Score big with women's sports fans post World Cup! Brands like Frank Green, Commonwealth Bank, Nike and Rebel Sport rocked the field. Want to know their secret sauce? Dive into the game-changing guide on how to connect with this diverse audience. Read more: https://bit.ly/3EqIwGA #MarketingAngels #GetSmarterMarketing #OutsourcedMarketing #AusBiz #MarketingStrategy #MarketingPlan #MarketingTrends #Marketing #BrandWorkshop #MarketingConsultants #MarketingExperts
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EVP & Chief Marketing, Communications & Customer Experience Officer@Travelers | Board Director@Best Buy | Transformative Leader | Advisor to CEOs
Interest in women’s sports is at an all-time high – so why don’t we see very many female athlete jerseys worn by fans? A recent report by Klarna and Sports Innovation Lab on this topic is eye-opening (https://lnkd.in/gHPedXwa) 1️⃣ the women’s sports merchandise market is estimated to be valued at $4 billion per year 2️⃣ for every nine pieces of men’s sports merchandise available in the US, there’s only one available for women’s sports. 3️⃣ 79% of fans reported they would purchase more women’s sports merchandise if they had more options But there are people working on innovative solutions to this problem. For example, my niece Lauren Gilbert plays professional lacrosse for Athletes Unlimited - and I love their approach to bringing fans closer to the game. You can support your favorite Athletes Unlimited players with merchandise: https://lnkd.in/gXdQ_5za #WomensSports
Rep Her - Sports Innovation Lab x Klarna — Sports Innovation Lab
sportsilab.com
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Creating Unique Experiences With Extraordinary People. Experiential Marketing Leader. Master of Production.
Brands are increasingly choosing women’s sports for consumer activations due to the unique opportunities they offer for engagement, visibility, and growth. Women’s sports have seen a surge in popularity and media coverage, creating a fresh and dynamic platform for brands to connect with a diverse and passionate audience. This momentum is not just a trend but a movement towards inclusivity and equality in sports marketing. The future of activations within the women’s sports industry is bright. With growing viewership and participation, brands have the chance to innovate and create authentic connections with consumers. This space allows for more personalized and impactful campaigns that resonate deeply with fans and athletes alike. As more investments pour into women’s sports, the potential for creative and effective activations will only expand, offering brands a compelling avenue to stand out and make a meaningful impact. #WomensSports #ConsumerActivations #BrandEngagement #SportsMarketing #FutureOfSports #InclusivityInSports
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Post-Graduate Global Business Management at Humber College | B2B and B2C Business Development | Export Commodity
🚨Exciting times for women's sports! 🌟 Advertisers increasingly feature female athletes in their campaigns in the Paris Summer Olympics. Here are some interesting insights: 📣 Spotlight on Female Athletes: With record ratings for women's sports in the U.S. and Europe, brands are eager to reach new audiences by highlighting female talent. 📣 Increased Ad Spending: Agencies like GroupM are doubling their investments in women's sports, supported by major clients such as Google, Mars, and Unilever. 📣 Leading Campaigns: Icons like Simone Biles and Katie Ledecky are at the forefront of major brand campaigns, inspiring viewers with their achievements. Let's celebrate the incredible talent of female athletes! 🏅💪 #Paris2024 #WomenInSports #Olympics #Marketing #MKTG5519
Paris Olympics marketing blitz powered by female athletes
reuters.com
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Viewership of women’s sports has grown into a highly anticipated year-round affair. Not just that, but audiences have diversified: 47% of Super Bowl viewers were women, and 40% of F1 fans are now female. Sporting events are being called the new red carpet on social, and with The Olympics in full swing, beauty brands have shot out of the starting block faster than Noah Lyles. Fenty Beauty is the premium partner of the Olympic and Paralympic Games, Glossier, Inc. is sponsoring the USA Women’s Basketball team, and SEPHORA has fully Olympified, with over 40 pop-ups along the relay route. Conversations on social media have 180’d in terms of beauty and sports. Previously criticised, athletes are now leaning into beauty in sports—with statement lipsticks, patriotic nails, and colourful eyeliner. The switch allows brands to be more inclusive by supporting diverse athletes and sports, and creates the opportunity for brands to create genuine connections with underrepresented audiences. #beautymarketing #influencermarketing #olympics
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President, Golf Nation | Creating impactful change at the intersection of golf, sports & humanity | Digital Commerce, Audience Engagement & OTT Innovation | Women in Sports, Youth Development & DEI Advocation
I was thrilled to read about the recent study valuing the women’s sports merchandise market at an astounding $4 billion. The journey to this milestone has been marked by passionate fans like Ali Krieger, who faced challenges finding jerseys of her favorite athletes. This highlights not just a frustration but an economic opportunity that’s been overlooked for far too long. Ali's persistence in searching for a Sue Bird jersey back in 2016 underscores a broader issue in women’s sports—fans are eager for more options that genuinely cater to them. The demand for diverse, well-designed women's sports merchandise is undeniable, and now the supply needs to meet it. It’s inspiring to see initiatives like Klarna’s women’s sports destination and their collaboration with Togethxr to create limited-edition merchandise. These efforts not only provide fans with what they've been asking for - but also drive awareness and support for women's sports. #WNBA #Merchendise #UnderservedMarket #HighPotential
