Fallout 4 launched in 2015. Today, it's the #1 game in Europe. To achieve that, it had to hit a 7,500% week over week gain. There were also THREE other Fallout games in the top 10. Transmedia, FTW.
#1 - Fallout 4
#2 - Helldivers 2
#3 - EA Sports FC 24
#4 - GTA V
#5 - CoD MW3
#6 - Red Dead 2
#7 - Hogwarts Legacy
#8 - Fallout 76 (2018)
#9 - Fallout: New Vegas (2010)
#10 - Fallout 3 (2008)
...people who were born when Fallout 3 came out...are driving now.
...and, not to be overlooked: Fallout Shelter (mobile, 2015) hit #7 on the US iOS free games chart (highest ranking since 2018)...and showed dramatic increases:
Revenue:
$80,000/day (up from $20,000 pre-TV series)
Downloads:
60,000/day (up from 20,000 pre-TV series)
Quick History: One of the many reasons that transmedia didn't work so well in the past, is because all too often, there was a belief that the game and the movie/show needed to be released at the same time in order to maximize impact.
That's not what happened.
What happened: The movie/show had a hard, immovable premier date. Someone printed posters...therefore, it was locked. This was often way sooner than a good game could be built...so either an existing game would get re-skinned, the scope of the game was massively reduced, or the game got launched before it was fully baked...and you got runny brownies.
The most recent (full) Fallout game was launched in 2018...yet here we are. Last of Us 2 came out in 2020...but HBO's brilliant series launched in 2023.
League of Legends came out in 2009...Netflix posted Arcane in 2021. Btw...lest anyone forget, Arcane's first two episodes premiered on Twitch...to over 7MM viewers. Over 5,000 channels co-streamed it.
Transmedia done right...is not about tying day-and-date launches. It's about ensuring quality production at both ends, knowing (and truly caring about) your source content...and knowing (and truly caring about) your audience.
Congrats to Prime Video & Amazon Studios...congrats to Bethesda Game Studios...congrats to gamers and viewers.
Now...when is Season 2...and when is Fallout 5?
...hopefully, not the same day.
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9mohttps://www.gamesindustry.biz/fallout-4-jumps-to-no1-across-europe-following-tv-show-launch