EDO’s Post

No big Super Bowl Ad budget? No Problem. You don't have to spend millions of dollars on a 30-sec Super Bowl ad to capitalize on the excitement around one of the biggest sporting events in the US market. The trick is finding a relevant connect to the Super Bowl that ties into your brand. Unique ways brands are leveraging big game fever without spending a fortune: 1) Offer a game day special discount 2) Fan experiences/watch parties 3) Game day contests and giveaways 4) Share unique research facts - 1.45 billion chicken wings consumed! 5) Announce a new product or service that's relevant to fans - new buffalo chicken mac n' cheese nachos. And if all of the above fail to capture more audience eyeballs...show a picture of a famous singer who's dating a football player! Here's to an exciting game between the 49ers and Chiefs. And some amazing commercials. Cheers! #superbowlads #marketing101 #brandawareness

In today's competitive landscape, where brands are making substantial investments in #livesports, understanding the impact of those dollars on outcomes is crucial. At EDO, Inc., our historical and real-time TV outcome data empowers brands to not only benchmark their performance against competitors but also optimize their strategies for maximum impact. Whether you're preparing for the season kickoff or fine-tuning in-season creative rotations, our insights ensure every marketing dollar counts. Reach out today for a personalized look at your NFL performance data. Pizza Hut, Taco Bell, KFC, Chick-fil-A Restaurants, Arby's, Wingstop Restaurants Inc., McDonald's, Molson Coors Beverage Company, FanDuel, Pfizer, AbbVie, Farmers Insurance, Allstate, Verizon, Meta, Signet Jewelers, Southwest Airlines, Mondelēz International, Lowe's Companies, Inc.

💥 Join the PRIME revolution! Co-founded by YouTube heavyweights KSI and Logan Paul, Prime is rewriting the playbook in sports beverages. Here are three key facts you need to know about this game-changing brand: 💰 Billion-Dollar Powerhouse: In 2023, Prime soared to new heights, raking in a staggering $1.2 billion in revenue and solidifying its status as a force to be reckoned with in the sports beverage industry. 🌐 Unstoppable Fanbase: With a billion bottles sold since its 2022 launch, Prime's fanbase is unstoppable. From pop-up shops to a golden giveaway, the buzz around Prime is real, creating a dynamic and engaged community. 🏆 Award-Winning Success: Crowned Best Brand of the Year at the BevNet Best of 2023 Awards, Prime's success is fueled by unconventional marketing, global athlete endorsements, and the passion of its founders, KSI and Logan Paul. Discover the full story behind Prime's triumph by checking out our blog on the Top 10 Influencer-Founded Beverage Brands! #PrimeRevolution #InfluencerFounders #SportsBeverages

🍕 🍕 🍕 Happy Pie Day to those who celebrate. As you celebrate Pie Day by taking advantage of some of those great pizza deals, here are some sponsorship insights to think about. Over that last 12 months Papa Johns, Domino's, Pizza Hut, Little Caesars Pizza, and Hunt Brothers Pizza have taken the lead in sponsorships across unique TV programs in the Pizza category. Papa Johns - 20.3K unique programs for equivalent media value of $10.4million Domino's - 8.2K unique programs for equivalent media value of $10.8million Pizza Hut 6.1K unique programs for equivalent media value of $9.7million Little Caesars Pizza - 14.0K unique programs for equivalent media value of $36.1million Hunt Brothers Pizza - 4.9K unique programs for equivalent media value of $5.4million While Little Caesars Pizza is second with the amount of unique programs with visual or verbal mentions, it take the #1 spot with equivalent media value because of its sponsorships with the NFL. However when you look at paid TV commercials Domino's and Papa Johns has the biggest investment. If you interested in more information about sponsorships and ad intelligence please contact the Hive team. #papajohns #dominospizza #pizzahut #littlecaesarspizza #huntbrotherspizza #pieday #314 #pizza #sponsorships #sportssponsorship #pizzawars #marketing #media #brandedcontent #mensio #hive

popeyes executing ads at National Football League (NFL) Super Bowl 58. Give me popeyes coach!   Advertising – a multi-billion-dollar industry that brands invest in heavily. Kellogg Executive Education on Marketing, Chapter 14, delves into how brands can boost their ad effectiveness through strategic planning, tactical execution, and analytics.   Just think about the National Football League (NFL) Super Bowl 58 – 50 companies vied for the attention of 100-115 million viewers. In just a 30-second ad packed with comedy, celebs, and scene changes, they aimed to rake in that sweet cash.   popeyes, "the chicken place", nailed it with their spicy and juicy wings. How? They nailed the art of creative brief writing and feedback to push their brand forward.   Let's continue the conversation on how creative strategy can make all the difference in advertising success.   Cheers, https://lnkd.in/eUfYTDXF #kelloggonmarketing #Strategicadvertising #superbowl #superbowlads #marketing #marketingdigital #marketingsuccess #popeyes #kenjeong

It’s Super Bowl week and we’re ready for the ads – okay fine, the game too. 😏 For brands, Super Bowl week is one of the most important times of the year to make a splash. With most of the nation’s eyes glued to the screen for a few short hours, there's no better time to build trust, shift minds and win hearts. Leading up to the big game, we’ll be sharing our picks of the most iconic brand moments. Now let's kick things off with a classic! 🏆 Super Bowl Rewind: When Branding Went Viral 🏆 Coca-Cola: “The Instant Classic” This Clio-winning masterpiece moved the goalposts to create what we believe to be the first iconic Super Bowl commercial. With the day’s greatest football talent and perfect catchphrase, Mean Joe Green and The Coca-Cola Company went the distance (and scored). Years later just like Coca-Cola, it remains a classic. #football #superbowl #ad #advertising #marketing #brand #cocacola 

