Burnett and Publicis Worldwide to form Leo, a 15,000-strong creative unit combining human storytelling with data and technology. Operating under the “Power of One” model, Leo will deploy country-specific teams while retaining the iconic Publicis lion in its logo. Source:

Omnicom has announced the formation of Omnicom Advertising Group (OAG). This new entity will oversee its top creative networks, including BBDO, DDB, and TBWA, as well as leading agencies in the Advertising Collective like Goodby Silverstein & Partners, GSD&M, Merkley & Partners, and Zimmerman. The move aims to provide clients with stronger creative solutions by uniting these agencies under a single leadership structure while maintaining their individual brand identities, cultures, and teams. Troy Ruhanen, previously CEO of TBWA Worldwide, has been appointed as the CEO of OAG. Deepthi Prakash will step into the role of COO, and Denis Streiff will take on the position of global CFO. Erin Riley, who was the U.S. CEO of TBWA, will succeed Ruhanen as the new CEO of TBWA Worldwide. Additionally, global creative leaders from BBDO, DDB, and The Collective will report to OAG leadership, further solidifying the group’s unified approach. Ruhanen emphasized that OAG’s primary goal is to strengthen Omnicom’s agency brands by enhancing access to advanced tools, technologies, and global talent. The restructuring is designed to drive growth, foster world-class creativity, and offer more opportunities for talent development within the network. Click on the link to read more https://lnkd.in/dDxvZexi #advertising #agency #creativity

Publicis Groupe is merging Leo Burnett and Publicis Worldwide to create Leo, a creative unit that will boast over 15,000 employees in 90 countries.