Dscout’s Post

Create new market spaces to make competition irrelevant. We love Alen Faljic’s post on the Blue Ocean Strategy, and his link to his article on running a design strategy sprint. The sprint includes two phases: business empathy (researching competitors, value chains, and cost drivers) and strategy design (creating and testing strategic choices). His article offers detailed steps for a week-long sprint, aiming to make strategic design accessible and collaborative. Here’s his link to the post and article: https://lnkd.in/gCGq8EHN Alen provides templates incorporating the Blue Ocean strategy canvas (developed by W. Chan Kim and @Renée Mauborgne). This canvas focuses on creating new market spaces, or "blue oceans," and emphasizes innovation to unlock new demand and make competition irrelevant by offering unique value. The Southwest Airlines chart example is excellent for visualizing industry factors and spotting differentiation opportunities. It aims to pursue uniqueness and low costs, creating new, uncontested market spaces for high growth and profitability. Helio can help you create differentiation by giving user insights to find and test new market ideas, helping companies innovate and stand out. #uxresearch #productdiscovery #marketresearch #productdesign

How can a UX leader have an impact on the direction of AI-powered product design in their companies when data science is not their core competency? I posted a 15 min highlight video of Kathryn Campbell today in the "Cre8: AI + UX" LinkedIn group (https://lnkd.in/esHufWd) walking the STRAT USA audience through several tips for bringing your strengths to the table to be a formative and generative influence on AI product design strategy. The title of her presentation was: "How UX Should Evolve to Responsibly Leverage AI." Kathryn has more than 15 years experience in UX research and digital strategy roles. She is currently Director of User Research at Warner Music Group. Before that, Kathryn led Integrity Research for Instagram, where she was responsible for user safety and the integrity of the AI and machine learning algorithms guiding feed ranking, search and recommendations. Kathryn is the kind of leader that I point to when I'm mentoring our team members on their respective design leadership paths. Kathryn will be returning to the STRAT stage (https://bit.ly/363Kg6F) in beautiful Boulder CO, September 9 - 11, 2024. Whether you're already attempting to integrate AI into your strategic design portfolio, or planning for the future, STRAT conferences are curated to give you practical ideas for future-proofing your career and team, while keeping your users at the center of the AI product design process. #ai #productdesign #leadership #conference

It's useful that we CX people get out of our own echo chamber. One outside-in view is that CX is aspiration while UX is perspiration. In fact, CX is sometimes seen as getting in the way.... Find out why in this thought provoking interview with Paolo Barbesino, PhD, a digital and UX senior executive. #SuiteSuccess

What to do with all the research everyone is talking about? Step by step! 1. Listening to your Organization: Creating structure means listening to the needs of our organization and gradually building processes. 👇 2. Start with the first simple goal: just talk - with teams and their experiences and requirements for research. Simple first steps can usually be designed together. 🤝 3. Use existing processes and meetings to get research where it belongs - directly to the product team and decision-makers. This is exactly what we do for these people. 🤘 With a clear structure, User Research processes can be efficient and gamechanging. Learn how the right structuring helps you find your way and make data-driven decisions. #UXProcesses #Organisation

In Tom Chapman’s article, 'How Analogous Inspiration Can Solve Your Strategic Deadlock,' Alya Hazell, Research and Insight Lead at Designit, explores the concept of 'Analogous Inspiration.' Her words are a call to stakeholders during our current challenging economic times. Hazell insists “there is much value to be had in exploring the road less traveled and suggests the application of 'analogous inspiration,' an approach enabling businesses to flip tactics from diverse fields, reimagine strategies, and create innovative solutions.” This article reminded me of an inspiring and story-rich book I was recently reading called 'Range: Why Generalists Triumph in a Specialized World' by David Epstein. In essence, 'Range' encourages readers to embrace a more holistic approach to learning and development, suggesting that a broader range of experiences can lead to greater success and fulfillment in a world that often rewards specialization. A call for UX Designers: Embrace out of the box curiosity, draw inspiration from various domains for enhanced creativity and problem-solving. By fostering a mindset that values cross-disciplinary insights, we empower ourselves to create more innovative, and user-centric win-win solutions. Enjoy Chapman's well-written article and insightful, inspiring words from Hazell! #userexperience #userexperiencedesign

