Cannes Lions 2024: 8 more shortlists for India, tally reaches 54. Four shortlists for Leo Burnett, three for Ogilvy and one for #BrandDavid. #e4mAtCannes🇫🇷 #CannesLions2024
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What's next? Leaders from top ranked MENA agencies react to the United Arab Emirates best-ever ranking on the Cannes LIONS global index. What does this mean for the industry? What are its implications for the UAE? and what are the top lessons learnt that can contribute to a better showing for the UAE at the Cannes Lions International Festival of Creativity in 2025? Hear from IMPACT BBDO's Dani Richa and Ali Rez, FP7 McCann's Federico Fanti, Leo Burnett MEA (Middle East & Africa)'s Kalpesh Patankar, and Saatchi & Saatchi ME's Sebastien Boutebel in the link below. #Marketing #Brand #CreativeEffectiveness #CreativeImpact #UAE
How can the UAE build on its best-ever Cannes LIONS ranking in 2025? - Campaign Middle East
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Onto the next.
BBDO PAKISTAN has won the 2024 Agency of the Year title at Effie Pakistan, with a comprehensive haul of 11 Effie statues for 8 projects from 7 different brand partners. BBDO has for more than a decade consistently been the most awarded creative agency in Pakistan, and has produced some of the most iconic works the country has ever seen, always pushing the boundaries of creativity that leads to effectiveness. We couldn't have achieved this without the support and the trust of our amazing brand partners who share our vision of making the most creative and effective work possible. And of course, a big thank you to our talented crew who have always believed. #IMPACTBBDO #BBDOPAKISTAN #TheWorkTheWorkTheWork #EffiePakistan
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CMO - Equentis Wealth | Brand | Digital | Commerce | Integrated Marketing | ex - IIFL, Piramal, Google, Future Group & Tata’s
Delighted & deeply grateful for this recognition, "Impact CMO 40 under 40" 2024. Heartfelt gratitude to everyone who has been a part of this journey & a big shoutout to the fellow marketing leaders. 😊 🙏 First and foremost, I would like to thank the organising committee at IMPACT Weekly Magazine, Laqshya Media Group & Salesforce, the judges for this incredible honour. Your recognition of our hard work and dedication is truly humbling. To my team, this award is as much yours as it is mine. Your creativity, passion, and unwavering commitment have been the driving force behind our success. Thank you for your endless support & for believing in our vision. To our clients & partners, thank you for your trust and collaboration. Your partnership has been invaluable.On a personal note, I want to thank my family and friends. Your love and encouragement have been my anchor and my inspiration. As I reflect on this achievement, I am reminded of a powerful quote by Maya Angelou: "You can’t use up creativity. The more you use, the more you have." This quote resonates deeply with me because it speaks to the boundless potential that lies within all of us. In marketing, creativity is our greatest asset. It allows us to connect, to inspire, and to drive change. It motivates us to continue pushing boundaries, to keep innovating, and to strive for excellence in everything we do. Thank you once again for this incredible honour. Let us all continue to harness our creativity, to inspire one another, and to make a lasting impact in the world of marketing. #marketing #awards #achievement #recognition #brandbuilding #growth #team #innovation #positivemindset #winningtogether #digitalmarketing #leadership #excitement #happiness #celebration
Our special edition features two high IMPACT properties. First, the IMPACT CMO 40 Under 40 that honours the very best of Indian marketing leaders who are below 40 years of age. The second, Cannes Lions 2024, which is all set to honour the finest creative campaigns from across the world. India’s top agencies are representing the country, hoping for the biggest-ever Lion haul. Neeta Nair Nawal Ahuja Annurag Batra Leo Burnett India BBDO India Dentsu Creative tgthr. MullenLowe Lintas Group DDB Mudra Group White Rivers Media FCB Group India FCB Ulka FCB Kinnect Good Fellas Studio Havas India grapes Shrenik Gandhi Aalap Desai Gurbaksh Singh anupama ramaswamy Priyadarshi Khastgir Adrit Mishra Ajay Maurya ZOFF Akash Agrawal Alok Arya Ankit Kapoor Ankita Bharadwaj Anukool Kumar Anushree Tainwala Atish Negi Chandni Batheja Narayana Health Dr. Ravinder Varma Gaurav Nijhawan Gokuldas K Harshna Dadu Janani Kandaswamy Kartik Johari Kevan Anand Read - https://lnkd.in/df53GmEv https://lnkd.in/dfpu7GRB #CannesLions2024 #advertising #Cannes #cannescontenders #IndiaatCannes #creativecampaigns #Lion #40under40 #marketing #cmo #IMPACT
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2023: No.1 in the Middle East, No.9 in the world. 2024: No.1 in the Middle East, No.7 in the world.
