DIVISION’s Post

How do you make a film that doesn’t feel like a film? Simple, you don’t treat it like one. From the start, we wanted this to feel more like a futuristic product launch than a traditional film. So, we set ourselves a challenge. We found the biggest studio in Naigaon—one that could house a massive 60x35 LED screen. Then came the details: raising the screen to the perfect height, fine-tuning the colors on display, and syncing every frame with the dialogue, all to ensure the screen didn’t just sit there but became a character. And then came the real challenges. The LED screen gave up on us the night before the shoot. When it was finally fixed, the content started running into compatibility issues with the screen. A four-hour delay later, we pulled through. Hope you love the campaign as much as we enjoyed making it! Latest from AutumnGrey (Autumn Worldwide), brilliantly led by Jane Sequeira Special thanks to our client as always for pushing us to do great work! Sukhmeet Kaur Sehgal Abraham Chacko Anoop Manohar avaneesh raghavesh CK sir, Ganesh Jadhav, Jane Sequeira, Jasleen Sran, K. Sneharani Patra, Mithun Cotha, Nagesh sir, Nandan Lad, Nishanth Sethi, Nishanth Ananthram, Piyush Kumar, Raahi Gangapure, Ravi Sir, Rohan Khude, Sagar Pawar, Santhosh Murugan, Aditya Ghosh, Vikrant Singh --- Client - Axis Bank  Agency - Autumn Grey  Director: Atul Pathak  Producer: Sumit Jha  DOP: R.Dee  2nd DOP : Subhash Parekh  Editor: Soumyadeep Ghosh  Online Artist: Ganesh Jadhav  Music: Nakul Abhyankar Music Production and Sound Engineer: Ashwin Praba DA: Jane Sequeira Associate Director: Sumit Jha  Script Supervisor: Kanika Parikh  Colourist: Prithvi Buddhavarapu (Bridgepost Works) Production design- Madhuresh Dixit and Nisha Kanwar Art director- Sandesh Singh Assistant art director- Krishnamohan Ramdas Singh Costume Stylist: Kashish Mulchandani  Line Producer: Radhe Singh Production Head: Vinit Thakur  Production Assistant: Priyanka Rajadiko  Cast - Rijul Ray  First AC: Jagdish Chavan  Second AC: Vikas  1st Focus Puller: Alok  2nd Focus Puller: Ajay Jimmy Jib: Sanjay Pali  LED Coordinator: Harshit  Makeup: Raunak Choudhary

Our latest proudly! This one’s super close to my heart! We took on the challenge of bringing two brands together in one campaign and introduced something completely new to the market—a concept where each brand has its own song, but when played together, they sync perfectly to create an incredible mashup. Honestly, it’s all about the power of one!" Awkward Ads #Advertising #MountainDew #Doritos #Iraq

