Demian Falestchi’s Post

🚀 Best Practices for Measuring Attribution in CTV Campaigns 🚀 As CTV continues to disrupt the advertising space, measuring success requires a multi-faceted approach. From view-through attribution to incrementally testing, and footfall tracking, it’s crucial to leverage these tools to connect your campaigns to tangible results. 🖥️ Key strategies include: 1. View-through attribution to track post-ad interactions. 2. Incrementally testing to measure lift in exposed vs. unexposed audiences. 3. IP-based tracking for cross-device measurement. 4. Footfall attribution to measure offline conversions. Learn more about optimizing CTV campaign attribution in this insightful read 📊 https://lnkd.in/gj_byEMQ #CTV #Marketing #AdTech #Attribution #OTT #ConnectedTV

It's prime time for a big reveal, and we’re about to flip the channel to a whole new venture! 📺 S4S Ventures is now a proud investor in tvScientific, the leading performance advertising platform for CTV. 📊 tvScientific gives brands the unique ability to buy CTV campaigns on a cost-per-outcome basis. 💰 This in turn enables them to buy media based on real outcomes and sales lift for the first time ever, going far beyond what they could achieve from simply reach and frequency or market mix models alone. 🔥   “Our investment in tvScientific shows just how much we believe performance-based CTV will continue to transform the TV advertising landscape, and bring new advertisers to the ecosystem,” said Sanja Partalo, Co-founder and Managing Partner at S4S Ventures. “Like Jason, we believe that Google and Meta's meteoric growth in advertising was fueled by their ability to offer a self-serve platform, with precision targeting and outcome-based measurement. tvScientific is on a mission to do the same thing for television and we are delighted to support this stellar team in achieving this goal.”   Learn more about tvScientific over at Ad Age👇🏽

PubMatic is focusing on CTV and SPO (Supply Path Optimization) to enhance ad efficiency and delivery. For CTV publishers, this means prioritizing transparent and efficient ad supply paths is crucial. Leveraging SPO can improve ad performance and monetization by reducing inefficiencies and ensuring ads reach the most relevant audiences. The growing emphasis on CTV reflects its importance in the advertising landscape, providing opportunities for publishers to optimize revenue streams and engage diverse audiences. so/o Meghan Jacobi, M.A., Matt Hanlon and Justine Akbari For more details, read the full article on AdExchanger: https://lnkd.in/diXuiqJ6 #CTV #AdTech #SPO #DigitalAdvertising #TVIQ #Innovation

🚀 Ready to boost your #CTV strategy? Learn 8 powerful ways to maximize your impact using #DV360, including tapping into premium Netflix deals, leveraging cross-device measurement, and more! Check out our latest blog from programmatic expert Brittany Medina. #CTVAdvertising #MediaStrategy #NetflixAdvertising #AdTech https://hubs.la/Q02Q0TLn0

Jon Walsh, #Xenoss Brand Ambassador and founder of JobsInAdtech.com and The Adtech Chat Community, connected with leading CTV experts at MAD//FEST LONDON to gather the freshest industry insights straight from the source. We’re thrilled to share these insights in our latest blog posts: 🔸 State of CTV market and emerging trends for 2024: https://lnkd.in/gjHgCG_S 🔸 Connected TV advertising landscape and regional insights for 2024: https://lnkd.in/e5WFMAG4 🔸 Breakdown of the top CTV advertising platforms and connected TV ad servers: https://lnkd.in/gbHXJMxV Today, we spotlight Paul Gubbins, Advisor at streamr.ai, and his expert take on how programmatic advertising powers the growth of addressable TV: "There are two significant ways in which programmatic advertising fosters the growth of addressable TV advertising. The first is through private marketplace deals, which allow brands familiar with traditional linear TV to test streaming platforms while maintaining the controls they're accustomed to. This includes managing campaign delivery, ad break relevance, and frequency. Secondly, guaranteed deals help these traditional linear TV advertisers transition to addressable channels. The open marketplace in CTV democratizes access to the largest screen in the home, opening opportunities for digital, direct-to-consumer, and social advertisers previously absent from CTV. They can now enter the TV space with minimal budgets, utilizing demand-side platforms to optimize across various AVOD and FAST services. Programmatic advertising has significantly accelerated the growth of sports streaming by enabling publishers and TV manufacturers to target a broader advertiser base, including those skilled in data-driven and programmatic media buying. In summary, programmatic technology is vital in expanding TV advertising to include more diverse ad budgets." Curious to learn more? Get the scoop from CTV pros in our latest blog posts! Links in the comments! 👇 #CTV #AVOD #FAST #Streaming #AdTech #Programmatic #MarTech #Publishers #ads #fastchannels #adspend #CTVAdTrends #CTVStatistics #streamingtv #ctvadvertising #streaming #connectedtv

