EssenceMediacom UK’s Post

🎉It's thrilling to see a simple QR code turn Fanta Zero Sugar's latest OOH ads into a dynamic tool; engaging with consumers, delivering savi UK mobile coupons and driving product trial! Find out how our digital offers can power-up your next campaign too📲🚀#mobilecoupons #digitalrewards #FMCG #OOH

The proliferation of the QR code has led to many brands introducing the concept into their OOH. Whilst it may feel like an easy win, there's three key elements to consider first to ensure they are adding value to your campaign. Environment - The best use of QR codes will be on formats which provide audiences enough dwell time to scan and engage. Ease - Make sure the QR code is easy to be scanned. Up from the ground, large enough and with a clear call to action. Exchange - Is there is a strong enough value exchange? The latest execution from Fanta ticks all three boxes. Running in a high dwell-time and relevant environment (Malls), displaying an easy to scan code, and with a clear value exchange. QR codes have been used a variety of ways, from app downloads to AR experiences, but for FMCG brands it can create a simple way to drive trial. Nice work from The Coca-Cola Company, EssenceMediacom UK and Kinetic. #outofhome #qrcodes #fmcg

As well as the QR cta It would be much easier to text FANTA to 88000, get the link by reply, and be on your way without having to stop. You can also legally, re-target via SMS if they don't redeem the offer. Also, Consumers/Shoppers don't like other people seeing what they are up to when they are out and about especially for different product categories (e.g personal care, medical, anything really). We're offering a 'belt and braces' SMS/QR solution to all our OOH clients. So, in sumnary 1) consumers are funny fish 2) product category 3) add or prioritise an SMS CTA like this recent OOH for Pizza Hut USA - similar audience and nice intriguing turtle emoji ( Text TURTLE to 88785) https://lnkd.in/eryQKntJ

Strategic communication and creative advertising aren't just fancy terms. They're key components for building a brand narrative that sticks. They not only capture attention but also engage and resonate with your audience, driving long-term loyalty and market presence. A prime example of this is Pepsi's clever response to Coca-Cola in 2001. After Coca-Cola announced that it sold four times more than Pepsi, Pepsi released an ad featuring a boy buying a can of Coca-Cola, only to use it as a step stool to reach a Pepsi from a vending machine. This playful and memorable advertisement showcased Pepsi's creativity and competitive spirit, making a lasting impression in the cola wars. Ready to tell your brand story? Send us a DM today and let’s help you build, manage, and protect your reputation, ensuring you stand out from the crowd. #ADSTRATBMC #BrandManagement #Brandmanagementagency #BrandManagementInNigeria #BrandStorytelling #CreativeAdvertising

Guess what's hatching in the world of advertising? It's the Egg-cellent campaign from Tim Hortons, featuring Cadbury Mini Egg treats that are cracking us up with joy! 🥚 What's so egg-citing about this campaign? Let me tell you: 🌟 The tagline "Crack into Happiness with Cadbury Mini Eggs" is exactly what we need to brighten up our day and indulge in some festive fun. 🌟 This campaign brilliantly blends Easter vibes with delicious treats, showcasing the creativity and innovation in the marketing strategy. So, when are you hopping over to experience this egg-straordinary campaign? Let's egg-splore together and celebrate the joy of Easter!

Interactive brand experiences with added value: digital coupons are making a breakthrough in multi media activations. It's now easy to offer additional consumer incentives to purchase your brands. #promotionalmarketing #digital #ooh #consumer #fmcg

I love this so much. The ‘rules’ that make Cadbury ads so brilliant. Essentially, they’re about making it real. Truly, genuinely human. That’s what truly, genuinely connects. The other key factor is being built on a core brand truth. Something genuine again. And something the collective unconscious recognises about the brand Well done to all involved #advertising #ads #insights

Tim Hortons is impressing with their latest integrated marketing campaign! By leveraging TV, social media, outdoor advertising, and digital channels, they're showcasing a seamless brand experience. The consistent messaging across platforms is increasing brand awareness, driving sales, and fostering customer loyalty. What are your thoughts on this stellar campaign? Share in the comments below. #TimHortons #IntegratedMarketing #CampaignAnalysis #BrandExperience #MarketingStrategy #MKTG5519

𝐊𝐅𝐂 𝐒𝐩𝐚𝐢𝐧’𝐬 𝐂𝐫𝐞𝐚𝐭𝐢𝐯𝐞 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 ✅ KFC Spain’s campaign, awarded Bronze at the JCDecaux OOH Creativity Awards, used x-ray images to prove the authenticity of their fried chicken. ✅ This approach combined scientific evidence with eye-catching OOH ads to showcase the brand’s quality. 📜 To read the full article the link in the first comment. #KFCSpain #CreativeAds #ScientificPakistan

💡Unveiling the Power of Retail Media in the Brazilian Market In this session, the transformative potential of Retail Media through the pioneering partnership between Ambev and Grupo Supernosso was uncovered. We've learned how this collaboration is reshaping the retail industry, driving increased sales, and delivering personalized shopping experiences for consumers. Five key insights of Rodrigo Haddad, Director of E-commerce at Ambev: 1. The Brazilian market is highly responsive to digital advertising within retail. 2. The ROI of retail media surpasses that of traditional media by a significant margin. 3. Through retail media, retailers can create a new source of monetization with an extraordinary margin, ranging from 70 to 90%. 4. Retail media transcends traditional trade practices by placing data at its core and surpasses traditional media by offering targeted advertising. 5. The return from a targeted campaign is 6 times greater than that of a mass campaign. #vtexday #vtexdayinsights #ambev #gruposupernosso #retailmedia #retailmediamarket #brazilianmarket