FCB Global

As the world gears up for the 2024 Paris Olympics and Paralympics, global brands are making their moves, but what do local French creatives, strategists, and business leaders think about hosting the event? Ahead of tonight's opening ceremony, LBBonline - Little Black Book's Olivia Atkins spoke to the industry about the creative opportunities that await. Damien Guiol, Chief Creative Officer at Change, a FCB alliance, shared his thoughts about how the Olympics as a chance for Paris to shine: “As we hurtle towards the start of the Games, I’m excited to see our city of light shine under the spotlight of the world. The beauty of the Olympics is its ability to transcend borders and differences to bring people together from all walks of life. For two short weeks, Paris will be the epicentre of the world of sport, but also the stage for the largest campaign in the world – a campaign that will celebrate the unity and diversity of humanity. That’s what will resonate with people the most.” Paris awaits: https://lnkd.in/et3iBVEa   #Paris2024 #Olympics #LBB #Advertising #Marketing 

This week, The Drum has published a mid-year update to the World Creative Rankings, offering an early look at the advertisers and agencies that have been leading the way in 2024. Today, they're celebrating some of the best ads of the year so far and we're pleased to see two campaigns from FCB New York have made the list: "Spreadbeats" for Spotify and "Lap of Legends" for Michelob ULTRA have been named among the standout ads from the past six months that have captured attention and set the tone for the industry. Watch the spots: https://lnkd.in/e5ZHcyuw #TheDrum #WorldCreativeRankings #Advertising #Creative #BestAds2024

Google recently announced that after four years of trying to eliminate the so-called “cookie tech” in browsers, they now plan to keep the controversial digital activity-tracking widgets after all… Eric Chun, EVP, MD Strategic Analytics at FCB Chicago, shared his thoughts with Mediashotz on what this means for the industry: “This is a clear bottom-line driven move that reflects shifting consumer behavior on search, the technical challenges involved in trying to build an alternative ID solution as equally lucrative, and also the lack of a true privacy benefit that in totality outweighs the lost revenue potential.” Eric’s insights this way: https://lnkd.in/dVWJ2XsZ   #Advertising #Google #Privacy #Cookies

For the first time ever, The Drum has revealed how their World Creative Rankings are shaping up halfway through the year, and we’re delighted to see three FCB offices among the Top 20 Agencies for 2024 so far! FCB New York has raced to the provisional top spot thanks to three campaigns scoring highly among award juries – “Lap of Legends” and “Dreamcaster,” both for AB InBev’s Michelob ULTRA, and “Spreadbeats” for Spotify, which won the Digital Craft Grand Prix at Cannes Lions International Festival of Creativity last month; FCB Chicago has climbed a staggering 159 places to be sitting in 13th place after a strong start to the year, also taking home a Cannes Lions Grand Prix in Health & Wellness for “The Last Barf Bag” for Dramamine; and FCB Canada rounds out our Top 20 trio in 15th place. Congratulations also to our parent company, Interpublic Group (IPG), who has taken second place in the provisional holding company standings. The race is on: https://lnkd.in/eVGhxYiJ   #FCB #TheDrum #WorldCreativeRankings #Creative #Advertising

Concluding one of the year’s most closely watched reviews, Kellanova (formerly Kellogg Company and maker of Pringles®, Cheez-It®, Pop-Tarts® and more) announced it is expanding its partnership with Interpublic Group (IPG), appointing FCB its creative and production lead for global priority brands. Speaking on the news, Tyler Turnbull, Global CEO of FCB, said: “We’re thrilled to partner with Kellanova as they embark on the next phase of accelerating global brand growth across its iconic portfolio of brands. They needed an ambitious agency partner to support their journey to become the world leader in snacking and it’s a real testament to our teams around the world who all believe unequivocally that creativity is the single most important economic multiplier that can achieve these growth ambitions across every market.” Ad Age has the story: https://lnkd.in/dkWitQjn

With the 2024 Paris Olympics and Paralympics just around the corner, Air Canada has launched “Ticket to Dream,” a powerful new spot celebrating Team Canada’s heroic journey to the Games. Created by FCB Canada, the emotional and inspirational spot tells us that no matter how difficult the journey, the reward is always greater.   Speaking about the work, Jeremiah McNama, Executive Creative Director at FCB Toronto said: “The spot embodies the hard work, determination and strength required both to start over in a new country and to become an Olympian or Paralympian. Both travel and the Games are about pursuing dreams, and through this spot we’re showcasing Air Canada’s role in both of those journeys.”   One Canadian dream leads to another.   Read more on Campaign Canada: https://lnkd.in/ehqCmYdM   #FlyTheFlag #AirCanada #Paris2024

Guess who’s back again? The Drama Llama🦙. The Dramamine spokes-character returns in FCB Chicago’s new work to launch the Advanced Herbals TM Nausea + Stress Support lozenge, dietary supplement. In the series of spots, the whimsical Drama Llama is navigating everyday stresses in humorous scenarios, from elevator rides to backstage panics. But with the help of Advanced Herbal, a new line of non-medicated products, all the motion sickness and stress is gone. Stress support this way: https://lnkd.in/e48f5UcK

Being with others and having a drink is a classic cocktail, but as our social habits are changing, LBBonline - Little Black Book's Laura Swinton asks how alcoholic drink brands are responding... Alexander Beerden, Group Strategy Director at FCB New York, weighed in on the debate to discuss how important in-person socializing is for the beverage industry, and the opportunities that await: “In the category and world at large things are ever-evolving – technologies, behaviours, preferences. For all the changes we have and continue to experience, it’s also really important to remember the value in what doesn’t change. Timeless human emotions and motivations are always the best levers for brands to pull.” Grab a drink and settle in for more insights: https://lnkd.in/d_tuHUtg

KFC + FCB = KFCB 🍗 As KFC India gears up for its next phase of growth, the brand has appointed FCB India as its creative agency of record to lead KFC’s 360-degree creative communication. FCB India was selected after a multi-agency pitch and will focus on strengthening KFC’s relevance and recruiting next-gen KFC consumers. Speaking about the appointment, Dheeraj Sinha, CEO of FCB Group India & South Asia said: "We're so excited about this partnership because it shows the tremendous faith that team KFC has put in our thinking, creativity, and energy for the brand. This is a great opportunity to build the next phase of success for the KFC business in India. And, it’s a great milestone for the story that we're building for FCB. Together, we look forward to creating magic.” Storyboard18 has the scoop: https://lnkd.in/dt9VB_rJ

If you're heading to the Chilean Marketing Congress this week, don't miss our Global CCO, Andrés Ordóñez, discussing how courageous teams can use creativity to help clients solve their biggest business problems. During this period of social, economic, political, and technological change, marketing can help guide strategic decisions and help brands adopt timely business models that work. The event, presented by ICARE Chile, will explore the economic power of creativity and how marketing can help companies on their path to growth. Catch AO at 12:30pm on Thursday July 18: https://lnkd.in/gvKrVqVm #Creativity #ICARE #CorazónValiente #Advertising #Storytelling #CreativeIdeas