TRUST. A key part of the First Coast News On Your Side campaign to earn viewers trust begins with our morning audience. Our recent local research, shows more viewers want trustworthy and credible anchors. Oue research also finds viewers crave authenticity and humanity in their meteorologists, traffic anchors and reporters. Because we care about what our viewers want, we are making a renewed commitment to report stories with balance and also provide a sense of hope. We live this at First Coast News, in every fiber of our being. And to this point, our marketing team delivers TRUST Good Morning Jacksonville. This May, we launched the multi-faceted campaign targeting viewers on our legacy NBC12 and ABC25 duopoloy, in external media and experiential marketing. The results, seen daily in growth, not only in numbers but in awareness and culture within and outside our station's walls. And, it begs the question, what station do you TRUST. #FirstCoastNews #OnYourSide #Trust #GoodMorningJacksonville #TeamTegna #NBC12 #ABC25
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Univision of the Streets: The Rise of Hood Media In this video, we delve into the emerging phenomenon of hood media and its impact on the streets. Join us as we explore its significance and discuss the comparison to mainstream media. #HoodMedia #StreetCulture #UnivisionOfTheStreets #EmergingTrends #MainstreamVsHoodMedia #StreetMedia #AlternativeVoices #MediaInfluence #YouthCulture #StreetReporting
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KEY POINTS: (1) 32.2 million people watched Biden’s State of the Union address, a big increase from the 27 million who watched in 2023; (2) Viewership skewed older, with 74% of the audience age 55 or older. Just 19% of viewers were between the ages of 35 and 54, and about % 18-to-34 demographic; (3) Fox News Media was the most-watched network for the address, with an audience of 5.6 million viewers, followed on cable news by MSNBC with 4.2 million viewers and CNN with 2.5 million viewers.
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Founder, Creator Vision: we help brands maximize creator marketing investments: Board Member/Chief Growth Officer/ Microsoft Alum, CAA, Hasbro, WPP, Forbes 50 Entrepreneurial CMO/AdCouncil/Campaign 40 over 40
BLAME BLUES CLUES: It’s not enough to just capture attention, marketers now need to BUILD IN PARTICIPATION. Why? Because younger audiences demand to be more than passive spectators. They have been trained since their days of watching Blues Clues to talk back to the TV. CashApp, 7-Eleven & eos Products have amazing examples for how to engage their audiences. I shared my thoughts in Fast Company below👇👇👇 https://lnkd.in/gWpiG2Mp
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Emmy and Murrow Award-winning WPLG Field Journalist + Girl Scouts Mom + Syracuse University Adjunct Professor + Arts Advocate
IRL Distribution: “In what The Texas Tribune is calling a ‘first’ for its newsroom, the outlet experimented with in-person outreach for its reporting on air quality monitoring and petrochemical plants. The Texas Tribune’s director of audience growth and engagement Matt Adams said the Tribune has put renewed focus on pushing beyond posting stories on Twitter, Facebook, and other social media. ‘We’re thinking more about in-person and community impact and what can we do to go beyond a website or a platform that [readers] might not be on or might not see,’ Adams said. The often small-scale experiments are happening in the context of some macro trends in journalism. Traffic to news sites through social media is dropping. Digital-native newsrooms are producing some of the industry’s most important work without a legacy print audience….All this has left a number of news organizations rethinking audience work and distribution — and especially how they can get their work in front of people who could use it the most.” https://lnkd.in/eQhCHnvU
The recent work of The Texas Tribune audience team is showing that the future of audience engagement will involve new ideas, but the goals remain the same: keeping communities informed. https://lnkd.in/gfCYzxa4 Very proud of this work and the work of our partners to make sure the information in a recent story about air monitoring in Houston made it the communities that needed the resources.
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Dive into the intersection of tech and politics with Bryan Miller, President of Neptune Ops, as he reveals the game-changing strategies behind political advertising. From targeting policymakers to harnessing the power of streaming TV, this episode explores the evolution of advocacy in the digital age. https://lnkd.in/gKi652M6
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Top Ranked Insurance Agency Licensed in NV, AZ, OR, WA and CA | I Help Insurance Agents Write More Business Using Social Media | Let’s connect📱 Instagram/Tiktok: @nicksakha 🎥YouTube: Nicholas Sakha
New YouTube Video is LIVE! I sat down with Stormy Buonantony, a sideline reporter for ESPN college football, the UFL, and also spent two years as the rink-side reporter for the Vegas Golden Knights. She's a four-time Emmy Award winning journalist and the studio host for The Lombardi Line Podcast on the sports betting network VSIN. She's also a SDSU graduate where she majored in journalism. In this episode we discuss her journey to national television, the evolution of sports betting, and what its like being a women in her industry. Link in the comments 👇🏼
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Here are some clips from last night's victory over the Warriors that Newsstitched Media's team put together. #Newsstitchedmedia
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Will you be taking your relationship to new heights this summer?! We worked with TUI to help new couples who will be taking their relationships across the pond, getting them ready for the different challenges they may have to face abroad! Just like relationships, team work makes the dream work, and it is exactly that which made this campaign so successful! We knew what was needed from a broadcast perspective, especially when it comes to securing coverage across national broadcast programming. We ensured this was communicated to the client and put together a plan of action that we knew was going to deliver outstanding results .... AND IT DID 🔥 If you want to hear more on how we can do this for your clients, drop me a note - anna.rota@markettiers.com! #broadcastpr #relationships #markettiers markettiers
Flying through a national and regional broadcast schedule ✈️ We teamed up with One Green Bean and TUI Blue ahead of the summer to help new couples who will be navigating their first holiday as a pair. We worked together to craft bespoke research questions to create strong headlines for media revealing the different tests relationships face on their first holiday. Leveraging our producer relationships, we were able to build impactful segments that would speak directly to their target audiences with our spokesperson Paul Carrick Brunson, Relationship Science Expert. We landed stellar coverage on Heart Breakfast, which was also shared to their 450k+ Instagram followers, and 10 BBC regional stations, as well as many others. #MediaCampaign #BroadcastPR #BrandAwareness #Coverage
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Broadcast Media Specialist| Tv Presenter | Radio presenter | Business Journalist | Podcast Producer | Digital Strategist Vision Group| Photographer
I don't always want to engage in discussions about Social media versus Linear/traditional media because I find it straightforward. If you're seeking depth in stories, Linear media will deliver this better. However, if you're looking for general knowledge or simply want to stay informed about what's happening, keep scrolling through social media platforms. This is the simplest explanation I can provide. #Socialmedia #Media #Mediatrends #Broadcast
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