Stuck in the desert? Luckily, you have got a Sprite and a good story to listen to! #GoodAdsMatter   Known for its memorable taglines and catchy phrases, Sprite has always had a knack for blending humour into their campaigns, and this one is no different. Savouring the summer heat, “Gyaan Gul, Refreshment Full” takes us through the quirky story of a guy who, instead of simply enjoying a cold Sprite, decides to build an entire Sprite business! Well, that is a story we can listen to while having one… it’s important to focus on what truly matters in the moment, isn’t it? With compelling acting and captivating cinematography, the ad stylistically captures the warm, parched hues of summer—building up to that unbeatable feeling of relief and freshness when you pop open a Sprite. 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗼𝗳 𝟳𝟬𝟬𝗸+ 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴/𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗲𝗻𝘁𝗵𝘂𝘀𝗶𝗮𝘀𝘁𝘀 𝗮𝗻𝗱 𝗹𝗲𝗮𝗿𝗻 𝗵𝗼𝘄 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗮𝗱 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀 𝗮𝗿𝗲 𝗰𝗿𝗮𝗳𝘁𝗲𝗱! 𝗦𝗶𝗴𝗻 𝘂𝗽 𝘁𝗼 𝗼𝘂𝗿 𝟭𝟬𝟬% 𝗳𝗿𝗲𝗲, 𝗵𝗮𝗻𝗱𝗰𝗿𝗮𝗳𝘁𝗲𝗱 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿 𝗵𝗲𝗿𝗲 - https://lnkd.in/dg3JEGpK Country: India Year: 2018 Brand: Sprite Agency: Ogilvy Creative Team: Sonal Dabral, Ajay Gahlaut, Krishnamani & Shailendra Mahajan Servicing Team: Kapil Arora, Amarinder Butalia, Pranab kumar & Sheena Rustagi Production Company: Corcoise Films Director: Prasoon Pandey Executive Producer: Cyrus Pagdiwala Director of Photography: Kartik vijay Production Designer: Aditya Kanwar 1st AD: Neha K Kaul Line Producer (Mumbai): geeta laxman Offline Editor: Davinder Konsal Colourist: Nicola Gasparri Music Composer: Dhruv Ghanekar DA: Ambiecka Pandit 2nd AD: Arunita Sircar Costume Stylist: Varsha Chandanani & Shilpa Makhija Makeup & Hair: Sara Capela Line Producer (Jaipur): Bhawani Singh Rathore Production Team (Jaipur): Anurag Biwal Production Team (Mumbai): Sushaant Raja & Anamika Jayendran 1st AC: RamaKrishna Focus Puller: Akbar Gaffer: Ravinder Key Grip: Rudraveer Singh Location Sound: Gaurav Gill Runner (Mumbai): Dinesh Mishra, Girish Arangali & Nazir Casting: Bhavna and Sumit Attri Post Supervisor: Ankur Bharat Patel Online Editor: Tejas Acharekar Sound Engineer: joseph george 𝗛𝗮𝗻𝗱-𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 Good Ads Matter, 𝗮𝗻 𝗶𝗻𝗶𝘁𝗶𝗮𝘁𝗶𝘃𝗲 𝗯𝘆 Purpose Studios. 𝗙𝗼𝗹𝗹𝗼𝘄 𝘂𝘀 𝗳𝗼𝗿 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! –––––––––––––––––––––––––––––––––––––––––––––––––– Good Ads Matter 𝗶𝘀 𝗮𝗻 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝟭% 𝗰𝗹𝘂𝗯 𝗼𝗳 𝗮𝗹𝗹 𝘁𝗵𝗶𝗻𝗴𝘀 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝗴𝗹𝗼𝗯𝗲 𝘄𝗵𝗲𝗿𝗲 𝘄𝗲 𝗰𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗲 𝗚𝗼𝗼𝗱 𝗔𝗱𝘀 𝗮𝗻𝗱 𝗔𝗱 𝗠𝗮𝗸𝗲𝗿𝘀 𝗮𝗹𝗶𝗸𝗲! 𝗩𝗶𝘀𝗶𝘁 𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗵𝗲𝗿𝗲 - https://lnkd.in/dtrkzyaa #Innovation #Creativity #DigitalMarketing #Marketing #Advertising #Branding #PurposeStudios #PursuePurpose

Here's the rundown: ✅ Jym Benzing needed on-brand talent for a cosmetic brand's online series. ✅ He turned to Backstage to find the right hires on a tight timeline. ✅ The client was thrilled with the professionalism and expertise of the talent from Backstage. Read more about how the veteran producer and casting director used Backstage to cast experienced actors for a cosmetic client’s online makeup tutorial video series: https://bit.ly/4gxt7pL #Backstage #Strategy #Content #ContentStrategy #ContentCreation #Brand #Branding #BrandStrategy #BrandContent #Deadlines #Expertise

For the love of cinema... in short format.

