DI East Africa’s Post

𝗙𝗿𝗼𝗺 ad hoc 𝗖𝗦𝗥 𝘁𝗼 integrated 𝗘𝗦𝗚 There has been a gradual but drastic shift from the usual #CSR and citizenship to a more deliberate 𝗘𝗦𝗚 𝗶𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗶𝗼𝗻 among Kenyan companies over the past few years. While compliance remains important, it now plays a smaller role in the broader business case for sustainability as businesses adopt ESG as a framework for long-term decision-making and sustainable growth. ESG has emerged as a top priority for businesses of all sizes, highlighting an increased emphasis on adopting and transparently reporting sustainable practices across their operations. This aligns with the findings of Danish Industry’s 2024 global ESG study, which revealed that 𝟳𝟭% of EA respondents view ESG as a top priority for the coming years, driven by emerging ESG regulations and growing investor demands. We engaged CPA Maroa Ibrahim Jackson CPA(K),CISA,CISI,MBA,CCA,CBA (F-GAFM),ACCA,ICRM of SASINI PLC, a member of Kenya Association of Manufacturers and a prominent player in the agricultural sector, to discuss their ESG practices. It’s commitment to sustainability has enhanced its brand value and market penetration, particularly in coffee and tea, achieving record performance despite market challenges. The company champions gender inclusivity with over 40% of senior leadership roles held by women and contributes significantly to Kenya’s economy, paying over Kshs. 𝟯𝟳𝟬 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 in taxes. Environmental Sustainability initiatives include a 1.5MW energy station saving 𝟮𝟱-𝟯𝟬% on power, transitioning tea factories to solar energy, and maintaining over 𝟭.𝟱 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 trees across its estates to support biodiversity. According to Joyce Njogu, MCIM, MBA - the Kenya Association of Manufacturers champions ESG practices among its members through various initiatives, fostering stronger market positions, attracting local and international customers, boosting revenues, and enhancing brand value. #ESG #Sustainability #ResponsibleBusinessPractises Enock Nyachae Klaus Lehn Christensen

Lawrence Njenga, HSC

Head of Corporate, Marketing & Membership | Public Relations| Executive Leader | Head of State Commendation (HSC) | Thought Leader | Crisis Management |Fundraiser | Policy Advocacy | Sustainability

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