FIBA’s Post

I attended the first lesson of the “Digital Transformation and the Future of the Sports Industry” program organized by Kadir Has Üniversitesi Spor Çalışmaları Merkezi and Socios.com Türkiye. We were introduced to the sports industry and examined the sports models of North America and Europe. #SportsIndustry #SociosTürkiye #TurkishFootballFederation #TürkiyeFutbolFederasyonu

Who do you think will reach the Euro 2024 quarter-final? Winning On-pitch: It is down to players' and coaches' performance. Winning Off the pitch: Embelex solution can deliver great value to Fans and Sports partners by transforming team jerseys into a digital asset, by connecting physical and digital worlds. 𝐌𝐮𝐜𝐡 𝐦𝐨𝐫𝐞 𝐭𝐡𝐚𝐧 𝐣𝐮𝐬𝐭 𝐚 𝐬𝐭𝐢𝐜𝐤𝐞𝐫 𝐨𝐧 𝐭𝐡𝐞 𝐬𝐡𝐢𝐫𝐭. #WearableTechnology #FanExperience #SportsTechnology #Euro2024

⭐️ The countdown to the #Paris2024 Olympic Games has begun 🇫🇷🥇   The Olympics represents not just a showcase of incredible athletic talent, but also a chance to celebrate unity, determination and human spirit. Brand values are key in any sponsorship decisions because they ensure a meaningful and authentic partnership. Sponsors align their support with the Olympic values of excellence, friendship and respect. These brand values help alignment by:    ✅ Strengthening brand credibility and reputation  ✅ Creating genuine connections with audiences who share these values ✅ Ensuring a positive impact on both the athletes and the brands   Brand values make an incredible impact on sponsorships, here at Luscid, we prioritise this aspect as a key pillar when assisting brands in finding the ideal fit for their sponsorship deals. Aligning brand values is crucial not just to boost brand visibility and credibility but also to foster meaningful connections with audiences who share these core beliefs.   In the coming weeks, we'll explore the three core Olympic values and how the Luscid platform analyses brand values to find the perfect sponsor.   #Olympics #Sponsorships #BrandValues

🌟 One Month to Go Until EURO 2024! 🌟 As we countdown to one of the most anticipated events in the sports calendar, the opportunity for brands to shine has never been greater. At Elevate Global, we believe in the power of memorable event activations to not only capture attention but to forge lasting connections between brands and audiences. 🔗 We’ve shared our insights and strategies in our latest blog post: "Make UEFA EURO 2024 an unforgettable event with event staff from Elevate." Dive into the essence of impactful activations, strategic do’s and don’ts, and discover how your brand can stand out in a crowded field. Read the blog here : https://lnkd.in/eUB2tVBg ✨ If you’re looking to elevate your brand’s presence, now is the time to make your move. Let’s make EURO 2024 not just a moment, but a milestone for your brand. Rebecca Martin Sana Julie Célian Lucy-Marie Antonio Luciana Annabelle Kuba Rafaella #EURO2024 #BrandActivation #EventStaffing 

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gn7YdZAz #SeedtagInsights #ContextualAdvertising #AdTech

Paris 2024 has introduced a new trend in Olympic sponsorship with extensive product placement. Winning athletes received their medals on Louis Vuitton trays and used Samsung flip phones for "victory selfies," showcasing a significant push by sponsors to integrate their brands into the Games. Samsung and LVMH's high-profile placements highlight a growing trend to leverage the Olympics for commercial gain within the constraints of existing advertising rules. The International Olympic Committee (IOC) is embracing this trend, with Los Angeles 2028 already planning to build on Paris' approach. LA28 has raised over $1 billion in sponsorship and aims to surpass $2 billion, with an expected auto sponsor announcement by year-end. A key element in this evolving strategy is the increasing importance of intellectual property. The IOC's ability to control and monetize its branding and sponsorship assets is crucial, as it allows for innovative commercial partnerships and product placements while maintaining regulatory compliance. This focus on intellectual property is vital for maximizing revenue and ensuring that the Olympics remain a premier global event for sponsors and advertisers. The increased product placement has sparked debate about its impact, with some fearing it may lead to excessive commercialism. Despite this, the IOC is committed to evolving this trend, seeing it as a way to enhance revenue and global brand visibility. #Paris2024 #OlympicSponsorship #ProductPlacement #BrandIntegration #Olympics2024 #InnovationInSports #CommercialTrends #IntellectualProperty #GlobalVisibility

It is an Olympic sport .... it takes determination, professionalism and endurance :-)

Which sponsor is the champion of #Euro2024? When you think of a major international sporting event, you think of a major craze. And with good reason: Euro 2024 represents nearly 8 million articles visited per day 👀 As this visibility is very important for partner brands, Seedtag has analyzed the impact of the championship on them thanks to its international network of publishers: 🚀 adidas succeeded in capturing attention thanks to its new international outfits and player sponsorships 🙌🏻 Thanks to its collaboration with UEFA, Hisense Group appears at least 2 times more often than other sponsors 🥤 The Euro 2020 controversy between The Coca-Cola Company and Cristiano Ronaldo continues to cause a stir ⚽️ Lidl succeeds in attracting families with its popular football-related items With its 13 international sponsors, Euro 2024 shows once again that sporting competitions are a springboard for brands. What will be the result for the next Olympic Games? Discover more: https://lnkd.in/gYhAA-Kg #SeedtagInsights #ContextualAdvertising #AdTech

Competition for major event (#sports, #exhibition) #sponsorship is becoming more intense with potential sponsors & other stakeholders demanding hard evidence of #brand & #market alignment. How are you meeting these demands in your sponsorship pitch deck? Summarised below is a very basic foundational approach (Inception) to #monetise internal #data via augmentation with external data to inform & enhance sponsorship #value exchange. From here we build- ask us how.

AC Milan is the European club that has grown the most for the third consecutive year: 👉 Total value: €1.436 billion ▪ +35% in 2022 ▪ +83% in 2023  ▪ +35% in 2024 Last results: €398m revenue -> €127m of which from sales ✅ 2 years, 31 partnerships In the last two seasons, AC Milan has: 🔺 entered into 19 new partnerships 🔺 renewed 12 (including the main shirt sponsor Emirates). The strategy is clear: ▶ Internationalization of the brand -> example: the recent friendly game with AS Roma in Australia ▶ Collaborations aimed at the younger generation ❓ Which clubs are innovating commercially? #footballbusiness #growth #sportbiz Data: Football Benchmark, La Gazzetta dello Sport