EWPA’s Post

Have you seen NBG in Professional Builders Merchant❓ Thanks to NBG's pioneering use of technology, our Product Information Management software (or PIM) is helping independent merchants stay on top of the thousands of price changes that happen every month 📈 This helps them stay competitive and protect their profits🙂 As MD Mark Hughes puts it: “It is often a real challenge for merchants to stay on top of frequent price changes from Suppliers and ensure those changes are inputted into their IT system in a timely manner. Our message is that robust IT systems, like the PIM, can offer a competitive advantage both in terms of accurate pricing, along with a clear time-saving benefit.” You can find out more by reading the full story here 👇 #IndependentMerchants #PIM #BuildersMerchants https://lnkd.in/eUpZENs5

Don’t miss out on e-commerce excellence! Our free audit at CRM Management identifies key areas for growth and efficiency. Act now before it's too late! https://crmsm.co/3SlonK9 #BusinessGrowth #EcommerceExpertise #FreeAudit #UrgencyInBusiness #CRMManagement

Loyalty Programs: More Than Just Transactions - Loyalty is not about points or discounts. It's truly about emotional connection. And there's something special hidden within – let's call it the 'meat juice.' It's the secret to not just keeping customers but also adding value to your business. 🚀 Embark on a journey from knowledge to action with the CLMP Program -Jul 22, 2024 - Jul 24, 2024,  🚀 https://lnkd.in/djNE2mFu That's where a Certified Loyalty Marketing Professional (CLMP) shines. It knows loyalty is about relationships first and rewards later. A certified CLMP person knows they have to find a sweet spot. It's where customers feel valued, and your business grows. That's the art they bring to the table. Wondering if this can help your brand? A CLMP turns loyalty into more than a program. It makes it a part of your business's heartbeat. They create programs that customers love. When customers love the program, they stay. Think about this. Could nurturing customer relationships lead to better business health? In the end, remember, loyalty is a two-way street. It's not just about what customers can give but also what they get. With CLMP's help, you can make sure it's a street paved with value – for your customers and your business. What's your perspective on loyalty and relationships? How do you balance them? Embrace the opportunity to transform your approach to customer loyalty. The CLMP program is more than a learning experience; it's a journey to mastering the art of turning casual customers into devoted fans. Reserve your spot now and be at the forefront of loyalty marketing excellence. Your future in mastering customer relationships and driving business success awaits. Click here to secure your place: https://lnkd.in/djNE2mFu 🚀 Embark on a journey from knowledge to action with the CLMP Program -Jul 22, 2024 - Jul 24, 2024,  🚀 https://lnkd.in/djNE2mFu Merit Incentives Julie Barbier-Leblan Bill Hanifin, CLMP™ Manav Fernandez Mason Hanifin Aaron Dauphinee, CLMP™ Tania Patell Chayya Sakhuja The The Loyalty Academy Quick Brown Fox Consulting, UAE #loyaltyprograms #loyaltymarketing #saudi #ksa #loyaltymanagement #Customerexperience #Certification

In Truth Loyalty & CRM's loyalty programme audit, we test the visibility of a loyalty programme against various criteria and it's always so noticeable whether a brand is confident in its loyalty proposition or not. Take ShopriteX's Xtra Savings and Clicks Group ClubCard - the 2 most used loyalty programmes in South Africa. The loyalty visibility is powerful in both cases. So many brands make the mistake of launching a loyalty programme and then you have to hunt it down in the store or online or in partners' environments. I am extremely passionate about this subject....so much so I dedicated Chapter 28 in 'BLIND LOYALTY - 101 loyalty concepts radically simplified' to programme visibility. Get your copy on https://lnkd.in/gCmE9-z2

Stamp cards are a very well know approach, some say loyalty started around 150 years ago using this exact technique. Something that is very common when you receive a physical stamp card is that, in smaller establishments without Customer Relationship Management (CRM) systems, customers often track their own progress and notify the business upon completion of their stamp card. Interesting enough, we saw cases in Brazil where the result was greatly enhanced by having it physically because, although there was already a robust CRM in place and working for discounts and standard points, adding the stamps physically made the users more engaged because they had the joy to collect and glue all the stickers manually. The equivalence of stamps and points lies not in specific examples like Continente and Vaca que Ri, but in the underlying mathematics that dictates the reward threshold. For instance, Leroy Merlin offers a 1:50 return ratio, while Lidl provides a 1:62 return. These ratios mirror the ‘reward frequency’ concept inherent in stamp cards, where the customer is incentivized to repeat a behavior a certain number of times to earn a reward.

