Directive’s Post

Thrilled to announce the launch of the SugarCRM and Mediafly partnership! Sugar will resell the Mediafly for Sugar solution. With Mediafly for Sugar, customer-facing teams now have the power to deliver personalized, engaging, and interactive buying experiences, leading to greater sales success. In today’s B2B sales landscape, buyers are more informed than ever before. They expect tailored information at their fingertips, and with this partnership, we’re meeting those needs head-on. Mediafly for Sugar provides sales reps with the tools to prepare and discover content, share it with customers, and better understand how customers engage with the information. The solution enables organizations to manage sales content at scale – consumable through any device, via online and offline channels and supporting all content formats – and syncs content and engagement analytics directly to SugarCRM. Join Tony Kavadas and Clint Oram for a webinar on April 4th to learn more about how this collaboration is revolutionizing sales effectiveness! Register here: https://lnkd.in/gWAu9a89 #SugarCRM #Mediafly #SalesEnablement

 🎉 I'm excited to share the launch of the Demandbase x Sendoso Playbook! 🙌 By integrating Sendoso with Demandbase, you can automate personalized sends based on your prospects' engagement—ensuring the right gift reaches the right person at the perfect time. 🎁 With this playbook, you can: 👉 Align your direct mail campaigns with your digital marketing strategy for a seamless online and offline experience. 👉 Use Demandbase Journey Stages to set trigger criteria, enabling more strategic sends based on an account's position in the customer journey. 👉 Reengage crucial opportunities by sending a gift when someone meets specific, pre-established criteria. Ready to learn more? Check out the playbook today: bit.ly/3RrIoOe

To say that I am excited about our partnership with Mediafly, would be an understatement! Providing educational content quickly and tailored to your customers needs is so powerful when building new #relationships. With Mediafly for Sugar, customer-facing teams now have the power to deliver personalised, engaging, and interactive buying experiences, leading to greater sales success. Now, sellers will no longer need to search through folders and folders in SharePoint, looking for the latest version of that PDF, presentation or video. As a seller, I’ve been there, and I’m sure you have too. The platform allows you to quickly surface the right material directly within your SugarCRM, alongside your customer and quote information. Material thats curated, configurable, and presented beautifully to your customer, all in a digital interface that’s modern and sleek. Your customers will wonder how you got it so right, so fast. Presenting your products and services, in a professional, engaging manner. If you’re interested in a demo, inbox me - and be sure to attend our webinar below! A big thank you to Clint Oram and Tony Kavadas. #crm #sugarcrm #sales #cx #salesenablement

As a B2B marketer, do you ever feel like you're stuck in a numbers game and miss out on the pull-at-your-heart-strings campaigns B2C marketers get to launch? 😩 Fear not! In the latest episode of SaaS Half Full, Naomi Soman, an English major turned SaaS marketing consultant, spills the tea on how B2B marketers can get the best of both worlds in their ad copy and creative. Discover which B2C tactics can supercharge your campaigns and which ones to avoid at all costs. Plus, learn how to measure the impact of your B2C-inspired ad and creative efforts! Check out the comments for the episode link 🔗

Why register to this new WeRXshop "Keys to B2B Website Success"? Well, because you'll learn all of the following (and more!): 👉 Discover the core principles of B2B website success in today's competitive landscape 👉 Navigate the customer journey with the help of industry-proven tools and extensions 👉 Master the art of crafting landing pages, contact forms, and other key elements that drive conversions 👉 Learn a powerful method for visual storytelling that resonates with your target audience 👉 Get your hands on 3 practical planners and templates to build a content strategy that attracts and engages leads Register now, it's FREE 👉 https://hubs.li/Q02jVVZg0 #BusinessStrategy #GrowthStrategy #MarketingStrategy

More Subscribers = More Revenue Lead capture forms (pop-ups) set the first impression of your brand for visitors. It’s crucial to optimize your pop-up to grab visitors’ contact details, enabling your brand to send emails that convert more customers and drive repeat purchases. Let’s compare two different pop-ups Pop-Up A: Provides all the information potential subscribers need but fails to grab their attention. Pop-Up B: Instantly captures attention with a catchy slogan, clear CTA, and a contrasting CTA button color. By simply optimizing your lead capture form, your brand will grow bigger and faster.

Things that can make all the difference in B2B advertising: • Optimized elements • Avoiding repetition • Tailoring ads to the medium The reason? Everyone is busy, and no one wants to waste time. 😅 So by understanding how people use the platform you're advertising on, you can maximize your ad experience. And use all the elements in a meaningful way. In the video below, you can check some winning ad examples. (𝘢𝘯𝘥 𝘮𝘰𝘴𝘵 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵𝘭𝘺, 𝘸𝘩𝘺 𝘵𝘩𝘦𝘺'𝘳𝘦 𝘸𝘪𝘯𝘯𝘪𝘯𝘨 𝘢𝘥𝘴) Want to level up your ad skills and create high-converting ads? Go to 𝗮𝗱𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻[𝗱𝗼𝘁]𝗰𝗼𝗺/𝗰𝗼𝘂𝗿𝘀𝗲𝘀 and sign up for the 𝗕𝟮𝗕 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗙𝗼𝘂𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 course. 🚀

Struggling with low conversion rates and disappointing marketing ROI? You're not alone. Ineffective messaging is a common culprit. That's why we're excited to kick off a 7-part video series dedicated to crafting a winning B2B messaging strategy. In this first episode, we'll dive into the crucial task of building a steering committee. This expert team will guide the development of a strategy that grabs your audience's attention, resonates with their needs and pain points, and sparks genuine interest in your offerings. SO, get ready to unlock powerful messaging that drives results! AND don't forget to subscribe to our YouTube channel to start receiving the tools and techniques for driving ARR growth – https://lnkd.in/eVaDgwxB

Why register to this new WeRXshop "Keys to B2B Website Success"? Well, because you'll learn all of the following (and more!): 👉 Discover the core principles of B2B website success in today's competitive landscape 👉 Navigate the customer journey with the help of industry-proven tools and extensions 👉 Master the art of crafting landing pages, contact forms, and other key elements that drive conversions 👉 Learn a powerful method for visual storytelling that resonates with your target audience 👉 Get your hands on 3 practical planners and templates to build a content strategy that attracts and engages leads Register now, it's FREE 👉 https://hubs.li/Q02jV-hr0 #BusinessStrategy #GrowthStrategy #MarketingStrategy

It's no secret: B2B buyers are taking control. 🚀 In 2024, they're dictating the terms of engagement. Are your marketing strategies keeping up? In B2B marketing, your content strategy is your business strategy. 💼 The crucial first step is understanding how your buyers think, communicate, and act before making a purchase. Buyer attitudes have evolved, leaving marketers playing catch-up. At Scribewise, we recognized this gap, and that’s why we set out to create this benchmark study, The State of B2B Buyer Preferences in 2024: The Great Content Marketing Disconnect. Explore actionable insights and learn how to create content that builds trust and has the power to make people buy in our full report. 📊 [Link in the Comments Below]