Isaac F.’s Post

Consumer pathways are evolving fast and in hard-to-predict ways, blending digital and physical interactions. Marketers need a strategy that transcends traditional marketing yet stays clear of buzzwords and "empty calorie investments". Our latest insights reveal how a focused, insight-driven approach can transform marketing spend effectiveness and connect more deeply with consumers.

As consumer pathways evolve to encompass a blend of digital and physical interactions, #CPG companies need a strategy that transcends traditional marketing. Our latest insights reveal how a focused, insight-driven approach can transform marketing spend effectiveness and connect more deeply with consumers.

As consumer pathways evolve to encompass a blend of digital and physical interactions, #CPG companies need a strategy that transcends traditional marketing. Our latest insights reveal how a focused, insight-driven approach can transform marketing spend effectiveness and connect more deeply with consumers.

“The best advice I can give to marketers is prepare to be agile. Whether [those are] the systems you have in place, the data availability to be able to utilize those systems, prepare to make decisions faster because that is what the marketplace is going to demand over time." -- Greg Dolan, CEO, Keen Decision Systems shared with me in the latest episode of Brand Alchemy. What is Brand Alchemy? A monthly multimedia series from FoodNavigator-USA that delves into the art and science of transforming products into brands. In this series, we will explore how strategic design, compelling marketing and creative packaging shape CPG products into lasting impressions that resonate with consumers and drive sales. Subscribe to FNU's daily newsletter so you don't miss an episode! (link in comments) #marketing #branding #AI #omnichannel

Today’s marketing strategies need flexible adjustments and a blend of channels to keep pace with rapid shifts in media consumption, unlike the fixed annual media plans of yesteryear, Greg Dolan, CEO, Keen Decision Systems, told FoodNavigator-USA's, Deniz Ataman in the latest episode of Brand Alchemy. #media #marketing #AI #omnichannel https://lnkd.in/ebTXzKSV

Are You Adapting to the Modern Consumer Journey? Did you know that businesses using omnichannel marketing see a 91% increase in customer retention? If you're not adapting your marketing strategy to align with the modern consumer journey, you might be missing out. Learn 6 ways to make the shift and stay ahead of the curve. “Customer experience is the last competitive battleground” — Tom Knighton. Explore our guide today! https://buff.ly/3C9NbPp What are your thoughts on omnichannel marketing? Are you embracing it?

What does it take to win in today’s dynamic omnichannel marketplace? We’re finding that #CPG brands embracing complete commerce strategies across the funnel are pulling ahead of the pack, reaching more consumers at all stages of the journey, and meeting them where they are. Click here for insights from Jason Reiser on why smart marketers are planning to significantly balance their brand marketing and performance marketing investments this year – turning every interaction into an opportunity to strengthen brand connections and drive conversions. https://lnkd.in/exBre_nA For a conversation on how to best optimize your brand strategies, reach out to Jason at Jason.reiser@mpgllc.com #MarketPerformanceGroup #MPG #Omnichannel #MarketingStrategy #Omnicommerce #BrandGrowth #CompleteCommerce

"The modern consumer relishes in having a seamless, personalized experience across every point of their interaction with a brand", which is why its important to have consistent engagements in their journey. Integrating technology partners is critical to innovation in this area, and luckily for Contentful, we have an extensive marketplace for applications to merge omnichannel consistency and digital innovation.

🚀 The Future of Retail is Here Imagine a shopping experience that doesn’t force you to choose between the ease of online browsing and the connection of in-store exploration. In my latest article, I break down how retail brands can revolutionize their strategies by blending the best of both worlds: ✅ Embracing the new buyer behavior. ✅ Closing the gaps between online and in-store shopping. ✅ Leveraging tech to tell a product’s story. ✅ Building a seamless, hybrid experience that anticipates customer needs. This isn’t just a vision—it’s a roadmap to transform retail into a fully integrated experience. If you’re ready to rethink what’s possible for your brand, let’s book a call. Read the full article: "How I Would Change Retail Shopping as CMO for a Retail Brand" 🔗 Link to the article: https://lnkd.in/gjXycFak Together, we can build a future where retail thrives everywhere.

What is driving growth in commerce? What marketing tactics are consumers actually using vs. what brands think? -> Huge opportunity in loyalty programs- biggest gap between consumer usage and brand offerings. Subscriptions also have a positive gap. -> Livestream seems like a great idea, but doesn't seem to resonate with consumers. Maybe regular video will be more compelling? -> BNPL is declining- my read is there is pressure on consumer spending and consumers are finally waking up that BNPL is Credit- just packaged differently. -> Origin stories are a bit of a navel-gazing exercise for marketers- if it doesn't give customers what they are looking for, they don't care. Red Bike Capital Thanks Klaviyo Yael Kochman 🎗️