A key theme in our Video Marketplace Report for the second half of a 2023 is the power of the live, ad-supported TV environment. As traditional television and digital converge, major live sports and news events present a unique opportunity to reach large numbers of simultaneous, real-time viewers across premium video. Explore how to optimize the growing opportunity of live across digital distribution platforms, devices, and transaction types in the #FreeWheelVMR: https://lnkd.in/eBCr4_iP
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I'm often asked, "How's #radio doing? Is it still viable?" Well, the short answer is YES! But you don't have to take my word for it. According to the data, AM/FM Radio reaches more adults every week than on-demand audio services, connected TV devices, and Live + DVR Time-Shifted TV. That's why local #radioadvertising combined with targeted #digitaladvertising is the perfect formula for attracting new customers. #cmg #cmglocalsolutions #broadcasting #RAB #NAB
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Did you know that AM/FM radio delivers mass reach for advertisers? Well, it's true. A Nielsen report reveals AM/FM radio reaches 91% of all 18+ Americans monthly, more than TV, smartphones, TV connected devices, PCs, and tablets. According to Nielsen Scarborough, AM/FM radio outreaches all audio platforms, both ad-free and ad-supported. #radio, #local, #community, #personal, #closetopointofpurchase
I'm often asked, "How's #radio doing? Is it still viable?" Well, the short answer is YES! But you don't have to take my word for it. According to the data, AM/FM Radio reaches more adults every week than on-demand audio services, connected TV devices, and Live + DVR Time-Shifted TV. That's why local #radioadvertising combined with targeted #digitaladvertising is the perfect formula for attracting new customers. #cmg #cmglocalsolutions #broadcasting #RAB #NAB
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Emily Bromley and a panel of industry experts will dive deep into the evolving world of Connected TV (CTV), exploring the migration of linear ad-sales, FAST, Advertising-based Video On Demand, and the rise of super-aggregators. Discover the exciting opportunities and challenges shaping the future of TV! Learn more here: https://bit.ly/4cPMZkZ #NYCTVWEEK
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Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”.
Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”. 📺Connected TV increasingly finds its way to our living rooms (and beyond), offering a new and unique video experience, combining the strengths of linear TV and online video. 📺Advertising on Connected TV is valuable, thanks to a high ad acceptance and co-viewing, increasing the value of your online video impressions. 📺Not all Connected TV is the same: long form platforms on a TV screen offer the superior viewing and ad experience. Thanks to all the speakers for their valuable contributions! To watch the full webinar: https://lnkd.in/enbxbshz
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Creative Content Manager | Marketing Strategist | Content Creator | Social Media Marketing
TV, print, and mobile - three pillars of media consumption, each with its unique strengths. But what if we could merge them into one cohesive platform? Imagine watching your favorite TV show while seamlessly accessing additional information on your phone, or flipping through a digital magazine that syncs with your TV viewing preferences. The possibilities are endless! 🎯 Absolute Search Media #MediaEvolution #IntegratedExperience #growthmarketing #brandmarketing
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🚀 Did you miss our latest webinar: Navigating the CTV Landscape? No problem! You can now access the full session on-demand. Gain expert insights into the connected TV space with industry experts from #Adswerve Mindgruve and Cramer-Krasselt. Watch now! #ConnectedTV #DigitalStrategy
Webinar: Navigating the CTV Landscape
adswerve.com
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The CMO Whisperer | Former Forbes Writer | Club CMO Program Chair | Massive Coffee Imbiber | Content Marketer | Podcast Host | Storyteller | Communications Savant
Whatever your plans are for today at 4 PM ET, change them so you can watch the fireside chat between my brother and mentor, Lou Paskalis and Jeff Green Founder & CEO of The Trade Desk The topic will be Connected TV (CTV) and the path forward. You do not want to miss this. #ctv #ctvadvertising #connectedtv
The Trade Desk hosts Forward '24: TV's Tipping Point.
forward24-livestream.splashthat.com
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Visibility across the entire network, into every endpoint – it’s what broadcasters need to ensure consistent stream quality, and #cloudSwXtch makes it possible. Using wXcked Eye, broadcasters can see metrics such as bitrate, packet loss and latency, which reconfiguring their network on the fly. See how: https://bit.ly/3TwYmH7 #Broadcast #BroadcastTechnology
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What impact has #5G adoption had on the current state of #broadcast? Download the #BroadcastTransformationReport to find out and to learn more about the biggest trends in the industry: https://lnkd.in/eSPREfzU
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