ETML’s Post

Here are some updates from the Amazon Community as of April 21, 2024. First, don't underestimate the power of a compelling brand story, even for smaller D2C brands. It can boost traffic and engage customers. Adding callouts to your packaging is another simple way to guide shoppers to key product features and increase conversion rates. On the technical side, ad placements and costs are shifting, with Rest of Search CPCs potentially surpassing Top of Search. Sellers should regularly adjust their bidding strategies for better ROI. Additionally, Premium A+ content and expanded SB Campaigns offer new targeting options that can improve conversion rates. These updates highlight the importance of adaptation. Leveraging the latest tools and strategies will help sellers stay competitive and increase sales. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #ecommerce

Retail Media Search - Amazon vs. Rest of the World. Who gets how much of the Pie? 🍰 In 2023, the US Retail Media Search Ad market reached a whopping $28.54B. It's stunning to see how much of that Amazon is capturing - a massive 82.6% market share! 🤑 What's their winning formula? Relevancy, ad inventory, and an open ecosystem that drives incredible results. 🤩 Amazon's Sponsored Products are often as relevant as their organic products, and they can display 5x more sponsored products than many other retailers. Plus, Amazon allows 100+ demand partners to connect directly via their ads API, creating an open ecosystem that keeps advertisers and brands happy. Want to catch up and supercharge your Sponsored Products? Use the Crealytics Retail Media SSP.

"We've got someone in the office who manages our Amazon Ads" That's fine.  Actually I'm being polite... it's really 𝗻𝗼𝘁. 𝗔𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗶𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗴𝗿𝗼𝘄𝘁𝗵 𝗹𝗲𝘃𝗲𝗿 𝗮𝗻𝗱 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗳𝗼𝗿 𝘄𝗮𝘀𝘁𝗲. So why give it to someone unqualified? Few things have evolved as quickly as Amazon Ads over the past few years. That's why you need a specialist who is fully invested in the ecosystem and the constantly evolving ad-types, targeting and strategies. Not someone in the office who has done a quick course on Udemy and has responsibility over a dozen other things. Out of the many nuances that make up Amazon, advertising is one of the biggest specialisms. So resource it accordingly. Do you agree? --- 👋 If you are discovering me with this post; I'm James. I've been involved in online retail since the year dot-com and manage a unique team of Amazon experts bringing clarity and profitability to 1P Vendors. 🔔 follow me for daily Amazon tips and drop me a message if you need help with your strategy. #amazon #brandstrategy #d2c #dtc #ecommerce #marketplaces #onlineretail #retail #retailstrategy #amazonvendor #amazonseller  

🚀 Boost Your Amazon Sales Now! 🚀 70% of online carts are abandoned. Wonder where those potential sales go? 🤔 Use Amazon DSP to bring them back! 1. Target smartly - Reach the right eyes. 2. Boost awareness - Keep your brand in mind. 3. Optimize - Make every ad count. 4. Analyze - Understand your audience. 5. Retarget - Get those almost-buyers back! 👉 Ready to reclaim lost sales? DM us to explore how Amazon DSP can transform your strategy! #AmazonDSP #BoostSales #AmazonGrowth #ScaleYourBusiness #AmazonSelling #CartAbandonment #EcommerceSuccess #AmazonSellers #BuyBox #EcommerceSuccess #aNavigatorMarketing #AmazonSellingTips #ImageIsEverything #EcommerceSuccess #AmazonBusiness #Ecommerce #PPC #AmazonSuccess #OnlineSelling #DigitalMarketing #aNavigator #AmazonPPC #Amazonads #AmazonFBA #Sales #aNavigator #AmazonMastery #DSPRoadmap #SalesSuccess #MarketLeadership

Amazon Accelerate did not disappoint! The WBX team had the opportunity to connect with partners and gain firsthand insights into how Amazon is expanding its advertising tools and solutions. We’re excited about the innovations on the horizon and how they can help brands thrive both on and off the Amazon marketplace. Here are the top 3 announcements we’re most excited about: 1️⃣Shopify + Prime: Prime members can now purchase both Prime and non-Prime items in a single order on Shopify stores, boosting the number of units per order and increasing average order value for merchants. 2️⃣Shoppable TikTok Ads: Merchants can integrate real-time delivery estimates into TikTok ads, allowing direct purchases through the ad. 3️⃣Amazon DSP Integration for Buy With Prime: This feature enables targeted remarketing campaigns by combining Amazon data with external shopping behavior. Carl Wartzack Drew Kramer Jordan Hindle Tyler F. #AmazonAccelerate #AmazonAdvertising