📺 Roku’s Latest Ad-Tech Innovation: Changing the Game for Pause Ads ⏸️ Roku is making waves again with its upcoming patent for HDMI Customized Ad Insertion—a tech innovation that can sense when viewers pause content on a media device and display targeted ads based on the paused media. With the rise of Connected TV (CTV), this could change how brands interact with viewers during key moments of attention. 📊 🚀 As CTV ad strategies evolve, companies like Amazon, HBO Max, Hulu, and Netflix have already embraced pause ads, and now Roku could soon take this technology to the next level by customizing ads based on the paused content’s context. For publishers, this is a game-changing opportunity! Adbumps is at the forefront of helping publishers optimize their revenue through programmatic advertising in the CTV space, capitalizing on emerging trends like Roku’s latest development. Let Adbumps help you take advantage of the innovative possibilities in CTV and maximize your ad revenue. Don’t miss out! 🎯 📲 Ready to explore? Let’s talk about your programmatic strategy today! Source: Marketing Brew #DataDriven #AdTech #RevenueOptimization #Programmatic #Advertising #Publishers #DigitalMarketing

Whether you're building or buying a CTV ad server, it pays to know the market landscape. To help you stay ahead, here’s a quick overview of some of the leading CTV ad serving platforms and their standout features: 👉 FreeWheel: From dynamic scaling for live broadcasts to integrating cookie-free data with Lotame, FreeWheel stands out with robust programmatic capabilities. 👉 Google Ad Manager: Featuring simplified DAI Pod Serving and innovative API tools, Google Ad Manager ensures a smooth ad experience for live events and reduces missed impressions. 👉 Magnite: With cross-environment ad-serving and features like SpringServe Tiles for creative customization, Magnite excels in scalable and targeted ad delivery. 👉 Equativ: A vertically integrated ad server that’s versatile, Equativ offers HbbTV TA for targeted advertising and expanded inventory options via the Sharethrough merger. 👉 Publica: Known for its A/B testing and inventory split capabilities, Publica enhances yield optimization with real-time image recognition through Elea.ai. 👉 AdButler: From DOOH to video ads, AdButler is an all-in-one ad server that offers customizable solutions, ensuring faster serving times and maximizing CPMs. 👉 AdKernel: With native VAST/VPAID integrations and multi-factorial DSP/SSP optimization, AdKernel provides precise conversion tracking and smarter traffic routing. 👉 Nexxen: Offering Nielsen’s TV Fusion panel mapping and white-label DSP options, Nexxen focuses on precise measurement and unified optimization tools. Dive deeper into these platforms, their unique features, and what’s driving the growth in the CTV AdTech space today. Check out the full breakdown: https://lnkd.in/gpCxGc4N #CTV #AVOD #FAST #Streaming #AdTech #Programmatic #MarTech #Publishers #ads #fastchannels #adspend #CTVAdTrends #CTVStatistics #streamingtv #ctvadvertising #streaming #connectedtv #Xenoss

A big thank you 👏 to everyone who joined us at Advertising Week NY 2024! Covering hot topics like programmatic tech, CTV and leadership, industry experts in marketing, media and technology explored the innovations and trends shaping our industry. Whether it was Joe Melaragno highlighting real-time, automated solutions for effective, targeted advertising; or Courtney Howell and Justin Evans diving into the future of FAST, CTV and AI; or Michael Scott explaining data layers in streaming TV — the future of digital advertising is here. Learn more: https://lnkd.in/d5nTttkt #ProgrammaticTech #CTV #AIInnovation #SamsungAds #DigitalTransformation

As a trader your preferred CTV SSP partner should provide you with: - Direct only and clear supply paths to premium inventory/content at scale - 100% established take rate and floor pricing transparency - Customizable curation of Audience & Content capabilities powered by a scalable device graph & content identifiers - Access to differentiated & exclusive supply - for Direct to Pub Deals, publishers should have your SSP partner on the tip of their tongue during the setup phase. Usually this is based on SSP driving unparalleled volume, higher CPM & tech solutions towards Publisher. Anything I'm missing? #programmatic #SSP #CTV

As the media landscape evolves, Connected TV (CTV) is becoming increasingly important for brands and advertisers. In the US alone, the #CTV market is expected to reach $30.10 billion by 2024, with leading platforms like Hulu, YouTube, and Amazon driving ad revenues. Traditional TV viewership is declining, making CTV a rising star, especially among Gen Z audiences. With Over-The-Top (#OTT) video and free ad-supported platforms like #Freevee and Shahid gaining popularity, CTV presents exciting opportunities for marketers to engage with their target audiences more effectively. In the MENA region, understanding CTV's changing landscape is vital. While the US leads in CTV ad spend, #Shahid is driving the growth in our region. Staying informed about CTV trends enables MENA marketers to harness this platform for increased brand awareness and engagement in a rapidly evolving digital world. Embracing CTV also means facing challenges and opportunities in ad measurement and performance tracking. With the rise of programmatic ad spend, marketers can utilize data-driven insights for more effective campaigns and better ROI. #MarketingTrends #DigitalAdvertising #MENAMarketing #ctvadvertising https://lnkd.in/dRkSMBcy