Freia attending #NordicTalks in the Netherlands The event discussed the impact of Nordic outdoor living on society, health and lifestyle. “Our close connection with forests and nature is in our genetics. Even though we are a highly industrialized country, this link is still strong. For example, more than half a million summer cottages speak for it.” Ilkka-Pekka Similä, the Ambassador of Finland to the Kingdom of the Netherlands “Friluftsliv has traditions in Norway back to 1700 century. It has offered brakes from everyday life and brought romantic ideas of enjoying nature. A rich life through simple means.” Benjamin Brinckmann “By activating 1,000 adults, we can prevent 10 premature deaths, 20 cases of type 2 diabetes, 50 cases of hearth attacks, and 150 cases of high blood pressure in Sweden. This underscores the transformative power of outdoor activities.” Johan Faskunger “Outdoor life promotes social well-being and communality. In Island, we have organized Science Walks for families, focusing on educating children about their environment and what they can see in nature. For adults we established early morning hiking trips. First, there was only 15 of us, at best over 500 participating." Páll Guðmundsson “Allow your staff to exercise during working hours and meet outside – this not only reduces stress and anxiety levels, but also leads to decreased absenteeism. At Illinois Tools Works, the GSE Division, a half-hour collective outdoor training is a part of our culture and had increased profitability over recent years.” Henrik Olsson “The world around us is brittle, informatic, busy, and highly demanding. At Freia, we build a better balance between the companies and their employees through leadership and personnel development interventions, all connected to an organization’s strategy. Keeping healthy people healthy is a good business case, no matter the organization’s size.” Antti Äikäs Thanks for the day to all speakers, collaborators, the moderator Sander Schimmelpenninck, sponsors DolkHesper, Söderberg & Partners Nederland, Accountor Nederland | Financiële administratie and Nordic Embassies and Chambers of Commerce in the Netherlands. Photos: Hanne Hansen #NordicTalks2023 #Netherlands #Sweden #Norway #Danmark #Iceland #Finland #freialife #effectiveness #competitiveadvantage #vitality #permanentlybetterworkinglife
Thanks for the event for all stakeholders! Yes indeed, the outdoor living offers a valuable context to recover. Let’s value that we have Nature’s blue, white and green sights to relax.👌
Thank you Antti Äikäs & Freia Ltd for being part of it 🌿 🙏 Looking forward to seeing you again soon!
Good summary of the nordictalks.
Thx for a summary Antti Äikäs !
Great👏
Thank you Antti Äikäs and Freia Ltd for your participation and insights, hopefully we'll have a chance to collaborate again soon!