For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world. The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers. IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50. Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible. BBDO Worldwide #IMPACTBBDO #WARC #BBDO
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BBDO India is set to present five campaigns at Cannes Lions 2024, with four for Ariel India and one for Mumbai Police. The campaigns are set to compete in multiple categories. Campaigns: Home Teams #ShareTheLoad (Integrated) Home Teams #ShareTheLoad (Film) Ariel ‘Times News Hijack’ Ariel ‘Home Maps App’ The ‘103 Rakhee’ for Women’s Safety Follow the link in comments to know more. #advertising #marketing #canneslions
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Arnaud Verchere, Tonic International's Chief Executive Officer, recently appeared on the business breakfast show for the Super Bowl post-game analysis on Dubai One, sharing intriguing insights. During the interview, he discussed the impact of the so-called Taylor Swift effect and big-budget buzz on advertising costs. Arnaud also highlighted the staggering increase in ad costs, with prices reaching a record-breaking $6-7 million for a mere 30 seconds of airtime. However, he emphasized that advertising success is not solely determined by the amount of money spent, but rather by the ability to tell a captivating story and effectively connect with the brand's message. In addition, Arnaud emphasized the importance of authenticity and relevance when using celebrities in advertisements. He stressed that celebrities should be more than just a pretty face and should play an integral role in the storytelling process. Arnaud also discussed the booming advertising industry in the Middle East, noting the rapid growth and the increasing use of data-driven strategies to target specific audiences and create more impactful advertisements. Tonic International, as a leading agency in the region, is well-equipped to help brands navigate this changing landscape. With our expertise in crafting creative campaigns, we can assist brands in achieving their marketing goals and standing out in the fast-paced world of Middle East advertising. #superbowl #advertising #marketing #dubai #dubaione
Touchdown for Creativity! Decoding the Super Bowl Ad Blitz with Tonic International
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When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP. When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.
📣 WPP wins most creative company at Cannes Lions International Festival of Creativity 🏆 🎉👇 https://ow.ly/yPUa50SnxJ0 Congratulations to Ogilvy for being named Creative Network of the Year and The Coca-Cola Company for winning Creative Brand of the Year, supported by its global marketing partner WPP Open X 👏 Thank you to our people, clients and partners for your extraordinary creativity ✨ 160 Lions in total: 1 Titanium, 6 Grand Prix, 27 Gold, 43 Silver, 83 Bronze #WPPCannes #CannesLions
WPP wins most Creative Company at Cannes Lions 2024
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IPG Mediabrands wins the media and creative mandate for Air India Limited. The media planning and buying group's victory gave IPG more bragging rights, especially because Initiative's creative partner McCann Worldgroup India secured Air India's global creative mandate in 2023. #creativemandate #media #mediaplanning #multichannelmarketing #adtechtoday
IPG Mediabrands Wins Media and Creative Mandate for Air India
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The stage is a big achievement in itself: Remind Cannes Lions Jurors https://ift.tt/l7qvzn3 As the curtain will soon rise on the Cannes Lions Festival, agency heads and marketers lean forward, hearts racing, wondering if their work will get them the coveted trophy. Agencies and brands, like warriors preparing for battle, present their finest work. Creative souls, whether in the hallowed halls of the creative department or elsewhere, pour heart and soul into their craft. So, as the spotlight intensifies, nerves fray. Months of labour and meticulously crafted campaigns are now dissected by the Jury members. Some will stride away, proudly clutching their Lions, their triumph celebrated with joy and admiration. Others, humbled by the experience, will reassess and find renewed determination fueled by the fierce spirit of competition. But let’s not forget: participation itself is an achievement. And so, as the countdown to Cannes Lions begins, we had a chat with some of the jury members about what they had to say about this year's participants. Here are the edited excerpts: Akanksha Goel, CEO & Founder Socialize / We Are Social, United Arab Emirates: An often underappreciated reality of winning is that so much of it actually happens in the middle. We love beginnings because of the excitement to start. We love the end because we achieve what we aimed for. But the real battleground is the middle. That’s where ideas are pushed and pulled, where many falter. But it’s also where true passion for the industry shines, with teams stepping beyond the confines of billable work and working hours to create career-defining work that sometimes brings home a Lion. Embrace the middle. Whether your agency makes it to the end or not, remember to recognize, reward, and celebrate this middle. It’s where the magic happens. Anusheela Saha, NCD, FCB India: One of the biggest and better shifts I have seen so far is the emphasis on brand work. And when I say that...I mean work that makes business sense or comes from a place of building more brand love currency. Purpose driven work for the heck of "do good" is not the most desired place to be in for entries. It's a good shift and a much needed one. Gurbaksh Singh, Chief Innovation Officer, DENTSU CREATIVE India: Firstly, good luck to all agencies participating in the Cannes Lions this year. I would like you to bring nothing but your best original and out-of-the-box work. It is a festival that recognises innovation, uniqueness and significance. Emphasise not only outstanding creative campaigns but also those that can move people emotionally. Remember that it is often the most memorable works that unite inventiveness with meaning. Strive to make your entries reflect a true dedication to what you believe in as well as the core values of the brand. I anticipate experiencing the craftsmanship of mind-boggling ideas you have come up with and their compelling narratives. Hephzibah Pathak, Executive Chairperson, ...
The stage is a big achievement in itself: Remind Cannes Lions Jurors https://ift.tt/l7qvzn3 As the curtain will soon rise on the Cannes Lions Festival, agency heads and marketers lean forward, hearts racing, wondering if their work will get them the coveted trophy. Agencies and brands, like warriors preparing for battle, present their finest work. Creative souls, whether in the hallowed ha...
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