Duncan Brett’s Post

የመጀመሪያው የ TV Ad  The-first-ever-TV-#Ad The first TV ad in the United States aired on July 1, 1941, during a Brooklyn Dodgers baseball game on NBC. It was a 10-second commercial for Bulova Watch Company. The ad showed a Bulova watch over a map of the U.S. with a voice saying, "America runs on Bulova time." This was the start of using TV for advertising, reaching many people and changing how ads were done. Credits: Dave Birss (YouTube) #ContentCreation #DigitalMarketin #DestaHailegiorgis #desta #DestaHi #review #commercialads #socialmedia #digital #marketin #adsreview #ዲጂታልማርኬቲንግ

🏈 Warmin' up... Did you know that last year's Super Bowl ranks second only to the first moon landing as the most-watched TV program ever? 🚀🏈 Let's sprinkle in a little context here: Live sports reign supreme as the most popular content on American television. In fact, all of the top 10 telecasts in the US last year were major sporting events. This trend isn't new; throughout US history, 22 out of the 30 most-watched television programs ever are Super Bowls (with the 2023 NFL championship game coming in at No. 2, just behind the moon landing). National Football League (NFL) Kansas City Chiefs San Francisco 49ers #superbowl #LVIII #nfl #nflfootball #football #americanfootball #sport #sports #live #livesports #content #entertainment #ad #ads #adcampaigns #adscampaign #adspend #tv #television #history #TVHistory #programme #programs #telecasts #sportingevents #eyeballs #moon #moonlanding #business #betting #gambling #mobile #bets #mobilebets #merch #merchants

As Netflix and X look to 𝘨𝘦𝘵 𝘪𝘯𝘵𝘰 𝘴𝘱𝘰𝘳𝘵𝘴 via their WWE announcements... And ESPN, Fox, and Warner Bros launch a streaming site (take a look at this): 𝗣𝗲𝗿 𝗺𝗮𝘁𝗰𝗵 𝗯𝗿𝗼𝗮𝗱𝗰𝗮𝘀𝘁 𝘃𝗮𝗹𝘂𝗲: 🏈 NFL: $17 million 🏏 IPL: $13.4 million ⚽ EPL: $11 million ⚾ MLB: $11 million 🏀 NBA: $9 million 𝗢𝘁𝗵𝗲𝗿 𝘀𝗽𝗼𝗿𝘁𝘀 𝗺𝗲𝗱𝗶𝗮 𝗱𝗮𝘁𝗮 𝗽𝗶𝗲𝗰𝗲𝘀 𝘄𝗼𝗿𝘁𝗵 𝗻𝗼𝘁𝗶𝗻𝗴: 1️⃣ Sports Media = $60B market in 2024 2️⃣ Sports Docuseries = $151B market by 2027 ──── 𝐓𝐡𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲: Sports are one of the last places to consume live content (hence why all these platforms want to house their content to drive eyeballs/subscribers). And with media contracts spanning several years, sports have become a resilient asset class that typically outweighs downturns in the economy. Expect to see more big announcements across sports media.

As per Netflix, Christmas Day National Football League (NFL) games will be played on the streamer. The major streamer’s aggressive move into LIVE sports, specifically the NFL, is incredibly encouraging. Despite the NFL's massive audience, which drew 97 out of the top 100 US broadcasts of 2023, the NFL audience is only monetized by its broadcasters five months out of the year. X League, positioned as America's No.1 sport's entry into Women's Sports and already drawing NFL audiences across its digital and social platforms, will become the perfect complimentary sports media IP leading into each NFL season to further monetize the built-in NFL audience that sits dormant for the remainder of the year. #football #linear #streaming #global #viewership #nfl #xleague #herturn

Enabling global partnerships to acquire premium customers is also a core value of Boku’s commitments towards our Merchants localised payments needs. Congratulations to the entire team!! #payments #paymentsolutions #bundling #partnerships #customercentricity #customerexperience #customeracquisition #cobranding #marketgrowth #marketingtechnology #growth #boku #paymentsinnovation

Saturday NFL plays, thoughts and previews are out and we went through a stacked Sunday slate of marquee games as well on "Back Your Play". Follow, like, and sub to my channel, lots more content being created as we speak. https://lnkd.in/ephzph3J #nfl #nflsunday #nflpicks #streaming #podcasting #broadcasting #sportstalk #sports

A Boku partnership powered Peacock and National Football League (NFL) setting new records in U.S. history! 🚀 Ask me about Boku partner marketing and bundling capabilities to learn more. 💡 #marketing #bundling #partnership #BokuDidIt #PoweredByBoku

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With the increasing number of networks and streaming platforms scoring NFL rights, accessing particular games and inventory has never been more challenging for agencies and advertisers. Continuum Sports is your guide to navigating the 2024 NFL season. Request to download a digital copy of our 2024 NFL Playbook to determine the NFL programming you need. We can help fill in the gaps and provide pricing/plans for games you aren't able to secure! https://lnkd.in/g_i9B8pE

The future of TV might look a lot like the past. With the inclusion of live sports, ad supported tiers, and FAST (free ad supported TV options) "Streaming TV" will begin to look more and more like traditional Cable TV...it'll like a mostly on-demand-ish no cable box version of Cable TV, but served through internet. HBO (Max) has been airing live sports (boxing) for years, and now has an ad supported tier. Apple TV has dipped into an MLS partnership with the arrival of Messi to the league, and some below-average baseball match ups to test it out. Apple TV added an ad supported tier late last year. 'Hulu has live sports' -- most people know this line. They've had an ad supported tier for a while. Amazon owns Thursday Night Football, and just offered a non ad supported tier for $2.99 per month. Netflix added an ad supported tier and live WWE airings. Ads are a part of TV life, and time is a flat circle.