I just completed the IDEO U Human-Centered Systems Thinking course, and wow, what a ride! 🚀 This course was all about diving deep into the essence of #systemsthinking - a powerful way to solve complex problems by understanding how different parts of a system interact. 🌐 💡In a nutshell, systems thinking helps us see the big picture, not just the individual pieces. The course broke this down into four parts: Visualizing the System, Humanizing the System, Redesigning the System, and Envisioning the Future of the System. It was an eye-opener on approaching challenges holistically, ensuring solutions are sustainable, impactful, and, most importantly, centered around human needs. In today's complex world, understanding systems thinking is crucial. It's about making connections, anticipating consequences, and crafting solutions that benefit everyone. The future is systems thinking, and I'm here for it! #systemsthinking #innovation #changemakers #IDEO #complexsystems #design

5 insights from the UXDX Conference! With these insights, you will understand the most impactful topics and some tips to implement at your company! Thanks, Rory Madden, Gretchen Goffe, AJ King, Grayson Byrd, Sonali Divilek, and Chris Avore for sharing this amazing content. #productmanagement #design #strategy #innovation #growth

In this episode, UpTop's Craig Nishizaki and Michael Woo discuss how Design Thinking and Lean UX methods help companies achieve their product design vision. Join them as they dissect key moments in the journey of applying these methods, from the early days of product design to shaping strategic solutions for today's complex challenges. 🔍 Learn about: ▶️ Applications of Design Thinking and Lean UX Method in Problem-Solving ▶️ Design Thinking as a Mindset ▶️ Origin of UpTop’s UX Strategy Sprint Process ▶️ Role of Structured Processes in Company Breakthroughs ▶️ Difference Between UX Strategy Sprint and Envisioning Sprint 👉 Catch the full episode here: https://lnkd.in/g6pJg6Pu #UXdesign #UX strategy #UX designer #UX/UI design #DesignThinking #LeanUX

The power of persistence 🔽 Your journey to success starts with a single step, and it’s the small, consistent ones that truly chart your path. Remember, greatness isn’t achieved overnight. It’s the daily dedication, the commitment to progress, no matter how minor it may seem, that builds the foundation of your unstoppable journey towards success. #WorkHard #WorkSmart #Productivity #Efficiency #Success #Goals #Motivation #HustleSmarter #Innovation #HardWorkPaysOff #mindset #SuccessMindset #discipline #GrowthMindset #Focus #success #InspirationalQuotes #TakeAction #SelfImprovement #growth #aftereffects #adobe #motiondesign #motiondesign

I recently completed an enlightening training on "The Power of Innovation and Design Thinking," and I’m excited to share the highlights: Key Takeaways: Customer-Centric Approach: Master techniques like ethnography, journey mapping, and personas to deeply understand and address customer needs. Problem Framing: Learn to clearly define problems for focused and effective solutions. Creative Ideation: Use brainstorming and divergent thinking to generate diverse, innovative ideas. Prototyping and Iteration: Develop low-cost prototypes and refine them continuously based on user feedback. Implementation and Scaling: Strategies to bring innovations to market and scale them successfully. Core Principles: Human-Centered Design: Always prioritize user needs and experiences. Embrace Uncertainty: Be open to exploring diverse approaches to problem-solving. Iterative Process: Continuously improve solutions through prototyping and testing. Collaborative Teams: Leverage diverse perspectives for enhanced innovation. Innovation is not just about generating ideas but turning them into practical, valuable solutions. This training has equipped me with the tools and strategies to drive meaningful change and stay ahead in today’s competitive landscape! 💡✨ #Innovation #DesignThinking #CustomerFocus #Prototyping #Ideation #BusinessGrowth #ContinuousImprovement