GIFTCRAFT’s Post

Visual Branding Matters: Ever walked into a place where the signage does more than just inform? Where it encapsulates the very soul of the brand? That's the magic we bring to the table at Tennessee Sign Company. In a world brimming with brands, that first visual cue can be a game-changer. It's not just about marking a space; it's about making a statement. With our blend of traditional craftsmanship and modern tech, we ensure that every sign we craft is not just a piece of information but an embodiment of your brand's ethos. From tailored indoor directions to grandiose outdoor landmarks that light up your brand, day and night, we've got the expertise to make your brand shine. In today's competitive landscape, don't just fit in. Stand out. And let us be the beacon that guides your brand to prominence. For impactful signage solutions that resonate, think Tennessee Sign Company. #SignageMatters #BrandPresence #FirstImpressions #TennesseeSignCompany

Look good, get noticed, be on-brand!    Brand guidelines can provide a clear roadmap for your brand’s visual identity, tone and messaging. They ensure consistency across all materials, establishing a strong and unified brand presence.    Don’t underestimate the power of a well-defined set of brand guidelines. It’s a solid foundation for building brand recognition, trust and loyalty. It’s also handy when outsourcing things like signage, clothing or livery to ensure everything is uniform across the board and you don’t end up with some odd-looking versions of your logo! #tip #branding #guidelines Leyton Group

A consistent visual identity is crucial for brand recognition.

Wylth's dynamic brand identity seamlessly blends professionalism and modernity, anchored by a primary color palette of turquoise and beige. This combination, symbolizing trustworthiness and approachability, imparts a sense of professionalism while maintaining a clean aesthetic. Turquoise, evoking growth and balance, complements beige, which adds warmth and simplicity. Together, these colors create an image of Wylth that is both professional and inviting. We carefully integrated meaningful elements across Wylth’s diverse points of interaction, including the website, social media, brochures, name cards and corporate uniforms. This integration aligns with the new brand identity, ensuring a cohesive brand message and experience. Want to know more? Click the link here to dive deeper into Wylth’s strategic rebranding. https://lnkd.in/gXdNRBZy

about Brand Identity and all that jazz...

What's in a name? You may not think often about branding, but the recent WH Smith branding story (or was it a stunt?) is well worth reading about in this excellent and free article from Creative Review (when you have a few minutes). You will learn more about the art, science, role, and relevance of branding through a real-life case study, one on which you are bound to have an opinion! #insurance #reinsurance #insurancePR #insurancecommunications

Choosing the perfect colour palette is like setting the stage for your event's story. 🎨 Here are 4 things to consider when picking your colour palette: ✨ Theme ✨ Branding and Identity ✨ Venue ✨ Season By carefully curating your colour palette, you'll create a visually stunning and cohesive event experience that leaves a lasting impression!

How to create Visual identity brand #brandbuilding #branddevelopment #brandedmerchandise #brandidentity #branding #brandingtips

After passing about 50 (and using at least 2) of their outlets on recent travels from Belfast to Stansted to Liverpool Street, this was an interesting summary of what brands (especially heritage brands) can learn from the trial of a new WHSmith logo. Tell your story - "sharing the strategy is not necessarily going to make audiences like the new design, of course, but at least it will help explain it and put pay to the ‘we need to see the brief’ defence." Be consistent - "people need to know at a glance who is speaking to them, whether that be in a digital or real life space. If your branding is confusing, that point of connection is easily lost." #branding #brand #WHSmith #HeritageBrands #storytelling

Consistency is key to establishing a strong brand identity. Make sure all of your branding elements, from your logo to your color scheme, are consistent across all platforms and touchpoints.