Deliveroo’s Post

We're delighted to announce that our client The Perfume Shop, the UK’s largest specialist fragrance retailer has partnered with the UK’s leading food delivery platform, Deliveroo to offer customers a selection of designer perfume brands in as little as 25 minutes, further expanding ‘Deliveroo Shopping’. This exciting collaboration with The Perfume Shop and Deliveroo will include over 1,000 of their most popular products making it easy for customers to treat themselves or buy someone a gift via the in-app ‘give-a-gift’ function. New Deliveroo data reveals searches on app for perfume have increased over 300% year-on-year, showing a growing demand for fragrances delivered on demand. The partnership will launch in the coming months and will initially be available from  21  stores covering London, Manchester, Bristol, Birmingham, Leeds, Glasgow and Edinburgh. This partnership comes as the UK fragrance sector continues to grow with total sales in December 2023 estimated at over £2bn, an increase of about 9.4% compared to the previous year. #Deliveroo #ThePerfumeShop #BrandPartnerships Lisa Taylor Natalie Hidalgo Vega Martin Tibbott Karen Harris Gill S. Rebecca Wilkin Rebecca Herd Shauna Reid

Have you heard? 👂 Wendy's is set to experiment with Uber-like price surging—which they are calling “dynamic pricing”—in their US locations in 2025. These real-time price adjustments based on demand will be implemented in new digital menu boards. Announced earlier this year, the change aligns with the company's effort to "innovate within the fast-food industry by utilizing technology for menu flexibility, including AI-enabled changes and suggestive selling." While this has grown to be something we expect from ticket, transportation, and airline services, how do you feel about these AI-driven changes in other industries like food and beverage? Read more about it in this IT World Canada (ITWC) article and let us know in the comments 👉 https://lnkd.in/gVK44DWH #Wendys #FinTech #TheFutureOfAI

Mmmm... could it be that by focusing so much on #convenience and #operations, we forgot the importance of providing a pleasant #customerexperience? Convenience is a #growth and innovation vector in many sectors (especially #food and #foodservice) but how do you deliver on it and still get customers to appreciate other benefits and differentiators? #foodmarketing #coffeeshop

Mark Johnson, CEO of Loyalty360, spoke with Blas Escarcega, Director of Franchise Development at Pollo Campero, about expanding the loyalty program as restaurants are opened in new markets, capturing what makes a difference to the customer, and corporate social responsibility (CSR). Here are a few key takeaways from their discussion: 🍽️Leveraging a rich heritage spanning several generations, the fast-food restaurant chain, Pollo Campero, brings something unique to the U.S. market. 📱Campero Rewards is a point-based program that was implemented before the pandemic hit. The timing ultimately benefited the brand, and it pivoted to digital. 🍗When a new store opens its doors, Pollo Campero makes a big push to ensure that the customer loyalty program is rolled out, and the restaurant is included in the platform. 🤝Promotions are frequently offered as part of the loyalty program for value-seeking customers who want to experience Pollo Campero but who might not often visit a restaurant. The brand seeks to engage that demographic. Find the full feature article here: https://ow.ly/1zuW50QnSUC #rewards #loyalty #cx #restaurant

In this weeks edit of the retail headlines we have everything from drone deliveries by Amazon to WHSmiths & Fortnums selling takeaway coffee!   Here's what caught my eye:    wilko former owner does not expect to plug £70m pension black hole Pret A Manger arms staff with body cameras as retail attacks surge Sainsbury's boss warns 17,000 stores are at risk without business rates overhaul Tesco launches digital passports for clothes ahead of EU sustainability crackdown SHEIN eyes UK warehouse ahead of IPO Waitrose & Partners to unveil new store concept at North London supermarket Card Factory teams up with Just Eat for speedy delivery Fortnum & Mason launches takeaway coffee counter Pandora UK sales nudge up despite 'sluggish' consumer spending Amazon teams up with Barclays to launch new credit card John Lewis & Partners restructures shop floor teams in customer service push Aldi scraps click-and-collect service after four years Avon owner files for bankruptcy following talcum powder cancer allegations Morrisons extends Deliveroo tie up to Daily stores Amazon opens £500m robotic fulfilment centre in Leeds Amazon to trial 'Prime Air' drone delivery service Marks and Spencer launch baby club for Sparks members Hamleys opens children's dress up boutique at London flagship WHSmith opens first own-brand café in food-to-go push Victorian Plumbing Group pulls plug on rival firm three months after acquisition Pets at Home unveils 'customer-centric' Brentford store in new concept rollout Wilko owner eyes 300 stores in next five years ASOS.com introduces AI chatbot for shoppers to haggle prices   My story of the week: WHSmith opening its first Café stuck out to me. This is a retailer that had lost its relevance on the high street a few years ago IMO. Through some good strategic decisions it’s not only survived, but is thriving. Great to see a much loved British brand doing well. #brand #marketing #cmo #ceo #customerexperience #retail #shoppingcentres Revo - Retail. Property. Community.

