FCB Global’s Post

Some gems here.

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

The status of Icon is not self proclaimed but EARNED. It’s time to re-evaluate your next #meeting #conference #event #incentive goals and decide if you want it to be just OK, which is fine if that’s where you want to be!!! Or maybe you want to be an ICON too in which case Royal Caribbean Meetings, Incentives and Events is the only option worth reviewing.

🦁 😿 Did your Cannes Lions submission not achieve the success you hoped for this year? Despite investing time, effort, and resources, not every entry makes it to the top. But every setback is an opportunity to learn and improve! We are offering free 15-minute "Cannes Lions Post-Mortem" feedback calls to try and help you understand what went wrong. Simply send us your case film and the Lions and categories in which it was submitted. Our team of experts, with firsthand experience in the Cannes Lions jury room, will provide valuable feedback from a jury perspective. Gain a deeper understanding of what may have caused your lack of success and learn how to make the necessary changes for a stronger showing next year. Don't miss this opportunity to enhance your chances of success at the Cannes Lions. 👇 Link to book your free call today is in the comments! #CannesLions #CreativeExcellence #Feedback #MarketingStrategy #AwardsExperts #Advertising

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

If Golin's success at Cannes has whetted your appetite for how awards can help build the profile of the most outstanding work coming out of your agency, the good news is that you've got over a week to get your Creative Moment Award entries in. 😀 Good luck folks The link to the Creative Moment Awards site is in the comments

Cannes Young Lions 🦁 Inspiration and dedication are key ingredients to success in this competition, and participants must truly embody the spirit of creativity and teamwork. See below insights & tips on what it takes from the young media lions competitors. 🇨🇦

Today, the El Paso Chamber released a critical comparative study on sports entertainment venues, crafted in partnership with CAA Icon Strategic Advisory. This comprehensive analysis reveals that El Paso is significantly underfunded compared to similar markets, ranking 33rd out of 35 in investments since 1990. There are far more statistics like this one in the full study that illustrate the untapped potential of El Paso’s sports and entertainment venues. As we plan for the future, it's essential that we consider these findings to guide our decisions and ensure that our sports and entertainment facilities can truly meet the needs of our community and bolster our economy. For the full study and more insights on enhancing our event venues, visit https://bit.ly/3xvAv3v. 📷: The University of Texas at El Paso #ElPasoChamber #EPC #EPCEverywhere #EPCAdvocacyInAction #EPSportsAndEntertainmentVenues

An insightful take on the current state of #Cannes #advertisingawards and #multiculturalism I'm interested to hear more thoughts on this from the #linkedin #community

Cannes Lions Award Entries Are Down 38% Compared to All-Time High in 2016. The average cost per entry is about LKR 345k and traditional categories that make up the bulk of entries have declined since 2016: Print & Publishing, for instance, has fallen from 3,777 entries to 734. #CannesLions #Advertising