Delta Marketing’s Post

Award wins can make a career… But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward. But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards: Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry. Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it! Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made. Of course it’s not easy to win an award, but it’s not as hard as you may think. #marketingandadvertising #roas #mediabuying #marketing #advertising

I recently read an article by a marcom agency owner who decided to stop pursuing "the award thing." His reasoning? Clients dislike it, viewing it as "a bunch of idiots patting themselves on the back with awards." This perspective made me pause and reflect. Having invested considerable time and resources in "the award thing" for years, and later transitioning to the in-house side working with various agencies, I was taken aback by this notion of awards being mere self-congratulatory exercises. While I have my own views on awards and their industry significance, I'm curious about your thoughts. As a client, does it irk you when an agency you collaborate with boasts about their latest "Golden whatever" won for another client's campaign? If you've completed an exceptional marketing project with an agency, do you encourage them to submit it for awards? Does it impact your internal or external stakeholders, and if so, how? Conversely, agency professionals, do you notice interest from potential or existing clients in the industry recognition your team has earned? Or do you sense their irritation instead? I'm eager to hear your perspectives and will share my own insights in a follow-up post 😊 #MarketingAwards #IndustryRecognition #MarketingDebate

****Danger****. *****Controversial***** *****Highly Opinionated***** This could be misread as the pot calls the kettle black; I will accept that if interpreted this way. Ahead of Cannes, I wanted to raise a question for all in the marketing ecosystem. There's a noticeable trend among highly recognized CMOs prioritizing their personal accolades and public appearances on Linkedin. This award, that ranking, and a constant banter amongst a few very senior, highly talented CMOS. The focus is often on collecting awards and acknowledging speaking spots at expensive boutique events that aren't for the masses (rhymes with Hospital) rather than diving deep into enhancing partnerships that are crucial for mutual success. Have Marketers gone too far in promoting their personal brands? Should they better balance their public roles with their fundamental duties, ensuring their teams and clients truly benefit from their expertise and not just their fame? Do we shift the conversation more openly about... - true collaboration and what it takes - the trend to diminish an agency and reduce it's ability to have a return on investment - the death of long-term relationships - the impact of procurement in managing relationships - creativity; brand vs. performance marketing - emphasis on creativity that builds brands over time vs. driving quarterly/weekly boosts in sales at the exclusion of the long-term - promoting agencies and talent vs. themselves This is meant to be a discussion. I'm open to all opinions. It's an observation not a fact. I may be overly sensitive to what I am seeing. Maybe, maybe not. I'd value your view as I form my own. #Chiefmarketingofficer #CMO Association of National Advertisers Ad Age ADWEEK #soulpurposeinc

🌟 Campaign Highlights: Last 7 Days Performance 🌟 I am excited to share the impressive results of my recent campaigns! With significant ThruPlays and substantial reach, my strategic efforts have yielded exceptional engagement. The dedication and hard work put into these campaigns are truly paying off. Let's keep pushing boundaries and setting new benchmarks in the industry! 🚀 #MarketingSuccess #CampaignResults #DigitalMarketing #Engagement #Strategy #Performance

Very excited to be a judge for The Effie's this year. Here are my 4 big takeaways after letting my experience sink in: Strategists don't network enough. It's easy to become isolated in our worlds. Get out and pick more brains! You never know where a new approach to attacking a problem could be hiding. It's a good prescription for imposter syndrome too 😉 A good idea is only as strong as the environment it lives in. A smart comms strategy is paramount to making any idea sing in our extremely fragmented digital lives. Selling a client on a crazy idea takes masterful (and simple!) storytelling. How can a simple insight drive massive results? What connective tissue is needed to get your partners to see an opportunity the same way you do? Strong client relationships matter here too. Building trust and excitement with smaller projects can go a long way in the end game. Never copy & paste your case studies. Take the time to hone, simplify, and romance for the category you're entering work in. The story of how a campaign came to be is just as important as the idea itself. Big results mean nothing without context. Simplicity is also key here. Remind yourself judges are going through piles of submissions. Best of luck to all of the entrants this year. I'm not envious of the tough decisions the final judges have to make!

Loved judging at the Effie UK awards again last week. These are my favourite awards as they are the ones where ROI and business outcomes is the key metric of success not creativity. In fact you are briefed to watch the work after you have read the paper so you aren’t led by it. At Merlin Entertainments marketing has always had a commercial & sales remit to drive the P&L with multiple levers across price, promotions, channel mix, product development and guest experience. Marketing investment has a significant impact on our business & so do other levers and uncontrollable factors like weather, inbound and outbound tourism. It was fascinating to see at the shortlist stage how few papers really understood the place that marketing plays within all the drivers of performance or indeed what an industry leading ROI is. It's tough to get shortlisted so please be extremely proud if you do. Equally if you are an agency strategist or upcoming marketer who wants to go far remember your role is to understand the whole business, customer insight and the place of marketing within that not just the contribution of the advertising

Throughout my marketing career, I've had the privilege to work in two distinct areas: 1️⃣ Marketing services for products: specifically targeting the A/E industries. Products and services that create beauty and functionality, including roles at Jones Lang LaSalle, Walker Zanger, Caesarstone, Brightview, and Monarch Landscape Companies. These brands were all about garnering media, crafting smart proposal responses, product specifications and crafting stunning environments for businesses and consumers alike. 2️⃣ Driving marketing teams for business solutions that streamline workflows and boost profitability for professional services. At KBKG and Wolters Kluwer, I focused on specialized services, helping CPAs, lending and leasing professionals, stay laser-focused on their core expertise and business. I'm proud to have contributed to these impactful brands and industries! ➡ About me: Recognized for pioneering innovative marketing strategies that drive organizational transformation and growth. Proven expertise in developing and executing comprehensive brand and marketing initiatives, leading to substantial increases in market share and revenue. Instrumental in navigating complex corporate landscapes and fostering robust stakeholder relationships. Known for turning around underperforming products and services with compelling narratives that captivate media attention and customer interest. #marketing #marketer #leadership #growthmarketing #brand

I’ve seen some agencies that own brands absolutely crush. The value of deep GTM expertise can’t be underestimated. I’ve never seen great marketers sell a shitty product however. Skill is the fuel. The product is the engine. Easy to set stuff on fire if it can’t be channeled into the right thing.