We are thrilled to announce that Kate Maher (she/her), Sr. Director Innovation at Nike will be joining us at eTail™ Connect West! Kate’s expertise in strategic business leadership and her passion for impactful, meaningful work make her a standout in the industry. Kate excels in defining and implementing strategic and creative directions to bring a brand's vision to life in the mass market. Her focus on consumer-centric #retail experiences and innovative design has driven her to achieve yearly sales targets and foster future growth. At eTail™ Connect West, Kate will delve into "Synergizing Online and Brick-and-Mortar to Structure Seamless #Omnichannel Experiences." Don’t miss this opportunity to explore: • Leveraging CDPs as a conduit between channels for unified #personalization • Capturing in-store customer insights about the omnichannel experience to feed back to your #eCommerce teams • Harnessing technology to create a consistent narrative across different channels • Connecting with local consumers for region specific activities that are promoted online (i.e. cooking classes, weekly run clubs) • Measuring the effectiveness of your omnichannel efforts Learn more at https://bit.ly/4btGDrz #etailconnect #digitalmarketing #etail #etail25
I don’t think we’ve had an executive from Nike speaking in the past - and what a timely topic! Can’t wait to attend this one.
Looking forward to hearing Kate Maher (she/her) at eTail™ Connect West! This is going to be fantastic!
Kate will also be leading a roundtable titled, Empowering Your Teams to create Customer-Centric Experiences: Leadership Strategies. Really looking forward to it!
Director Of Audience Development at Worldwide Business Research (WBR)
1moSo excited to have Kate join our Speaker Faculty at this year's event! This is quite the panel!