How a top podcaster will turn around Summer Olympics viewership ⬇
It's no secret that NBC's Olympics broadcast has declined in viewership almost every year since 2010.
In particular, the 18-34 year-old audience has declined the most.
NBC knows they need a killer Millennial/Gen Z marketing strategy to turn ratings around this summer.
✨ Enter Alex Cooper. ✨
Alex, creator of Call Her Daddy and founder of Unwell podcast network, will be hosting watch parties for the Paris Olympics on Peacock this summer.
Here's why this is a great move for NBC:
🏅Alex's style is more conversational and informal, appealing to Gen Z.
🏅NBC/Peacock gets access to Alex's owned channel, Call Her Daddy.
🏅Airing her segment on Peacock will get cord-cutters to stream.
Some people think they should've chosen someone more journalistic, but I couldn't think of a better personality to reach a new generation of Olympics viewers.
What do you think of Alex Cooper as an Olympics journalist? Think she is the right fit?
#olympics #marketing #partnerships
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