The FMCG Guys’ Post

In Add To Cart's latest episode, Adam Bouris, CEO of WHO IS ELIJAH, takes us behind the scenes of building one of Australia’s fastest-growing fragrance brands. From humble beginnings in a Cronulla garage to securing shelves in retail giants like David Jones, Adam shares how he and his wife Raquel transformed their brand with bold moves, data insights, and fearless resilience. 💪 Here’s how they made it happen: - Bold decision-making and taking calculated risks - Understanding the power of strong retail partnerships - Navigating challenges to fast-track success Curious about their journey and strategies? Want to learn how to scale your brand and land major retail deals? 🎧 Listen to the full episode for exclusive insights: https://lnkd.in/gAyRtirW

Who's buying lunch in retail? It used to be the supplier, but with the advent of Retail Media, it might start being the retailers.... as suppliers are now *their* customers... Colin Lewis and I talk about this in the light of Selfridges partnering with Criteo and why a retail media network needs to make a launch about much more than adtech capability. Retail Media Therapy podcast EP4 - listen here: www.retailmediatherapy.com Love the partnership - it makes sense - and with a new retail media launch each week, we discuss why retailers need to do a LOT more to stand out, or they'll need to buy a lot of lunches to hit their targets...

We could have had this conversation in our team meeting this morning. How many times have I heard that the #ROAS of the Awareness campaign is not strong enough?? 🏋♀️ The answer is definitely many - way too many times. Each stage of the funnel have their own objectives and their own KPIs - make sure you're clear on what you're trying to achieve with your campaign to track the correct metrics. Too often, campaigns results are overlooked and not tracked properly. #ROAS is not a full funnel KPI. #eCommerce #RetailMedia #DigitalCommerce

Channel Conflict in the retail industry. Independent Multi-Brand Retailers versus Mono-Brand Boutiques. I wrote an article and recorded it for our podcast The Real Time Show as an "Audicle". After I have read out my own article, my co-hosts Rob Nudds & David Vaucher, MBA, MEng joined me to discuss my essay and opinions in this weeks Audicle Analysis episode. I named the essay: "The Value of Multi-Brand Boutiques in the Era of Vertical Integration" You can listen to it on every popular podcast platform by searching for "The Real Time Show", stream it on any browser on our website TheRealTime.Show or just hit the direct Spotify for Podcasters link here: https://lnkd.in/eZ6wiGfJ Please do join the discussion. Would love to hear your two cents. Both from a consumer point-of-view and/or someone active in the luxury/retail industry. #TheRealTimeShow #TRTS #Audicle #Essay #Article #AudioArticle #VerticalIntegration #Retail

🚀 Retail media continues to take the US by storm, with new #RMNs seeming to launch every day. 🌟 What’s the right move for your brand? How can you stay ahead of the curve? Check out our very own Larissa Hrycyk Dannenberg, who recently guested on the Road 2 Retail podcast! 🎧 She shares invaluable insights on how brands can successfully collaborate and grow with the right Retailer Media Network strategies. Don’t miss out—click the link below for more details and to listen to the segment. 🔗 https://lnkd.in/e28trZu4 #RetailMedia #Omnicommerce #AdTrends #MarketPerformanceGroup #mpg #Road2Retail

Here's what Diane de la Baronniere, Global eCommerce Director at Haleon had to say about ROAS - controversial or common sense? Check out more great insights from Diane in this #RetailMediaThursdays episode: https://okt.to/6QoTHv

Here's what Diane de la Baronniere, Global eCommerce Director at Haleon had to say about ROAS - controversial or common sense? Check out more great insights from Diane in this #RetailMediaThursdays episode: https://okt.to/FzZcpP

Retail media is no longer "set it and forget it" for Co-op! Check out how it's changed, and more with Dean Harris, Head of Memberships - Commercial, in this #RetailMediaThursdays episode: https://okt.to/mBI2Eo

What’s happening Brand Nerds?! We have a new Brands, Beats & Bytes episode with special guest and fellow Coca-Cola alum, Don Scheibenreif. After decades of success in his career, Don shares his tips and thoughts on CPG, tech & more. To catch the full episode click the link below. Please share & subscribe. https://lnkd.in/gaJZKyz

📢 NEW EPISODE : (https://lnkd.in/ge6P2faG) Luke Kigel, VP #digitalmarketing & #consumerinsights for Kimberly-Clark joins us to discuss modern marketing for the digitally engaged consumer. This is the first time we have had Kimberly-Clark on the show. #digitalretail #consumerinsights