Today we are highlighting stamp cards. I've seen this approach affecting positively so many people regardless of age or other economical factors. It's normally very easy to grasp and the concept of collecting the stamps is something that becomes a group quest, at least in my family. Today I've redeemed a reward from the "A vaca que ri" (Bel) also with the help from the family group. We still have one month to reach for at least one other reward. --- If you are in Portugal and want to participate, the website is https://lnkd.in/dbXspuEY; you need to buy the products that are branded with the promotion, and submit the unique codes. Curiously they say they have hundreds of prizes but actually they are giving 1.002 which is normally advertised as thousands. Sadly the miniature bowling game did not make into the final selection of items.. (we've all been there). -> 20% of the prizes were already redeemed. 27 days left so, if you want to participate you will probably need to speedup the process and buy the big containers that grant you 2 points. Good luck!

By partnering with a dedicated team of specialists, e-commerce businesses can gain a strategic advantage. Imagine a team of experts working tirelessly behind the scenes, laser-focused on nurturing customer relationships and driving sales. Here's how outsourced account management can revolutionise your e-commerce retention strategy: Continue Reading. . . #AccountingMadeEasy #efficiencyatitsfinest #outsourcing #savedtimeandmoney #OutsourceAccountancy #outsourcedpayroll #outsourcedservices #outsourcedbusiness #smallbusiness #outsourcedmarketing #accountinglife #accountingsoftware #profitability #BusinessRiskManagement #accountingprocess #financialgoals #financialdata #accountacy #accountmanagments #remotework #taxfillings #AccountingSolution #AccountingSolution #BookkeeperAccountant #CostEffectiveSolutions #TaxAssistance #VATreturnsb #StarSterlingOutsource #AccountingMadeEasy #ExpertBookkeepers https://lnkd.in/dXW2RvBC

Staying competitive in a fast paced eCommerce environment is a challenge, but staying ahead of your competition is crucial. Providing a seamless customer experience is key to achieving this goal. Here are three eCommerce solutions that can revolutionise your business:⁣ ⁣ 1. Delivery⁣ Your customers expect fast, low-cost (or free) shipping options, but maintaining your profit margins can be difficult. Implementing efficient delivery solutions ensures that you meet customer expectations without compromising your bottom line. Explore partnerships with reliable logistics providers to offer timely and cost effective shipping options.⁣ ⁣ 2. Loyalty⁣ Building customer loyalty is essential for long term growth. Utilising apps such as LoyLap and Digital Loyalty can help you create rewarding programs that encourage repeat purchases and foster strong customer relationships. By offering personalised rewards and incentives, you can enhance customer retention and boost your sales.⁣ ⁣ 3. Returns & Refunds:⁣ Efficient returns and refunds management is crucial for maintaining customer satisfaction and protecting your bottom line. Streamlining your returns process and providing hassle free refunds can enhance customer trust and encourage future purchases. Implement systems that make returns easy for customers while minimising the impact on your business.⁣ ⁣ If you're looking to move your business online, contact our sales team today at www.aibms.com. #poweredbyaibms #backedbyaib First Merchant Processing (Ireland) DAC, trading as AIB Merchant Services, is regulated by the Central Bank of Ireland.

Ecommerce managers are the customers’ champion, always striving to ensure no compromise on service – but sometimes work gets in the way. How can we stay customer-first while juggling other responsibilities? And how can we streamline processes and technology to make things easier? 👩💻 Today at #MM24UK we heard from the experts, with some valuable advice: 🧐 B2B online experiences should be as smooth as B2C. Customers have come to expect the same smooth experience for all their interactions online, so it's important to know that expectations are higher than ever. - Catherine Rees ✅ Prioritise based on outcomes - when Customer Care raise an issue it can be hard to assess its importance. A checklist can helpful to ask 'how many people this is affecting', 'what is the impact', and 'what is the effort to fix it'. -Lauren Duncan 🤝 When it comes to internal management, never be a SPOF (Single Point of Failure). Make sure to include your stakeholders and ensure there's always someone you can always bounce ideas off. -Alex Hannaford A big thank you to the panelists who've shared their nuggets of wisdom, and a shout out to Johnnie Norton for hosting! 🖤 @

According to a study by DynamicWeb, the role of eCommerce in growing fast in B2B. More than three-quarters (78%) of businesses provide their customers with an eCommerce storefront or customer self-service portal – up by 26% since last year. Does your company offer customers self-service opportunities? And is it simply about consulting information or can they interact with your systems? Excellent customer service goes the extra mile and integrates back-office systems with customer service portals allowing for much more than just information exchange. Scheduling an appointment with a service engineer is a great example of this.