This week we kicked off our circularity pilot with Authentified and couldn’t be more excited. DECJUBA is on a mission to become Australia’s most responsible fashion retailer and we can’t wait for our customers to try this innovative new program. Giving your pre-loved wardrobe a new home and shopping sustainably has never been easier. Watch this space!
It took Penelope Reidy less than thirty seconds to consign her first pre-loved DECJUBA item to Authentified, and under a minute before it was for sale on eBay Australia. It’s time I shared a little more about what we’ve been up to. Two weeks ago, we launched our first pilot, with the incredible team at DECJUBA. For us, this was our chance to test our first theory: By connecting with Authentified, can a brand offer its customers an efficient digital consignment solution without any infrastructure uplift? It’s early days, but a resounding yes! And we’re excited. We believe that brands hold the two most valuable components necessary to support a high functioning secondary market - customer transaction records and product metadata – and we’re determined to find a way to support brands to bring this information to life post-purchase. I would love you to shop the first collection of 60+ consigned pre-loved DECJUBA fashion items at https://lnkd.in/eDyckmxa. And, as you browse, consider that, other than taking a single photo of the current condition, it took on average less than 30 seconds for each item to be curated by the customer. There is still so much to build and validate, but we are out of the gate and so thankful to the leadership group and volunteer customers from the DECJUBA head office team. And special thanks to our two newest team members helping David Johnson and I to make this happen, Consignment Associates’ Charlotte McLean and Taylah Doggett. Ultimately, we believe that by inspiring, supporting and rewarding the circular behaviour of both the buyer and seller of secondhand items, we can drive better brand outcomes. If you would like to learn more, you can reach me at ben@authentified.co or +61467695222.
Key Account Director
1moSuch brilliance! I love this! Go DECJUBA & AUTHENTIFIED!