Honored and humbled! Two of our campaigns, 'Look of Love' for Bausch + Lomb and 'Out&Proud@Work' for Bombay Times, have been spotlighted by Think with Google. At FCB Kinnect & FCB/SIX India, we celebrate PRIDE and champion inclusivity not just during Pride month but throughout the year. We're proud to create work that drives genuine impact and raises awareness. Here's to making a difference, one campaign at a time! 🏳️🌈❤️ 🔗 Here is the feature article: https://lnkd.in/de6aMvrm #FCBKinnect #FCBSixIndia #KinnectPride #LGBTQInclusion #DEI #ThinkWithGoogle #DiversityAndInclusion #KinnectImpact FCB Group India FCB Global Dheeraj Sinha Rohan Mehta Chandni Shah Sana Macha Lairellakpam Neeti Chopra
As we celebrate Pride Month, here’s some food for thought: How can marketers ensure everyone feels seen year-round? 🩷 We spoke to three brands in India to find out how they’ve cracked the code on creating genuinely inclusive ads. 🏳️🌈 Be consistently inclusive: Joy Personal Care by RSH Global The skincare brand walks the talk on inclusivity by featuring plus-sized women, sex workers, and survivors of acid attacks in its ads over the years. Last November, it shone the spotlight on transgender people. 🏳️🌈 Be community-led: Bausch + Lomb India The eye care brand not only told the real stories of real LGBTQ+ couples — it engaged the community throughout the creative process. The campaign resonated widely, achieving a reach of 13.5M. 🏳️🌈 Be in the everyday: The Times Of India and Bombay Times Bombay Times launched a series of videos on YouTube showing how workplace discrimination impacts the livelihood of the LGBTQ+ community. Dive in for more inspiration: https://goo.gle/4cf48VM #ThinkWithGoogle #DEI #Marketing #Pride
