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Brands shelled out roughly USD $7 million for 30 seconds of ad time during the 2024 Super Bowl 🏈, which took place on Sunday, February 11. With an estimated 120 million people tuning in to watch the Kansas City Chiefs play the San Francisco 49s, and a half time show featuring Usher, advertisers could have taken the opportunity to not only promote their brands, but to also creatively promote social and environmental concepts. But did any brands take advantage of the highly coveted ad time slots to highlight a social or environmental issue? Not that we’ve seen. We believe that the advertising industry could do better. Become a Creative and Strategist for a Better World, and help us make a difference. What did you think about the Super Bowl ads this year? Were they worth the millions invested? Where did they fall short? Let us know in the comments!

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://loom.ly/OVckJms #KantarCEA #CreativeEffectiveness

Catch Element Human's own Hamish McPharlin at Advertising Week New York on October 8th, with agency partner Whalar and EMARKETER. Learn how we are building the deepest, richest, audience insight dataset in the #creatoreconomy

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://lnkd.in/gJyazhg9 #KantarCEA #CreativeEffectiveness

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://lnkd.in/gDAmpUFZ #KantarCEA #CreativeEffectiveness

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://lnkd.in/ekvj9R6T #KantarCEA #CreativeEffectiveness

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://lnkd.in/e-S4fz7c #KantarCEA #CreativeEffectiveness

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://lnkd.in/eQf5DJhQ #KantarCEA #CreativeEffectiveness

In 2023, 50% of all 18-34-year-olds👩👧👦 trusted the ads they saw or heard, claims the Advertising Association’s (AA) ‘Value of Trust’ report. Younger generations now trust ads more than their elders - how have brands achieved this and in what ways can they leverage this trend further? Conor Nichols asks the industry’s media and creative professionals to find out. In conversation with Rebecca Brett, AMV BBDO; Lea Karam, Behave, Total Media; Jas Nandoo and Georgette Fischer, Leo Burnett UK; Devin Ross, VCCP, Ethan Tuxford, Edelman and Jessica Lenehan. Read Here: https://lnkd.in/eZBUrnfU #GenZMarketing #DigitalFirst #AuthenticityMatters #InfluencerMarketing #TrustAndTransparency #UserGeneratedContent #GenZTrends #FutureOfAdvertising #ContentCreators #MobileFirst

Attention is a hot topic in advertising, with brands aiming to deliver content which both retains viewers and engages those watching, all in the context of increasing consumer control over what they get to see. The winners of our 2024 North America Creative Effectiveness Awards showcased a variety of innovative and compelling strategies to gain ‘eyes on screen’, and highlight some important techniques which can encourage that initial attention. See the winning ads and learn from the best on how to retain viewers in a consumer-controlled environment: https://lnkd.in/d6h35NhR #KantarCEA #CreativeEffectiveness