Thank you The Clios for recognizing our partnership with Ananas Anam Ltd! We are grateful for partnerships like these that help us reduce waste in a beautiful, wearable way.
Learn more about our latest partnership news here:
Congratulations to 2024 #ClioHealth Grand winner in Consumer Brand Health Initiative: Creative Business Transformation: “Piñatex” by L&C New York for Ananas Anam Ltd + Dole Sunshine Company! 🏆
A strategic partnership with Ananas Anam not only helped Dole get rid of pineapple leaves, but also revolutionized the fashion, the automotive, furniture industries with the production of Piñatex, a textile now being used by 1000 brands worldwide.
Preserve Brands has recently launched its newest venture, Idealitee, a packaging brand designed to revolutionize the packaging industry.
Crafted from 100% sustainable paper, Idealitee incorporates t-shirt remnants from the apparel industry in India. Idealitee aims to provide exceptional customer experience while meeting the growing demands for biodegradable packaging.
Susan Hickey, Founder & CEO at Preserve Brands, notes that: "For over two decades, Preserve Brands has been at the forefront of sustainable innovation, developing bespoke retail and specialty paper products that redefine luxury. Idealitee™ represents our dedication to pushing the boundaries of eco-conscious luxury packaging, providing premiere brands with a unique opportunity to elevate their image while championing environmental responsibility."
Source: https://buff.ly/3wQJzj2#sustainable#sustainablepackaging#introduction#brandingagency#beautyagency#wellnessagency#agency#packagingdesign#femaleempowerment#smallbusiness#market#marketing#beautybrands#packaging#branding#alluringmediaco#beauty#lifestyle#wellness
🌿 Kicking Off 2024 Daily Consumer Trends Series: Focus on Sustainability 🌍
Today marks the beginning of my exciting series on 2024 Daily Consumer Trends, and we're starting with a topic that's close to our hearts: Sustainability. The shift towards eco-friendly and sustainable products is not just a trend; it's a consumer revolution.
📈 Why This Matters for EVERY Business: Consumer expectations, brand reputation and trust, innovation and competitiveness, regulatory compliance, market expansion opportunities, corporate responsibility and Ethics, and mainly building a legacy.
🌟 Companies Excelling in Sustainability
Patagonia: Not just a fashion brand, but a leader in ethical practices and sustainability.
Tesla: At the forefront of the electric vehicle revolution, pushing the boundaries of sustainable transportation.
IKEA: Transforming the furniture industry with their commitment to climate positivity.
Beyond Meat: Innovating in the food industry with plant-based alternatives that are kinder to the planet.
Lush Fresh Handmade Cosmetics North America: Redefining beauty with their handmade, cruelty-free, and minimally packaged products.
Seventh Generation: A pioneer in eco-friendly cleaning products, focusing on sustainability from ingredients to packaging.
Allbirds: Blending style and sustainability, their footwear is a testament to eco-friendly innovation.
These companies are not just responding to a trend; they are setting the standard for what it means to be a sustainable business in 2024.
#SustainabilityTrends2024#EcoFriendlyBusiness#GreenInnovation#DailyConsumerTrends
Packaging isn't just a container; it's the first touchpoint between your brand and your customers.
In the competitive world of cosmetics and personal care, packaging plays a pivotal role in product success. It's not just about functionality; it's about captivating consumers and driving purchasing decisions.
Did you know, the personal care and beauty industry produces more than 120 billion units of packaging every year globally—most of which are not truly recyclable. That's why it's crucial to look into more sustainable options.
If you're currently looking into eco-friendly alternatives for your brand packaging, please get in touch and I'd be happy to discuss your options.
#beauty#fashion#industry#brand#packaging#sustainability#maxipos#bespoke#merchandise#premium#luxury
Innovation in the beverage world! 🍻🧊
We couldn't help but be intrigued by Tiger Beer's latest endeavour – a puffer jacket designed to keep you cool in the heat.
It's a testament to the ever-evolving landscape of brand experiences and a reminder that thinking outside the box can lead to exciting, unexpected places for your brand.
What are your thoughts - bizarre fashion statement or brilliant marketing move?
#brandstrategy#creativemarketing#beverageindustry
The apparel industry is evolving rapidly, with global shifts and consumer demands shaping production and supply.
In immago’s latest post in their series on the apparel industry, they explore the state of production and supply in today’s world. From emerging manufacturing powerhouses to sustainable and ethical practices, learn how the industry is diversifying and changing in response to global shifts and consumer demands.
immago has been helping clients navigate these changes for over five decades with a unique hands-on approach. Whether it’s sustainability advice, international trade help or supply chain issues, they are here to support you.
If you work in apparel and ship internationally, contact immago today!
Read their latest blog post here:
https://lnkd.in/gX84UE_E#ApparelIndustry#GlobalShifts#Sustainability#SupplyChain#Adaptability#immago
A door is closing on one of the favorite brands of mine. Apart from the beautiful apparel pieces, Mara Hoffman’s commitment to sustainability always aligned with my values. I met Mara back in February, at one of the FASHINNOVATION events in New York, making it now even more personal. Nothing would signal this back then. Aren't we good in making stoic faces, or rather we are good on fighting till the last drop in us?
Why Mara Hoffman and many others standard-setting brands
of sustainable fashion began to shut their doors over the past year or so? As I dived deeper into this, the cause of demise became apparent - reliance on wholesale mainly for distribution and high cost inefficient business practices. With this in mind, the consumer’s opinions and habits fall right into the right places.
Whether it be maintaining a brand's image and creating new designs, the emphasis should be on if it will be well received by the public opinion and obviously the ultimate goal of a consumer purchase. This is why direct-to-consumer production is so important now. The demise of wholesale is upon us - and switching gears towards this more connection with the consumer approach will allow companies to assess their performances with the actual public. Gone are the days where companies can profit by dumping their stock into a wholesale distributor and letting the rest unravel. A hands-on approach through direct monitoring of the demand for products by consumers will lead to less overflow inventory, a greater understanding of well-received designs, and a closer brand-consumer relationship.
#sustainablefashion#marahoffman#d2cproduction#demandaggregation#demanddrivensupply#sangrove
Well done Dole Sunshine Company love seeing this commitment