Digital Food Ordering + Sports Betting = 🏆? With the kickoff of the NFL season, sports betting brands are spending millions to attract new bettors to their platforms. Simultaneously, restaurant brands are investing more than ever in mindshare for the game day occasion. The sports betting and restaurant industries have rapidly evolved in the last few years through the COVID-19 pandemic. Currently, 30 states allow sports betting via apps or websites, and states continue to explore legalizing digital sports betting. Restaurant brands now realize the expansive potential of growing their digital ordering channels and continue to invest in elevating those customer experiences. Restaurants, 3rd party marketplaces, and sports betting brands are transitioning strategies from simply acquiring customers, to a long-term focus on customer engagement and loyalty. All three industries could fall into a perceived transactional experience. However, each is responsible for developing new ways to support their customers and providing increasing value beyond what quickly evolves into the industry standard. A few brands have experimented, primarily focusing on the on-premise customer experience. I predict that restaurant brands and 3rd party marketplaces will tap into the vast potential to further partner with sports betting brands to create exclusive off-premise customer experiences. Imagine the potential for co-branded promotions and exclusive VIP experiences for premium loyalty users on participating brand platforms! #marketplace #thirdpartydelivery #3rdpartydelivery #digitalrestaurant #sportsbetting #gambling #nfl #football

A Super Bowl 2024 ad costs $7 million dollars. No, not, for a 60-second ad; that's $7 million for a 30-second spot. Every year I pick my favorite Super Bowl ad and talk about why it was my favorite. I'm not even going to watch them this year. It's American Airlines who wins Blue2 Media's soon-to-be award for the best use of the Super Bowl in self-promotion. "What did they do," you ask? Some clever marketing person (I wish it was me, and I hope that American Airlines tells us whose idea it was. I would bet $7 million if I had it that it was a 'she.') said, "Let's name the flights we are adding from Kansas City to Vegas after numbers that mean something to the world of Taylor Swift and football, and those they celebrate around it." Flight 1989 (Taylor Swift's most successful album name) is already sold out. Yes, I checked. And of course, there is a flight for Kelce's jersey number (Flight 87), and also other celebrated player's numbers. No official press release was put out by AA, but in a statement they did say... "The excitement surrounding this year's sporting events has never been greater. You could say that after tonight's games, we are in our football era, and we are thrilled to provide additional direct flights from Kansas City to Las Vegas. To our customers who are huge sports fans, look what you made us do." The result? Advertising history. The biggest bang for no buck is my take. Well done, American Airlines. Well done. --Christine Merser, Managing Partner, Blue2 Media #SuperBowlLVIII #SuperBowl #SuperBowlAd #AmericanAirlines Las Vegas Super Bowl LVIII Host Committee

Who says you can’t create a local idea, put it on a global platform, and win Gold in Effie? Many teams in Latin America struggle to adapt global campaigns and truly connect with their audience. If you’re an FC24 player, you know how tough it is to train your team to perfection. Now, imagine buying a Pepsi and getting the best versions of Messi, Ronaldo, Mbappé, James, or Kane for free in the game. Even better—what if the top gamers gave away their best avatars for free? Sounds wild, right? Pepsi made it happen! The campaign led to 284k units sold after a live-streamed match on Twitch and brought 14,000 new FC24, players all hyped and engaged with Pepsi. (Pepsi’s first-ever gold Effie in Ecuador) A campaign 100% tailor-made, built on collaboration—literally playing with gamers and genuinely understanding the game to connect and sell Pepsi. From Brooklyn to Ecuador. On a personal note, I’m super happy that every country and team I’ve worked with has won Effie’s! Vamos que vamos, es oro! (you can "google" the case video) #CreativeCommerce #11 #OwnersCode Juan Ignacio Gallego André Pedroso Maria Fernanda Schroeder Jean Paul Merizalde Andrea Viteri Melissa Casanova Loor Alejandra González Barbosa Nataly Cobo Guerrero Hanns Behr López Jessica Solórzano Jose Luis Rodríguez Monery Tesalia cbc MullenLowe Global PepsiCo and the whole team.

𝗡𝗘𝗪𝗦 | #SuperBowl 🏈 It is once again that time of year - the time to cook and buy copious amounts of food, sit down with friends and family, gather around the TV, and cheer, cry and laugh at one of the most anticipated live events of 2023: the Super Bowl… ads! Even if you're not into the action on the field this Sunday, there will be plenty of action off of it. With brands like PepsiCo, Coca-Cola, Amazon, Budweiser, and Doritos in the lineup, we can expect an exciting and diverse range of Super Bowl ads in 2024. From heartwarming stories to hilarious moments, these commercials will undoubtedly captivate our attention and become a talking point long after the game ends. So, get ready to enjoy the game-day experience to the fullest and keep an eye out for these brands as they deliver their best during the Super Bowl ad showdown! The average cost of Super Bowl ads in 2024 is estimated to be around $6.5 million for a 30-second commercial slot. This high price reflects the value and reach of the Super Bowl audience, making it a prime opportunity for brands to showcase their creativity and capture the attention of millions of viewers. Also there's something huge coming: Messi's presence in the Super Bowl will be a game-changer. Thanks to Michelob Ultra, we will witness a bridge between continents, a fusion of cultures, and a testament to the undeniable power of a cold one after a thrilling game. We'll also see brands like M&M's, Nerds, Pringles, Uber Eats, Coors Light, Hellmann's, Popeyes and much more! Who's ready for the #SuperBowl? Because we are. #news #marketingnews #digitalmarketingnews #superbowl #superbowllviii #mahomes #lasvegas #vivalaad #advertising #superbowlads #digitalmarketing #marketing