New study values market for women's sports merchandise at $4 billion
usatoday.com
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💰 Forecasts of $1 Billion Revenue For Women’s sports 💰 Deloitte's projections for 2024 herald a significant milestone in the sports industry: the anticipated surpassing of $1 billion in revenue generated by women's elite sports, marking a remarkable 300% increase from the industry's valuation in 2021. Record viewership numbers during the NCAA tournament this year (for both women’s or men’s basketball, professional or college) underscore the burgeoning influence of athletes like Caitlin Clark, whose impact extends far beyond the court and the growing appeal and marketability of women's sports. EDO's Women's Sports TV Outcomes report offers further insights into the rising prominence of women's sports in television advertising. Television advertisements during events like the WNBA, NCAA basketball, and tennis have witnessed a remarkable doubling in efficiency year over year. Live sports broadcasts, especially those featuring women's sports, have consistently proven effective in fostering brand engagement. Athletes like Caitlin Clark and Coco Gauff serve as potent brand representatives during ad breaks, amplifying the impact of campaigns for companies like New Balance and State Farm. Clark's partnership with State Farm, for instance, has seen a notable 46% surge in engagement since late 2023, underscoring the influence of athlete endorsements in shaping consumer perceptions and driving brand awareness. #brands&culture #sportsmarketing #womenssports #ncaa
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Insights from Reuters showed that global advertisers leveraged the rising popularity of women's sports to expand their reach ahead of the Paris Summer Olympics. Record-breaking viewership in the U.S. and Europe inspired brands to spotlight female athletes in marketing campaigns, shifting messaging and boosting ad spending in this sector. Reports indicated a doubling of brand campaigns featuring women athletes compared to previous years, highlighting advertisers' proactive engagement with women's sporting events. This trend was reinforced by NBCUniversal's tailored advertising packages for the Olympic events in Paris, designed to capitalize on the excitement generated by female athletes. As female athletes continued to dominate sports, it was crucial to highlight their impact. Featuring them prominently in campaigns not only tapped into this growing trend but also connected with new and diverse audiences who were increasingly interested in women's sports. #WomenInSports #Olympics2024 #Marketing
Paris Olympics marketing blitz powered by female athletes
reuters.com
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Riding record viewership, women’s pro leagues will generate >$1B in 2024. Signing Caitlin Clark, Nike plans to capitalize on growing popularity — and it’s not alone. Reddit co-founder and Angel City FC co-owner Alexis Ohanian Sr. is launching the 776 Invitational, an experiential women’s track event, and the 776 Foundation will fund expansion of women’s sports bar The Sports Bra. Meanwhile, female athletes consistently boast 2x the engagement of male counterparts on social media, driving huge sponsor returns. • adidas, PUMA Group, Nike, and Vuori’s women’s campaigns were 69%, 62%, 16%, and 8% more effective than their average broadcast ads, respectively. • In 2023, OOFOS’ campaign with women’s sports marketing company HypeHer generated a 177% spike in web traffic, 191% sales increase, and 223% increase in customers YoY. Bigger than business, promoting women’s sports will get more girls playing — boosting mental, physical, and behavioral health outcomes.
Brands Bank on Women’s Sports
https://insider.fitt.co
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🌟 Exciting News for Women's Sports! 🌟 The women’s sports merchandise market is booming, and it's about time! 🏅 According to a recent USA Today article, the market is finally recognizing the immense potential and passion of women’s sports fans. This growth not only highlights the increasing visibility and popularity of women’s sports but also the demand for merchandise that celebrates and supports female athletes. At Data Talks, we are thrilled to see this shift. Our Customer Data Platform (CDP) helps sports organizations harness the power of supporter data to boost ticket sales, increase merchandise revenue, and negotiate higher-value sponsorships. Women's sports teams can now leverage data to maximize their reach and profitability. 💬 Let's talk about how Data Talks can help your organization capitalize on this momentum and drive even greater success for women’s sports. Whether it's filling stadiums, increasing merchandise sales, or enhancing sponsor value, our CDP is designed to meet your needs. Join us in supporting and celebrating women’s sports! Together, we can turn this growth into a lasting legacy. #WomenInSports #DataDrivenSuccess #SportsMarketing #MerchandiseRevolution Here is a link to the article and report; https://lnkd.in/de4VngdG Feel free to reach out if you want more information on how we can help you drive results! 🚀 #DataTalks #SupportWomenInSports #FanEngagement #SportsData #SalesBoost
New study values market for women's sports merchandise at $4 billion
usatoday.com
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