FreeWheel’s Post

Emily Bromley and a panel of industry experts will dive deep into the evolving world of Connected TV (CTV), exploring the migration of linear ad-sales, FAST, Advertising-based Video On Demand, and the rise of super-aggregators. Discover the exciting opportunities and challenges shaping the future of TV! Learn more here: https://bit.ly/4cPMZkZ #NYCTVWEEK

Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”.

As we approach 2025, the landscape of television purchasing is set for significant changes. Our latest blog post delves into expected trends, including the prospect of lower prices, an increase in advertisements, and the potential emergence of an operating system war among TV manufacturers. This insightful analysis will help consumers navigate the evolving market and make informed decisions when upgrading their home entertainment systems. For a detailed exploration of what to anticipate in the upcoming year, read the full article here: https://ift.tt/1Bl3Cgn.

Today’s media consumer demands convenience and flexibility, and nothing embodies these two qualities more than Over The Top (OTT) TV and Video. This article from the Mandel Marketing blog discusses the benefits of OTT TV/Video and highlights its unique advertising and marketing capabilities. Check it out now - it's linked in the comments below. 👇

Connected TV is becoming the go-to screen for video viewing, outpacing mobile and desktop. 📺 With the average time spent on TV rising, it's clear that TV remains the centerpiece of entertainment. As more viewers opt for ad-supported subscriptions, it’s crucial to be where the eyes are—on the big screen. Ready to make your brand stand out on TV? Partner with Diray Media to maximize your reach. #TVAdvertising #ConnectedTV #DigitalMarketing

Hey Google – Your Voice, Your Control! Seamlessly integrate voice control into your home entertainment with Akai’s (75) 190cm Blockbuster TV. Simply say, "Hey Google," and take command of your favorite shows and apps. Change channels, adjust the volume, or search for content without lifting a finger, adding a level of convenience to your viewing experience. Embrace the future of entertainment with smart technology that puts you in charge!

How is the TV viewing experience shared?   In our latest report in partnership with GroupM Germany, 'Revolution in the Living Room' we explore user habits when watching TV including how users watch TV together.   Interested to find out more insights into viewing behaviour?   Download our report today:   ➡️ German version: https://lnkd.in/ejChZWAk ➡️ English version: https://lnkd.in/eBsJSEcx   #GroupM #Germany #Sport

So easy a kid can do it

Pronouncements of the Death of linear PayTV in the Philippines are truly premature in my experience, with only 34% penetration there is still room for growth. Sure there is some cord cutting in areas that have long had PayTV, but I attribute that more to customer experience than the actual linear viewing experience. I think live sports, syndicated content and live news will always have a space, but in the meantime, it is the duty of every PayTV business in the Philippines to expand penetration this is where the growth is. Especially when a deep analysis of what programs are doing well will tell you, the ideal market for PayTV are areas we didn't look at before. Burned into my ears are the booming laughs of CEOs of other ASEAN PayTV operators when asked in a panel at the last conference I attended in 2022, "How are you dealing with the decline in your PayTV business?" to which the response was "Decline? what decline, people keep telling me by business is declining but our data says we should invest more" What Philippine operators certainly need to do is innovate the PayTV experience. The same experience from the 90s is not going to be what the market wants.

Visibility across the entire network, into every endpoint – it’s what broadcasters need to ensure consistent stream quality, and #cloudSwXtch makes it possible. Using wXcked Eye, broadcasters can see metrics such as bitrate, packet loss and latency, which reconfiguring their network on the fly. See how: https://bit.ly/3TwYmH7 #Broadcast #BroadcastTechnology