dentsu’s first global labs will be opening in London, Amsterdam, Warsaw, Mumbai, and Bengaluru, with further international labs planned for 2025. Sven Huberts will serve the dual role of president of global innovation and experience and president of Dentsu Lab, while Naoki Tanaka will lead Dentsu Lab Tokyo as chief creative officer.
Jean Lin, global president of global practices at dentsu, said, “The launch of Dentsu Lab continues a proud 120-year tradition of innovation sitting at the core of dentsu’s offering. We know from Dentsu Lab Tokyo how powerful the outcome for society and business can be when you bring the best creative technologists together to imagine and invent. To be making this possible on a global stage is an exciting moment for dentsu, clients, and society.”
Commenting on his appointment, Huberts shared, “I couldn’t be more excited to be partnering with Naoki and our Lab leaders to empower our growing global team of creators, partners, and institutions with the most powerful technology and tools in the world to create experiences that truly touch hearts, impact business, and, most importantly, move society forward.”
Tanaka added, “Since launching ten years ago, Dentsu Lab Tokyo has revolutionised the intersection of technology and creativity, solving societal challenges and creating visionary expressions that touch hearts and minds. Our talented international team of dreamers and innovators, equipped with cutting-edge technology, is poised to take this impact worldwide and accelerate our clients’ growth while making a profound impact on society.”
#marketing #globalexpansion #appointment
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