Amazon Community Updates (June 6, 2024) Amazon Marketing Cloud now offers a "Share of Wallet" analysis to measure online ads' impact on offline purchases. With Prime Day nearing, strategic advertising and inventory planning are crucial. Walmart Connect's new Display Self-Serve ads enhance control and targeting. Amazon's autoplay videos stress the importance of showcasing product value. Walmart's Digital Landscapes tool helps suppliers track online shopper behaviour. Amazon 3P sellers can now escalate cases in Seller Central, improving issue resolution. Focus on high-intent keywords and profitability to rank your products. Prioritize CTR for better Amazon traffic and use standout packaging and A+ content to launch new brands. Optimize listings with relevant details and analyze competitor ad clicks. Elgato's strategy of adding bonuses on their D2C site while maintaining price parity offers a valuable lesson. Balance product visibility by focusing on individual performance and optimizing ad spend. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #Ecommerce

Exciting News for Amazon Sellers! Amazon has just rolled out a game-changing feature for Sponsored Product campaigns: a new keyword group focused on gift-related searches! This update allows you to target shoppers who are actively searching for gifts, giving your products prime visibility during the gift-giving season and beyond. Why This Matters: 🔹 Wider Audience Reach: Connect with gift-givers all year round, not just during peak holiday times. 🔹 Boosted Conversion Rates: Engage with buyers who have clear intent to purchase, driving more sales. Ready to make the most of this opportunity? Dive in and optimize your campaigns today! #amazonsellers #PPC #ecommerce #digitalmarketing #sponsoredproducts #keywordstrategy #ecommercexpert #connectwithhamid

Amazon Community Updates as of April 16, 2024: Optimizing the main image is crucial for enhancing click-through rates, and using Amazon's new Search Query Data can sharpen your search strategies and increase product visibility. However, recent fee increases and policy changes have met with seller disapproval, suggesting Amazon might need to reconsider some strategies. Additionally, changes in advertising, such as the evolving role of match types in Sponsored Brand ads and the importance of precise product targeting, demand agility from sellers. Operational strategies, including the new Quantity Discounts and the benefits of a hybrid FBA/FBM strategy, highlight the need for adaptable fulfilment methods. In summary, sellers must stay informed and flexible, optimizing listings and adjusting to new policies to thrive on Amazon’s competitive platform. Strategic planning in response to these updates is key to sustained success. Learn more: https://georges.blog/ #itsalwaysdayone #amazon #amazonfba #updates #DigitalMarketing #ecommerce

My Prime Day Playbook Pre-Prime Day 1. Send extra inventory. 2. Minimize PEDs and price adjustments till PD. 3. Schedule PEDs for higher-margin items. 4. Prepare list of items needing price increases to meet margin goals with PEDs. 5. Create Prime Day-specific campaigns targeting high-performing keywords and products. 6. Create retargeting campaigns on our own items with deals. 7. Schedule ads to start a few days before Prime Day to build momentum. During Prime Day: 1. Double the ad budget.(triple the sales) 2. Increase product targeting bids on non-PED competitors. 3. Monitor sales and adjust in real time (if Amazon advertising doesn't crash). 4. Stop deals or PEDs on overperforming products risking out of stock Post Prime Day: 1. Review and document what worked and what didn’t. 2. Create brand-tailored promotions. what's your playbook?

Bow before the retail media might and power! Insider Intelligence predicts that retail media will account for over a third of all search ad spending by 2027 in the US. And one ruler sits atop this kingdom - Amazon. Amazon's search ad business absolutely dwarfs every other player. This year Amazon will generate over $24 billion in search revenues. That's more than 12 times bigger than second place Walmart! While Walmart's growth is impressive, doubling search ad revenues, they still only account for 6.6% of retail media search spending. Amazon is just operating at a scale that no other retailer can match. And Amazon continues to expand its capabilities, now moving into areas like streaming TV ads. Leveraging its first-party shopper data and targeting, Amazon can provide brands advertising solutions across multiple touchpoints. Could another challenger arise to threaten Amazon's retail media crown? Unlikely in the extreme. Their logistics infrastructure, Prime ecosystem and treasure trove of shopper data cement Amazon as the supreme ruler over retail media for the foreseeable future. I'm still curious about how are these numbers compared to the panorama here in Europe. If you have any info, please feel free to share. The lesson for brands is clear - to thrive in retail media and search advertising, you must partner with the Amazon overlord. There is no other path to survival. Resistance is futile. You will be assimilated into the Amazon retail collective. What say you? Does any other retailer have even a faint hope of matching Amazon's search advertising supremacy? Let me know your thoughts in the comments! #paragon #amazon #retailmarketing