eTail™’s Post

Don't be that lonely shark! 🦈 Create that community as a business with Total Experience and Omnichannel Flexibility in Business Strategy as a true differentiator. 🚀 Thriving in today's dynamic market demands innovation and adaptability. Nike's recent strategy shifts underline this, proving the power of a Total Experience approach. Why it matters: 🌟 𝗧𝗼𝘁𝗮𝗹 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲: It’s not just about selling products; it's about crafting an integrated experience. Nike’s journey teaches us the significance of aligning customer and employee experiences. This synergy is essential for sustainable growth, especially in volatile economic times. 💡 𝗢𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗙𝗹𝗲𝘅𝗶𝗯𝗶𝗹𝗶𝘁𝘆: Nike's pivot highlights the flexibility of omnichannel strategies. By balancing DTC initiatives with robust wholesale partnerships, businesses can navigate market unpredictability effectively. This approach aligns with Direct-to-Consumer (DTC) goals while leveraging the strengths of wholesale relationships. 🔗 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽𝘀 𝗠𝗮𝘁𝘁𝗲𝗿: The shift to re-engage with wholesale partners like Foot Locker and Macy's is a strategic move. It underscores the importance of collaborations in expanding reach and buffering against market downturns. 📈 𝗟𝗲𝘀𝘀𝗼𝗻 𝗳𝗼𝗿 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀: Embrace agility. A Total Experience strategy, combined with an omnichannel approach, is crucial. It offers the flexibility to adapt, ensuring continuity and growth even in challenging times. Remember, success in today’s market isn’t just about what you sell; it's about how you connect with customers and partners creating that Total Experience. #BusinessStrategy #Omnichannel #TotalExperience #NikeCaseStudy #Retail Bold Rethink

Pleased to share that I've completed Lululemon's Omnichannel Marketing Virtual Experience Program on Forage! 🌟 This was an incredible program which provided deep insights into Lululemon's innovative strategies for creating seamless customer experiences across digital and digital channels. Here are a few key takeaways: 🔹 Customer-Centric Approach: Understanding how Lululemon places its customer's at the centre of every strategy. 🔹 Integrated Marketing: Learning to connect offline and online experiences to create a seamless brand journey. 🔹 Data-Driven Decisions: Utilising and calculating key marketing metrics. I'm excited to apply these in my marketing endeavours and continue to grow this field. #Lululemon #DigitalMarketing #OmnichannelMarketing #Marketing

👟 Nike's CEO John Donahoe recently stated that consumers today “want to get what they want, when they want it, how they want it” when discussing Nike's switch back to retail from a digital-focused selling approach. ⚖️These recent acknowledgments shed light on a common challenge faced by brands: finding the right balance between direct-to-consumer sales and wholesale partnerships. While going digital offers insights and higher profits, it's not without its hurdles. 🛍️ This highlights the importance of an omnichannel approach. Lucky's platform can help brands seamlessly integrate their online and in-store sales channels, making it easier to manage inventory, cater to customer preferences, and maintain fruitful partnerships with retailers like Nordstrom. 💡 By leveraging Lucky's solutions, brands can navigate the complexities of retail with ease, ensuring they meet consumer demands for convenience and choice. Let's make retailing a breeze! *article in comments* #OmnichannelRetailing #RetailTransformation

A GREAT ONSTAGE PERFORMANCE IS ALWAYS ORCHESTRATED BEHIND THE SCENES. 🔗✅🏆 Last week our Global #Omnichannel #Leadership Team met in Munich to discuss ongoing and upcoming omnichannel topics at HUGO BOSS, get inspired by external speakers, as well as further strengthen the 🔗Omnichannel #teamspirit. Retail, Merchandising, Ecom, Franchise, Customer Engagement, Analytics, Brand Experience, Sales Innovation, ... UnifiedWeSucceed! 🚀 To be perfect onstage, backstage omnichannel is all about the team! 🙌🏼#Collaboration #Trust #Communication #Leadership #Direction... these are some of our biggest Omnichannel Enablers! What are yours?

Thrilled to announce that I have completed a course on omnichannel marketing, featuring hands-on projects with lululemon 1. Created an integrated marketing plan for Lululemon's newest at-home fitness platform, MIRROR, designed to raise awareness of the product. 2. Developed a concept for a new digital product or customer experience that Lululemon could implement within the technical athletic apparel space. 3. Reviewed the profiles of current Lululemon global ambassadors and created hypothetical profiles for local ambassadors to further Lululemon's new “Power of Three x 2 Growth Strategy”. 4. Calculated key marketing metrics based on data from a recent Lululemon ambassador campaign. #Marketing #DigitalStrategy

Recently completed the Lululemon Omnichannel Marketing job simulation, where I honed my skills in crafting integrated marketing strategies that bridge the gap between digital and physical retail spaces. This hands-on experience allowed me to delve into the intricacies of product development, project management, and digital transformation within a dynamic retail environment. #lululemon #marketing. #continuous learning

Excited to share my accomplishment! Just completed the Omnichannel Marketing program at lululemon through Forage. During the simulation, I achieved the following: ✓ Formulated a new digital and omnichannel marketing strategy for lululemon. ✓ Crafted an integrated marketing plan and creative brief for MIRROR, lululemon's latest at-home fitness platform. ✓ Developed a concept for an innovative digital product or customer experience in the technical athletic apparel space. ✓ Conducted a review of current lululemon global ambassadors' profiles and generated hypothetical profiles for local ambassadors to support lululemon's “Power of Three x 2 Growth Strategy”. ✓ Calculated key marketing metrics from a recent lululemon ambassador campaign and presented findings to management. Forage #omnichannelmarketing #lululemon #MarketingStrategy #DigitalMarketing #IntegratedMarketing #CreativeBrief #MIRRORPlatform #FitnessMarketing #InnovationInApparel #AmbassadorCampaign #MarketingMetrics #CareerDevelopment #professionalachievements

🎓 Thrilled to announce my achievement: earning the prestigious Lululemon omnichannel marketing certificate from Forage! 🌟 Throughout this immersive program, I delved into the intricacies of crafting integrated marketing plans and mastering the art of digital transformation within the retail landscape. 💼 From enhancing the guest experience to leveraging hyperlocal marketing strategies with ambassadors, I've gained invaluable insights and practical skills that are poised to drive impactful results. 🚀 Excited to apply this knowledge and contribute to the dynamic world of marketing! Skills Learned: #creativethinking #userresearch #productdevelopment #digitaltransformation #criticalthinking #decisionmaking #strategicandanaliticalthining #OmnichannelMarketing #DigitalTransformation #Lululemon #ForageCertification

Hey Marketers, 💹 I just completed lululemon's Omnichannel Marketing on Forage. In the simulation I: * Completed a job simulation involving building a new digital and omnichannel marketing strategy product for lululemon. * Created an integrated marketing plan and creative brief for lululemon's newest at-home fitness platform, MIRROR, designed raise awareness of the product and core values relevant to lululemon's position within communities. * Developed a concept for a new digital product or customer experience that lululemon could implement within the technical athletic apparel space. * Reviewed the profiles of current lululemon global ambassadors and create hypothetical profiles for local ambassadors to further lululemon's new “Power of Three x 2 Growth Strategy”. * Calculated key marketing metrics based on data from a recent lululemon ambassador campaign and communicated findings from the data to manager. #lululemon #digitalmarketing #omnichannel #marketingstrategy #marketingmetrics #customerexperience