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Embrace your inner triangle! 🔺🎉 Doritos' latest campaign connects generations through the universal language of self-expression. 🧑👵 By integrating the brand perfectly into the story, they've encouraged us all to "be a triangle in a world of circles" in a clever reference to their visual brand cue. #DistinctiveBrandAssets #Advertising #Marketing

In a world of repetitive ads, Doritos dares to be different! 🔺 The brand is turning the snack game on its head by focusing on human self-expression, rather than the snack itself, and the result is a clever play on brand identity that delivers on entertainment value. 🎥✨ #DistinctiveBrandAssets #Advertising #Marketing

Doritos' new campaign is an entertaining play on brand identity with clever references to brand assets throughout. 🎥✨ It's a reminder that self-expression comes in all shapes and sizes and that age is just a number when it comes to unleashing your inner "triangle". 🔺🎉🧑👵 #DistinctiveBrandAssets #Advertising #Marketing

How to be a bold brand without the bullshit. Enjoyed chatting with Gareth Turner Pam Digva and Samantha Dolan yesterday MAD//FEST LONDON ICYMI we uncovered what it means to be a bold brand, to include… 1) Having a strong identity that stands for (or against) something beyond what you are selling 2) Interviewing your founders and team to uncover your core brand truth 3) Getting the fundamentals right first i.e. don’t splash cash on big outdoor campaigns without distribution 4) Being creatively led (not consumer led)  5) Humour can co-exist with serious or informative messaging Any examples of brands who have done bold well? I'll start with a couple The Gut Stuff Wildfarmed SMUG

What’s Brand Republic without its amazing bosses, right? So in celebration of our 9th year, get to know their stories in our latest blog!

Businesses can sometimes be the biggest barrier to their own success. ❌ We see this a lot in branding and design when they want to be creative but then play it safe. Why does this occur? 👉🏼 They’re afraid a risk will backfire 👉🏼 They don’t think creativity can exist in their industry 👉🏼 They don’t see the full potential of their own brand Putting limits on creativity can massively restrict the potential of a campaign. But when creativity is allowed to flow freely, the results can be fantastic. ➡️ A great example is Cadbury and their famous Gorilla advert. It’s a campaign that’s still recognisable 17 years later because it evoked emotion from viewers in a creative way. The focus on the music created a building sense of anticipation for viewers, giving the ‘glass half full’ idea more momentum than if we’d just seen someone sipping a glass of milk, instead 🥛 The advert won a film award and, more importantly, it increased global sales of Dairy Milk by 7%. So who’s to say there’s no value in being creative?

Hmm… Cinch has a memorable name. So, what can we learn from it? OK. So, don’t just think about how a name functions by itself. Think about how it works alongside other words too.  “Cinch” is versatile as both a verb and noun and combines nicely with other words. We can see this in how the motoring company has publicised the phrase “Cinch it” all over their comms. This tagline works great because it raises awareness of the brand in the form of a conversation. Can you think of any other brand names that function in the same way as Cinch? 

How do you become culturally relevant as a brand? To Labelmate Leila Fataar, its brands that stick with people (positively, mind you) even after the ads come to a close. With Label Sessions and Labelmates like Leila, we can point you in the right direction. Drop us a line all things branding and beyond.

The best way to finish your week is to relax with some light reading about the most famous fictional brands that captivated our hearts. Lots of pop culture references and a refreshing approach in our latest article written just for you. Enjoy! https://lnkd.in/dr7HpF-P #fridayfeeling #advertisingandmarketing

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