First Media US’ Post

Welcome to our latest edition, where we're diving into this week's top marketing stories. From epic celebrity collaborations to significant policy shifts, we're bringing you the insights you need to stay ahead in the fast-paced world of marketing. Here’s the latest news that took social media and marketing world for a ride these past few days- 1. Kendall Jenner and Emma Chamberlain coming together for an epic brand collab that sold out within minutes of launch. 2. Coca Cola CEO saying re-inventing products is as important as coming up with new line of products. 3. Chick-fil-a's marketing flop, and Shake Shack seizing the opportunity to secure partnership. 4. Adidas seeing significant growth & deciding to over-invest in their marketing. #marketingnews #latestnews #marketingworld #brandcollaborations #collaborations #818tequila #chamberlaincoffee

How Brands Partnered with 'Deadpool & Wolverine' Maximum Effort's George Dewey** explains the fun and strategic brand partnerships for the upcoming "Deadpool & Wolverine" film, which hits theaters on July 26. 🔹Key Highlights: - Brands Involved: Heineken, Heinz, Jack in the Box, and more: - Creative Campaigns: - Heineken: Beer cans made from Wolverine's claws. - Jack in the Box: Deadpool mascot makeover promoting Mini Chimi Bang Bangs. - Heinz: Comparing costumes to ketchup and mustard. - Strategic Advantage: Maximum Effort's full view of the film’s production helps create unique tie-ins. - Marketing Approach: Embracing marketing as part of the fun, leveraging creative concepts, and moving quickly without overthinking. Despite the R-rating, the partnerships have been tailored to fit brands naturally, focusing on concept-driven, memorable campaigns rather than just media spend. #Marketing #Deadpool3 #BrandPartnerships #DigitalMarketing #PopCulture #AdvertisingInnovation

You'll never guess what brand asked me to collab - Absolutely ✨ none✨ of these. But I did it anyway. Because I was feeling creative and it's April Fool's Day. So, without further ado, here's my list of brand collaborations that would probably never happen, but maybe sort of should. 🤔 » Lamborghini x Crocs » Raising Canes x Dunkin Donuts » Peloton x Wendys » Google Nest x Duolingo » Lush x Heinz Ketchup » Nike x Chipotle » Pepsi x Hellmann's Mayo » ROLEX x LEGO » Sony PS5 x Swarovski » Mt. Olive Pickles x Oreo » Louis Vuitton x Doritos ✴️ PS: Tag your favorite collaboration in the comments, please. (Or suggest a new one and I may create it for my reply) Please be nice to me 😅 - Automobili Lamborghini S.p.A. | Crocs | Raising Cane's Chicken Fingers | Dunkin' | Peloton Interactive | The Wendy's Company | Google Nest Pro | Duolingo | Lush Fresh Handmade Cosmetics North America | Nike | Chipotle Mexican Grill | PepsiCo | Unilever | ROLEX | the LEGO Group | Sony | SWAROVSKI | Southwest Airlines | IKEA | Mt. Olive Pickle Company Inc. | Mondelēz International | Louis Vuitton | Frito-Lay #marketing #aprilfools #funny #joke #advertisment

Wait, what???? PepsiCo X Reebok A sneaker that sneaks in a pepsi! A wild collaboration, isn’t it? This latest collection has a chamber within the sole of the shoe to hide a mini pepsi can!! And the twist is, there are only 22 of these and that too all are in Shaquille O’Neil’s size! A shoe that holds your drink - would you actually use it or is this just an impractical gimmick? #marketing #advertising

Clash of Titans: The Top 10 Global Brand Warfare Sagas Driving Innovation and Consumer Trends. Discover the epic battles shaping modern commerce with our exploration of the top 10 global brand rivalries. From Coca-Cola vs. Pepsi to Netflix vs. Disney+, delve into the strategies, successes, and impacts driving consumer choices worldwide. #brandrivalries #globalbrands #marketingstrategies #consumerbehavior #brandcompetition #industrydynamics #branding #markettrends #businessstrategy #corporatewarfare #marketmanipulation #marketwarfare

Nike has its own content studio called Waffle Iron Entertainment. Now LVMH launched its own creative unit to work with Hollywood. Lots of other brands have started similar initiatives. They all have one thing in common: to tell the story of their brand in a variety of ways and to foster the lifestyle appeal of their products and services. If you are brand it is not news to you that you have to consider being a content company as well. People buy not only a pair of shoes, they buy a whole story with it. The more expensive the product, the more important is your image. And you transport this image via storytelling- it has always been this way and with moving images it has only become more relevant. Every business is now a media business - and this opens opportunities for TV and Film business alike. #brandedentertainment #monetization #retailinmedia

August 2024 marketing is all about creativity and connection! From Coca-Cola's Olympic hugs to Heinz's Marvel condiments, brands are capturing attention in fun, unexpected ways. C heck out these standout trends👉🏻 #DigitalMarketing #SocialMediaMarketing #SocialMediaManagment #SocialMediaStrategy #ContentPillars #MarketingAgency #CoderAgency

⚫ Real Madrid's Dirty Campaign. See for yourself*. It's truly an art for a non-sports brand (𝗢𝗠𝗢 𝗗𝗲𝘁𝗲𝗿𝗴𝗲𝗻𝘁 / #Unilever) to propose an approach deeply immersed in sports without losing its own distinctive character. ➡ Check out the video case study of the OMO Detergent campaign, a partner of Real Madrid 🇪🇸 ⚽. Conceptually: Top-Notch. The idea, media and technology usage, brand exposure, fan engagement, timing, buzz. Everything works perfectly here. Created by: Miami Ad School Madrid 👏 *Thought there'd be some drama, did you? Nah, it's just a killer campaign.

I have stumbled upon marketing genius 👇🏽 Gymshark’s campaign, "We Do Gym," sparked a trend that I fricken love. Brands from all corners of the globe dropped in to declare their mission in just three words - some used more than 3 words - but it's still brilliant. Why is this so powerful? Because storytelling should be simple. It should connect, resonate, and be easily understood - all while maintaining a clear personality. Gymshark nailed this (3 words FTW). This campaign proves that: 1. Storytelling must be simple and relatable 2. Brands with savvy community managers shine 3. Gymshark’s influence in the global market is undeniable Bravo to the community managers of KFC UK & Ireland, O2 (Telefónica UK), Red Bull, LG Electronics UK, Distell, Cineworld Cinemas Ltd, and Aldi Ireland. 🫶🏼 #Marketing #Branding #Advertising

#LVMH is betting on #data through #entertainment that they plan to monetize. Does this sound familiar? Let me know your thoughts below ⬇️ #digital #advertising #privacy