Emotive’s Post

As a leader, I've always found November and December to be a really tricky time as we're closing out the year but challenging ourselves to predict the future for the year to come. Inside Retail US' Retail Untangled podcast series has been an awesome tool to help me think about what Marketing trends will change in 2025 and which are here to stay, not to mention it's a super fun listen! Personalized marketing is definitely here to stay and your customers not only expect it but expect you to get it right! Not sure where to start? Check out my episode with the amazing Amie Larter, for insight into how to tackle personalization! #personalizedmarketing #retailuntangled #retailstrategy

In the latest episode of the From Search to Discovery podcast, we sat down with Allison Giorgio from Wellness Pet Company and chatted about:    - The formula for creating loyal customers in ecommerce - How to create micro-moments of product discovery, both on and offline  - How consumer behavior is changing and how smart companies are adapting    Listen to the full episode here https://spoti.fi/3YsM1r7 or look up From Search to Discovery on Spotify. #Ecommerce #Retail #CustomerExperience #Podcast

"If you think that brands suddenly become successful because of luck, you're wrong." There's nothing lucky about the hundreds and hundreds of hours that go into a concise brand strategy – all the way from initial research & development to creative production, ongoing marketing initiatives, and customer engagement. Without a concise brand strategy, you might as well just be gambling on whether or not you stick in the market. And nobody wants that, right? Dave Korinek, Etienne Bruwer, and Matt Simpson discuss this and other fundamentals of brand strategy in the latest Stoke Sessions Podcast. Check out the full episode here! https://bit.ly/3y8DMpp #CPGMarketing #BrandingAgency #BrandStrategy #ConsumerGoods #DigitalMarketing #StokeSessions

Another great episode - this is a great listen! Allison Giorgio mentions something in this clip that I believe in deeply - which is the need for authenticity and transparency in the customer experience. It's why personalization has ultimately failed for years... gimmicks are easy to spot! My Gen-Z kids love to call out the 'algorithm.' That's why putting your customer's at the center of the experience, and letting them guide the journey yields far better, and truly personalized results! #ecommerce #customerexperience #productdiscovery

In this week’s episode of the E-commerce Toolbox podcast, I had the pleasure of speaking with Kelly Goetsch, Chief Strategy Officer at commercetools. According to Kelly: “Brands are not just selling products; they're selling an experience, and there's a loyalty component there." Kelly highlighted how today's consumers seek more than just a transaction. they desire a connection. This includes everything from the look and feel of a brand’s presence to behind-the-scenes glimpses and even meeting the designers. Customization options are increasingly significant, allowing brands to create memorable and emotional engagements. Listen to this weeks episode and explore how brands are redefining their engagement strategies: 👉 Apple: https://apple.co/3Yo8llp 👉 Spotify: https://spoti.fi/3zOqmAd #Ecommerce #CustomerExperience #BrandEngagement #CommerceInnovation #KellyGoetsch #commercetools

Go fast, Don't suck. Not typically the best approach when launching a new brand. Truth is, good brands never rely on luck, they are calculated, methodical and strategic. Listen in to our latest stoke sesh on the fundamentals of brand strategy!

"People want to support people." 👥 Wise words from Paul Tran on the Local Marketing Lab podcast. Paul emphasizes that brands must: (1) identify and (2) double down on their true personalities to stand out. Whether it's humor and laughter or heartfelt hospitality, authenticity connects with consumers. Dive into the full episode to unlock more tangible tips to bake YOUR personality into local ads, partnerships, customer experience, and beyond. #LocalMarketingLab #LocalMarketing #RestaurantMarketing #FranchiseMarketing #Authenticity

eCommerce - who knew??? This past year I had the privilege of working with a few ecommerce brands. You would think the process would be simple: Client sees product on site Client buys product Client receives product But it turns out, there are many more touch points to an ecommerce journey. The better you map these out, the better an experience your customers will have. The bigger the chance for return customers (larger CLV anyone?) It was a pleasure speaking with Becca Anderson on the Click to Buy podcast. Link to listen to the full episode 👇 #simplifyyourworkflow #makelifeeasier #ecommerce I have to say, I am falling in love with ecommerce process. So interesting!

Working with Jennifer Lopez Creating great relationships is all about listening—and knowing what your customer wants. Kim Wileman shares her experience working with Jennifer Lopez and highlights the key to building meaningful partnerships: knowing how to listen and understanding your customer deeply. This approach has helped Kim create successful, award-winning products and brands. 🎙️ Want to learn how listening and understanding the market can transform your brand? Tune in to the full podcast for more insights on building authentic, impactful connections. #podcasts #entrepreneurship101 #businessowner #beautyindustry #ecommerce #skincare

Track early... but track better. 💪 Want to stay ahead of your competitors? Then you need to understand the importance of early tracking. In one of our podcast episodes, we discussed this in detail, sharing how setting up your tracking today is critical, as we've seen with brands we work with. With proper tracking, they can see where users come from, what they do, and what they buy. It's easy and affordable with the right tools. You get to know your user's journey inside out—from first click to lifetime value. Don't wait until the last minute before a big event like BFCM. Get those tracking systems in place today for a smoother, smarter approach. Stay ahead of your competitors. Listen to the full podcast episode now: https://lnkd.in/gfekCr9Y . . . . . . #Emotive #EmotiveSMS #SMSMarketing #TextMarketing #Pixel #FirstPartyData #Cookieless #DTC #Ecom #Ecommerce #Personalization