My Biggest Cheat as a Director I've been working as a director for more years than I can remember. Over the years, I've picked up a few tricks. But about six years ago, I discovered a game-changing cheat that has completely transformed how I work. The cheat? I ALWAYS test film and test edit the film during pre-production. Here's how it works: I've turned the location recce day into a creative reccel day at the approved locations (I get the locations approved based on location reece pictures) On this day, I test shoot the film with the Director of Photography (DOP) at the approved locations using the DOP's iPhone. The team or stand-ins act as our cast. We experiment with different framings, actions, and timings for each scene, then airdrop the videos to the editor, who is present on location and edit on her/his laptop. By the end of the day, we have a rough test film ready. The benefits? Creative Freedom: The test film gives me, the DOP, and the editor a calm, relaxed environment to explore how we want to shoot the film without the stress of a big team waiting or the sun setting. I get great input from both the DOP and the editor.  Iterative Improvement: I can review the test film multiple times to decide on changes, additions, and improvements. The test film makes it possible for me to be creative at the test shoot, after the test shoot when watching it, and at the shoot.  Detailed Brief: The test film serves as a comprehensive brief for everyone involved, including set designers, providing clear insights into what needs to be prepared. The first AD gets a better understanding of the scope and can make a better plan etc etc etc.  Cast Preparation: Sharing the test film with the cast helps them understand the scenes, making them more comfortable and relaxed. Client and Agency Insight: Showing the test film to the agency and client before the actual shoot gives them a clear preview of my plan. This helps them understand my vision, making them more comfortable and saving valuable time on set. It also clarifies why we need only a specific part of a shot, avoiding unnecessary takes. Efficient Shot Planning: The test shoot gives me valuable insight into the shots I actually need. This allows me to cut around 25% of the planned shots and focus on what’s essential. There are more benefits but don’t have time to write them all. Im a very busy important person and dont have time for LinkedIn. The test shoot makes the actual shoot highly planned and structured. I know what I'm doing. The team knows what they are doing. The agency and client know what we are doing. Being so planned and structured also gives us room to be creative and capture extra shots and reactions during the shoot. There you have it. Don't tell anyone. Bellow you can see our test shoot for the latest Lunchables commercial and the end film afterwards. Enjoy!

“Excesses make us spiral into a path of unconsciousness, leaving us blind to the consequences.” In an era where drought is a hard reality and spreading globally, Excesos emerges as a collaborative project promoted by PUERCO Production Company aimed at raising awareness about responsible domestic water use. Thanks to all the amazing professionals that were a part of this: Creative Idea & Script - Ian Bulgach, Juan Pablo Coral & Agustina Spini Director - Nacho Echeberria DOP - Alex Pizzigallo Executive Producers - Agustina Spini & Ian Bulgach Producer - Juan Pablo Coral First AC & Focus Puller - Andrés Martinez-Vargas Second AC - Paula Botella Video Assistant - Miguel Carnerero Gaffer - Jan Haase Best Boy - Román Joven Electric 1 - David Valldosera Electric 2 - Endika Gabilondo Art Direction Studio - I’m Blue I’m Pink Art Director - Teófila González Art Director - Pedro González Art Director - Gabriela Eunice G. Hair & Make Up - Brenda Sarkissian Cast - Chris Blane Cast - Daniel Boudzali Editors - Nacho Echeberria & Omar Pérez Rosales Music Composer - Alan Senderowitsch Sound Design - Lucho Marino Recorded and mixed at Cromo Música Color - Emilio Sacco Copy - Miquel Cerdà Titles - Keki Keselman

Is it just me who's watched the PEACHY DEN x Olivia Neil campaign video 100 times?! The Devil Wears Prada opening scene reference, the caption, and the creator - it is iconic! This is the perfect example of where to use a creator in a campaign, it made the video more iconic, and it maximised reach and engagement with a lot of the comment section being fans of Olivia. There is often the decision now for brands of whether to use creators or models in their campaigns, there is a place for both and this video would have still been amazing with a model, but there are some moments where a creator just makes complete sense and this was one of them. #influencercampaign #brandcampaign #influencermarketing

Quick reminder: body positivity is about embracing ourselves – every shape, every size – just as we are. Watch our latest campaign for Rossmann, celebrating the beauty of self-acceptance and featuring the talented Sara James.

Microsoft should have underwritten the series Silicon Valley, NVIDIA could have created something like Severance. Brands take note that the film Emilia Pérez was produced by @Saint Laurent Productions, a division of @YSL, the luxury powerhouse. Brands like Marriott International understood this when I was there and we were able to get brand films produced that proved invaluable to brand affinity, but a bit harder when I went to IBM–though we did it. Spend $20mm on a SuperBowl moment or spend $20mm on a film (Emilia Perez cost $21mm) that will pay for itself and more in media coverage. Great insights Michael Wiese. Read more about Watchable Brands here: https://lnkd.in/ezidAtAh #brandedentertainment #watchablebrands