Geoff Mackey’s Post

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Driving Sustainability & Communications - NOW

Plastic is cheap, versatile, durable and has become ubiquitous in packaging, consumer products, and industrial applications. However, its durability has become a double-edged sword and this is exacerbated by the global reliance on single-use plastics—items such as bottles, straws, and food packaging, which are used once and discarded. To address this, a multifaceted approach is necessary including innovations in recycling technologies to help drive a net zero economy. Plastics Europe is committed to addressing concerns about plastics and being part of the solution to enable a sustainable future that makes plastics circular, drives lifecycle emissions to net zero, and fosters the sustainable use of plastics. There is no ‘silver bullet’ solution to significantly reduce waste disposal and GHG emissions, but a key action to remediate the current lack of high-quality waste needed to drive circularity is to foster ‘design for recycling’, which would limit complex product designs with hard-to-separate mixed materials. This will create a sustainable plastics system that continues to meet consumer and societal demands whilst supporting the transitions of many downstream industries and remains a strategic asset for the European economy. #GoingForward #Circularity https://lnkd.in/gGvYNqvY

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