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#FCBAtCannes #CannesContender During the End-Of-Season-Sale, Vigil Aunty in collaboration with Nora Fatehi replicated the modus operandi of fraudsters by creating an entirely fake brand - Lulumelon. Fake social media pages, fake websites, and even ads where Vigil Aunty deepfaked herself into Nora. Amassing unimaginable earned media, this guerrilla campaign aimed to correct the optimism bias harboured by everyone. For HDFC Bank by FCB Kinnect & FCB/SIX India #FCBKinnect #CannesLions2024 #CannesLions #LulumelonEOSS #VigilAunty #HDFCBank

Karan Darji

Business Development | Marketing | SAAS | CRM | Strategic Alliances & Partnerships | Media Production | Events

3w

Very thoughtful and amazing way to raise awareness.

Arjun Dhananjayan

Founder & CEO, 88GB | Recognised as Impact 30U30 & Social Samosa 30U30 ’23 | Leading A Diverse Digital Transformation & Creative Tech Company

3w

Great campaign, Kudos to FCB Kinnect team.

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