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📢 New Article Alert: Harmonising Strategies: Navigating the Intersection of B2B Marketing and Product Marketing 🚀 We are excited to share our latest article co-authored by myself and Mardien Drew, Director of Product Marketing at Today Consultancy. In this piece, we delve into practical steps for aligning B2B marketing plans with product marketing strategies to drive business success. 🌟 🔗 Read the full article here: https://lnkd.in/eUSAsHfV Key Highlights: 🔔 Ensuring Consistency and Clarity: Discover why achieving consistency and clarity is crucial for executing integrated strategies and how regular communication can foster alignment. 🔔Customer-Centric Planning: Learn how a customer-centric approach can enhance satisfaction, loyalty, and long-term success. 🔔Effective Communication and Handovers: Understand the importance of smooth transitions between departments and the role of centralised communication platforms. 🔔Features vs. Benefits: See why focusing on benefits over features can better resonate with customers and align your marketing strategies. 🔔Leadership and Governance: Recognise the critical role of leadership in supporting cohesive marketing efforts and leading by example with up-to-date materials. Don't miss out on these valuable insights that can help your organisation maximise value delivery and drive growth. 📈 #MarketingStrategy #ProductMarketing #B2BMarketing #Leadership #CustomerCentric #BusinessGrowth #ValueChain #TeamAlignment R.R Marketing #SuccessStartsWithGreatCommunication #Communication

Is your professional services firm struggling to stand out from the crowd?   Cutting through the noise starts with rallying your brand around one powerful, ownable idea that directly addresses your clients' biggest challenges.   The most iconic B2B brands like McKinsey and Salesforce grew to dominate their categories by purposefully building mindshare around proprietary methodologies and unique value propositions.   In our latest blog, we explore how to uncover your firm's ownable idea and infuse it throughout your branding, messaging, and sales enablement.   Read now and learn how to stake your claim as the market leader in your space: https://lnkd.in/emAsf-vG #B2Bbranding #brandingfirm #marketing #designwithpurpose 

🔍 Rethinking B2B Marketing: The Emotional Connection Recent research by Google and CEB's Marketing Leadership Council, in collaboration with Motista, reveals a surprising truth: emotional connections in B2B marketing are crucial. Here's what they discovered: 1. Emotional connections with B2B brands are significantly higher than with B2C brands, with seven out of nine B2B brands surpassing the 50% mark in emotional connection. 2. B2B customers are more likely to purchase when they see personal value, such as career advancement or pride in their choice. 3. They are also 8x more likely to pay a premium for products and services when personal value is present. Decision-making in a professional context can come with greater risks meaning B2B customers often stick with the brands they know. By having a deeper understanding of the buyer, such as through buyer persona work, B2B brands can build a stronger connection through more effective campaigns that resonate.

📢 New Article Alert: Harmonising Strategies: Navigating the Intersection of B2B Marketing and Product Marketing 🚀 We are excited to share our latest article co-authored by Ralph Risk, CEO of R.R Marketing, and Mardien Drew, Director of Product Marketing at Today Consultancy. In this piece, we delve into practical steps for aligning B2B marketing plans with product marketing strategies to drive business success. 🌟

🔥 B2B Personal Branding Alert! 🔥 Tired of invisible B2B marketing? Here's why founder-led branding is the game-changer you're missing. Most B2B companies hide behind corporate facades while industry leaders leverage personal storytelling. Here's the strategic blueprint that's transforming B2B marketing: • Trust Amplification - Direct founder communication - Authentic industry insights - Behind-the-scenes leadership - Real-time market analysis - Personal success stories • Multi-Channel Mastery - LinkedIn thought leadership - Executive newsletters - Industry podcasts - YouTube deep-dives - Strategic PR placement • Strategic Touchpoints - Monthly vision updates - Client success stories - Market trend analysis - Innovation previews - Industry predictions Imagine transforming your B2B presence from corporate to compelling. Picture a future where: • Deals close faster • Trust builds automatically • Leads come inbound • Competition becomes irrelevant • Sales cycles shorten This is the reality for B2B leaders who've mastered personal branding. The 2025 Advantage: • Complex sales simplified • Decision-maker connections • Thought leadership positioning • Market authority establishment • Community building power Ready to revolutionize your B2B presence? Don't let another quarter pass behind a corporate wall. Unlock Your Leadership Voice Let's connect and align your marketing strategy with your personal brand engine! #B2BMarketing #PersonalBranding #LeadershipBranding #B2BGrowth #ThoughtLeadership #MarketingStrategy

What's your biggest challenge in B2B marketing right now? We asked this question to B2B marketers at Drive and here's what we heard 👇 1. Pipeline with less budget 2. Balancing a two-sided marketplace without losing one side 3. Saying NO 4. Creating content that actually resonates with your audience 5. Getting your marketing team to try something new 6. Growing as a one-person team 7. Brand building 8. Managing people and teams Kaylee Edmondson Ryan O'Hara 🎁 Katie Penner Bolaji Oyejide 🔥🎙 Corrina Owens Jeff Porter Chelsea Castle Brandon Redlinger 🌶️ Which of these do you agree with most? What's YOUR biggest challenge?

Why should your B2B company invest in brand marketing? The latest Marketing Refresh blog dives into the value of building a robust brand strategy to support awareness, lead generation, and revenue growth. Learn how a strong brand presence and digital marketing efforts can transform your business! #BrandMarketing #B2B #LeadGeneration #DigitalMarketing

Budget constraints in B2B marketing are challenging, with 48% of marketers struggling to meet goals. The solution? Align Sales and Marketing efforts and embrace a Branded Demand approach. This strategy led to 80% of aligned teams achieving their goals, a significant boost in effectiveness. The results speak volumes: better lead quality and quantity, increased satisfaction, and reaching target audiences. Let’s focus on collaboration and innovation to overcome these hurdles together.

What impact does B2B Marketing have on businesses? B2B marketing significantly impacts businesses by increasing revenue and sales, improving customer experience, and enhancing brand positioning. . It helps in creating personalized marketing campaigns, optimizing LinkedIn presence, and leading integrated marketing efforts. Effective B2B marketing strategies can transform connections into conversions and position companies as thought leaders in their industry. #B2BMarketing #BusinessImpact #BrandPositioning #Linkedin

Consistency is key in B2B marketing. Continuous marketing isn't just a buzzword; it's a necessity for building lasting relationships, nurturing leads, and staying top-of-mind with your target audience. By consistently delivering valuable content, engaging with your audience, and staying active across various channels, you can establish your brand as a trusted authority in your industry. Ready to commit to continuous B2B marketing? Contact us today to learn how our tailored strategies can help your business achieve sustainable growth and success.