In order for my team and I to start building an innovation roadmap and a business strategy, understanding customers' needs it is crucial to identify both their known unmet needs and their unknown unmet needs. 1. Known Unmet Needs: These are the needs that customers are aware of but are not currently fulfilled by existing products or services in the market. To identify these needs, Musubi Brand Agency conducts market research, anthropological observations, surveys, interviews, and analyse customer feedback. For example, if customers express frustration with the complexity of a product, there's a known unmet need for simplicity and user-friendliness. 2. Unknown Unmet Needs: These are needs that customers might not be consciously aware of, yet they can significantly impact their satisfaction and purchasing decisions once addressed. Identifying these needs requires a deeper understanding of customer behaviour, preferences, and pain points. Techniques such as ethnographic research, observation, and trend analysis helps us uncover these needs. For instance, Pizza hut dominated the market (especially in Australia). They originally had mostly eat-in restaurants and offered the famous “all-you-can-eat” options. In Australia, the arrival of Domino’s in 1983 challenged Pizza Hut’s position as the leading chain in Australia. Domino’s initiated the home delivery pizza trade. From the mid-nineties, the eat-in Pizza Huts began to disappear in favour of the shop-front take-aways with home delivery. As of mid-2022, only 13 remain Australia-wide. The unknown unmet need was TIME. Dominos saw the trend of increased work hours and the frustration and pressure it placed on families to herd their kids to an eat-in establishment. Once both known and unknown unmet needs are identified, my team can develop innovative solutions to address them and create value for customers. This could involve designing new products or services, improving existing offerings, or enhancing the overall customer experience. By catering to these needs, Musubi Brand Agency helps companies can gain a competitive advantage, build customer loyalty, and drive business growth. #marketing #MusubiBrandAgency #brandmanagement #thebest #competitiveadvantage

The findings from Deliveroo revealed that on a quarterly basis, every 1 in 4 orders placed with partners are from customers who have ordered from the same restaurant at least 2-3 times. Additionally, 10% of orders represent customers who have ordered 4-5 times, while 5% consist of customers who have ordered 10 times or more. Moreover, the insights also highlighted that the lunchtime period emerged as critical for partners, with almost 2 in 5 orders being repeated. This trend emphasises the importance of restaurants tailoring their offerings to ensure continued relevance and satisfaction, and matching the specific preferences of the lunch crowd. Jason Parke, general manager at Deliveroo Singapore said, “The insights gleaned from our data analysis provide invaluable guidance for partners looking to thrive in the competitive food delivery landscape. By understanding and adapting to consumer preferences, partners can cultivate strong brand loyalty and unlock new opportunities for growth. Deliveroo is dedicated to supporting partners every step of the way, enabling them to succeed in a continuously evolving market.” #brandloyalty #deliverypartners #singapore

Check out this post by The Customer Obsession Advantage founder, Marbue Brown about his latest article in QSR Magazine

The most accurate fast-food drive-thrus in America (among the brands mystery shopped in this year's report): 1 (tie) Chick-fil-A and McDonald's: 93 percent 2. Carl's Jr./Hardee's: 90 percent 3 (tie) KFC and Arby's: 89 percent 4. (tie) Burger King and Raising Cane's: 88 percent 5. (tie) Dunkin' and Wendy's: 87 percent Overall, accuracy was a major focal point in this year's QSR Drive-Thru Report. It hiked to 89 percent, a 3 percent rise from 2023. This has been a building theme over the past few years as customer expectations follow their retail and tech-driven lives. Read more here: https://lnkd.in/dmGsGp2A

#AldiFinds... 2024 has seen a deliberate focus & Revamp in Non-Food Categories for The Best in Class Retail Companies.. And with the Just concluded round of financial reports.. It's paying off Big Time...#NonFood #RetailStrategy