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The ultimate team: Deadpool, Wolverine and… The HEINEKEN Company? Apparently so… The Deadpool & Wolverine movie has grossed over $1B worldwide. And brands are jumping onto the success. Heineken’s brand activation joined forces with the two superheroes as they celebrated their friendship over a refreshing Heineken Silver. Kraft Heinz capitalized on the visual similarity between Deadpool and Wolverine's costumes and their ketchup and mustard bottles.  Spotify released an official playlist brought to life through a podcast conversation between the two superheroes. adidas released a collection inspired by the two iconic characters. For these companies, leveraging brand activations with the box-office hit has resulted in: A boost in sales  Increased visibility  Deeper cultural relevance  Cross-promotional opportunities Creative and timely brand activations are a powerful tool. Which was your favourite? 💭 #branding #marketing #advertising Source: The Direct

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